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All Journal Jurnal Manajemen dan Bisnis Kreatif EKONOMIKA45 Gemilang: Jurnal Manajemen dan Akuntansi
Riyan Hadithya
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN DENGAN MENERAPKAN PROTOKOL KESEHATAN COVID – 19 TERHADAP MINAT SISWA/I SMP DAN SMA DI KECAMATAN BALEENDAH UNTUK MENGIKUTI BIMBINGAN BELAJAR (STUDI KASUS BIMBINGAN BELAJAR ENS) Riyan Hadithya; Riski Taufik Hidayah
Jurnal Manajemen dan Bisnis Kreatif Vol 6 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i2.1435

Abstract

Penelitian ini bertujuan untuk menganalisa dampak kualitas pelayanan dengan penerapan protokol kesehatan Covid – 19 terhadap minat beli bimbingan belajar EnS. EnS adalah jasa bimbingan belajar yang berfokus kepada siswa/I sekolah. Penelitian dilakukan karena saat ini Indonesia sedang dilanda pandemi Covid – 19 yang mengharuskan siswa/I untuk belajar dari rumah secara daring. Namun, banyak kendala yang dihadapi oleh siswa/I diantaranya kurang siapnya sarana belajar berbasis teknologi, mulai dari gadget yang digunakan sampai jaringan internet yang terbatas. Juga mulai jenuhnya siswa/I untuk belajar secara daring dan tidak semua siswa/I memahami materi apabila pembelajaran dilakukan secara daring. Pada penelitian ini dikhususkan pada layanan bimbingan berbasis protokol kesehatan Covid – 19 di kalangan siswa/I SMP dan SMA di Kecamatan Baleendah Kabupaten Bandung. Responden penelitian ini adalah 100 siswa/I SMP dan SMA yang dibagi menjadi 25 responden siswa/I SMP dan 25 responden siswa/I SMA. Instrumen penelitian yang digunakan adalah kuesioner. Dari hasil penelitian menunjukkan pengaruh variabel kualitas pelayanan terhadap minat beli siswa/I sebesar 0,476 atau 47,6%, sedang sisanya dipengaruhi oleh faktor lain yang tidak diteliti. Hasil analisis kualitas pelayanan terhadap minat beli menunjukkan bahwa, variabel kualitas pelayanan berpengaruh secara positif dan signifikan terhadap minat beli. Kata kunci: kualitas pelayanan, protokol kesehatan, minat beli This study aims to analyze the impact of service quality by implementing the Covid-19 health protocol on purchase intention in EnS tutoring. EnS is a tutoring service that focuses on school students. The research was conducted because currently Indonesia is being hit by the Covid-19 pandemic, which requires students to learn from home online. However, there are many obstacles faced by students including the inadequacy of technology-based learning facilities, ranging from the gadgets used to the limited internet network. Also starting to get bored of students to study online and not all students understand the material when learning is done online. This study is devoted to counseling services based on the Covid-19 health protocol among middle and high school students in Baleendah District, Bandung Regency. Respondents of this study were 100 junior high school and high school students who were divided into 25 junior high school student respondents and 25 high school student respondents. The research instrument used was a questionnaire. From the research result, it shows that the influence of the service quality variable on students purchase intention is equal to 0.476 or 47.6%, while the rest is influenced by other factors not examined. The results of the analysis of service quality on purchase intention show that service quality variable has a positive and significant effect on purchase intention. Key words: service quality, health protocol, purchase intention
Pengaruh Hasil Akreditasi Hak Pasien Dan Keterlibatan Keluaraga (HPK1) Terhadap Kualitas Pelayanan di RSUD Al Ihsan Provinsi Jawa Barat Eri, Eri Wahyuni; Riyan Hadithya
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1869

Abstract

This study aims to determine the magnitude of the influence of HPK1 accreditation results on the quality of services at Al Ihsan Hospital, West Java Province. The method used is a quantitative research method with the number of samples in this study is 125 respondents. The data collection techniques used were observation, interviews and distributing questionnaires. The data analysis method used is simple linear regression, linear regression coefficient and multiple correlation coefficient to explain the relationship and influence between independent and dependent variables. The results showed that the effect of HPK1 accreditation results on service quality had a result of 3% which was an influence between variables based on data processing results. This shows that the effect of HPK1 accreditation results on service quality at Al Ihsan Hospital, West Java Province, is very weak.
Analisis Strategi Promosi dalam Meningkatkan Penjualan Makanan Cepat Saji pada Ayam Bersih Berkah Cabang Citeureup Puput Amelia Puspita; Riyan Hadithya
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.3000

Abstract

This study aims to analyze the promotional strategies implemented by Ayam Bersih Berkah Citeureup in increasing sales of fast food products. In the face of fierce competition in the culinary industry, Ayam Bersih Berkah utilizes various promotional elements, both online and offline. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and direct documentation in the field. The results of the study show that Ayam Bersih Berkah implements a promotional strategy with six elements of the promotional mix, namely advertising, sales promotion, public relations, personal sales, direct marketing, and digital marketing. Digital promotion through social media such as Instagram and WhatsApp is the most influential strategy in reaching consumers and increasing daily sales volume. In addition, sales promotions such as discounts and product bundling are able to attract new consumers and encourage repeat purchases, especially at certain moments such as weekends or holidays. Advertising is done in a simple but consistent manner, especially by utilizing digital media that is cost-effective and easily accessible. Public relations are built through engagement with local communities and repeat customers, although they are still not managed to the maximum. Personal sales can also be seen from the way employees serve customers in a friendly manner and provide product recommendations directly. Direct marketing is carried out by distributing brochures and promos through short message applications. However, in its implementation, there are still several obstacles such as limited promotional budgets, lack of consistency in marketing campaigns, and not optimal public relations activities that can build a sustainable brand image. Therefore, continuous evaluation and improvement are needed so that the promotional strategy carried out can be maximized in increasing sales and customer loyalty.
Co-Authors Eri, Eri Wahyuni Puput Amelia Puspita Riski Taufik Hidayah