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All Journal Jurnal Pengabdian Kepada Masyarakat Journal of Community Service (Abdisci)
Ratna Deli Sari
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Humanities Education Social Sciences Other

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Peran Pemasaran Digital dalam Meningkatkan Daya Saing Produk Olahan Mangga di Desa Jembarwangi, Sumedang Jawa Barat Sikki, Nurhaeni; Ratna Deli Sari; Rachmawati, Eva; Rahayu, Hanny; Gunawan, Yanyan; Aisyah, Sitti Nur; Rachmansyah, Farhan
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v5i3.4169

Abstract

Jembar Wangi Village, located in Tomo District, Sumedang Regency, West Java, holds significant potential as a center for gedong gincu mango production. However, a large volume of rejected mangoes that do not meet market standards leads to environmental problems due to fruit spoilage. This study aims to identify solutions for processing rejected mangoes through community empowerment based on micro-enterprises. The methods employed include community service by university students (KKN) and training programs funded by the 2024 DRTPM PKM Grant and the 2025 Competitive Grant from Sangga Buana University. The training covered mango chip production, packaging, business administration, and marketing. The results indicate an increase in production capacity through the provision of equipment such as vacuum fryers, slicing machines, and storage facilities. Furthermore, active participation of local women’s groups in the production process increased significantly. The discussion focuses on community empowerment—particularly among women farmers—and the challenges in marketing, which still rely on conventional methods. Product development strategies involving digital marketing (e-commerce and village websites) and trademark registration show potential to expand market reach and strengthen local product identity. This program has had a positive impact on women's economic empowerment and has contributed to sustainable community welfare. The findings can serve as a replicable model for local economic empowerment in other.
UTILIZING SURPLUS GEDONG GINCU MANGOES AS CHIPS TO IMPROVE FAMILY ECONOMIES IN JEMBARWANGI VILLAGE Sikki, Nurhaeni; Hersusetiyati; Pupi Indriati Zaelani; Ratna Deli Sari; Ajeng Nisa Kusuma; Wisnu Wijaya; Cantika Dea Nurlaela Putri; Najmi Ihwani; Ahmad Muzakki; Salas Iqbal Maulana
Jurnal Abdisci Vol 1 No 11 (2024): Vol 1 No 11 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i11.446

Abstract

This community service activity (PKM) was conducted in Jembarwangi Village, Tomo Subdistrict, Sumedang Regency, West Java, known for its cultivation of the exotic Indonesian fruit, Gedong Gincu mango. The village faces significant challenges during the harvest season. When the harvest is abundant, mangoes that do not meet export market criteria (grade Ab1) or local market criteria (grade Ab2) accumulate and rot, potentially harming the environment. To address this issue and boost the local economy, the Community Service Program (KKN) introduced the idea of processing these mangoes into value-added products, namely Gedong Gincu mango chips. However, after the KKN program ended, the activities ceased as the community still required ongoing support. Universitas Sangga Buana YPKP Bandung, supported by the PKM Program from Hibah Bima Dikti 2024, is aiding Jembarwangi Village to market the Gedong Gincu mango chips produced and generate significant profits. The methods used include direct demonstrations of mango chip-making techniques, interactive discussions, and practical training with the local community. The results showed high enthusiasm from the residents, but further support is needed to achieve the desired outcomes. The results of this training are detailed in the article titled "Utilizing Surplus Gedong Gincu Mangoes as Chips to Improve Family Economies in Jembarwangi Village."
Co-Authors AHMAD MUZAKKI Aisyah, Sitti Nur Ajeng Nisa Kusuma Cantika Dea Nurlaela Putri Eva Rachmawati Gunawan, Yanyan Hersusetiyati Najmi Ihwani Pupi Indriati Zaelani Rachmansyah, Farhan Rahayu, Hanny Salas Iqbal Maulana Sikki, Nurhaeni Wisnu Wijaya