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<![CDATA[PENGARUH BRAND TRUST TERHADAP NIAT KONSUMEN UNTUK MELAKUKAN PEMBELIAN PRODUK ELEKTRONIK PADA SITUS JUAL BELI LAZADA ]]>
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal ]]>
Publisher : <![CDATA[UPT Penerbitan Universitas Jember ]]>
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<![CDATA[This study aimed to determine the responses of consumers on brand trust and purchase intentions and to determine how much influence brand trust on the intention to buy electronic goods online at trading site Lazada. The method used is descriptive and verification method with data collection via questionnaires. Sample was obtained by the technique of problem-solving research. Spearman Rank Correlation Coefficient analysis, determination coefficient and hypothesis testing via t test used in this study. Based on Spearman Rank correlation values obtained correlation of 0.539. This means that the Brand Trust relationships were with Intent to Buy. While the influence of brand trust on purchase intentions by 29.05% and the remainder is equal to 70.95% influenced by several variables or other. This study makes several recommendations: (1) the Company shall pay attention to the speed in responding to complaints - complaints from consumers through the addition of customer service in order to respond to consumer complaints quickly. (2) The company must provide continuous information about the latest electronic goods, so that consumers do not seek information to other e-commerce through advertising in media such as magazines or other online media and even television.]]>
<![CDATA[Pentingnya Perekrutan Berbasis Kompetensi ]]>
<![CDATA[Teguh Iman Santoso]]>;
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ Journal of Community Service and Engagement Vol. 2 No. 6 (2022): December 2022 ]]>
Publisher : <![CDATA[CV. AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.9999/jocosae.v2i6.154
<![CDATA[The importance of Competency-based recruitment. Many of the MSMEs that stood up finally had to close because they were not managed by the right people. This is due from the beginning, which is an improper recruitment process that is not competency-based. This counseling activity aims to raise awareness that how important competency-based recruitment is to the sustainability of existing MSME businesses. The method used is to bring in one of the MSME coordinators in Cimahi city, namely Parakarsa Design Resources, to gather the fostered MSMEs (40 people) in a training and provide training on November 16, 2022 on how important competency-based recruitment is compared to existing recruitment. The expected result is the emergence of awareness among the MSMEs assisted by PDR about the importance of competency-based recruitment]]>
<![CDATA[PENINGKATAN INTENSI LOYALITAS WISATAWAN MELALUI PENGALAMAN BERWISATA CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK ]]>
<![CDATA[Riski Taufik Hidayah]]>;
<![CDATA[Eristy Minda Utami]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v6i1.5076
<![CDATA[Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) has become the pride of the people of West Java because of its natural wealth, biological wealth, and community-cultivated wealth that creates tourism experience that never found in other touristarea. However, the level of tourist visits has continued to decreasesince the establishment of UNESCO Global Geopeark Ciletuh-Palabuhanratu status has been held on 17 April 2018. This situation deserves attention considering that the presence of Geopark should be able to improve the economy of people who live in the tourist area. The purpose of this research isto ascertain how the tourism experience can affect the loyalty intention of CPUGGP. The implication of this research is expected to be a reference for the Geopark Ciletuh management in order to develop Geopark as a tourist area that can provide economic benefits for the local community. The research method used is verification with tourists visiting CPUGGp in 2020 as research population. This study used Spearman rank correlation, coefficient of determination, and t-test with a significance level of 5% in conducting data analysis. This study found that there is an influence of tourism experience on loyalty intention of 75,2%]]>
<![CDATA[Pelatihan Pembuatan Bahan Ajar Dengan Canva dan Kahoot! Pada MTs Qirotussab’ah Kudang Kabupaten Garut ]]>
<![CDATA[Riski Taufik Hidayah]]>;
<![CDATA[Dedi Iskamto]]>;
<![CDATA[Ratna Komala Putri]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Jurnal Pengabdian Masyarakat Akademisi ]]>
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DOI: 10.54099/jpma.v2i2.609
<![CDATA[Guru-guru MTS Pondok Pesantren Al-Quran Qirotussab'ah Garut saat ini masih menerapkan model pembelajaran konvensional, sementara peserta didik merupakan generasi yang lebih tertarik dengan pengajaran berbasis teknologi. Sehingga perlu adanya upaya untuk memperpendek jarak tersebut melakui pelaksanaan pelatihan. Tujuan dari pengabdian masyarakat ini untuk memberikan pelatihan kepada para guru-guru MTS tentang penerapakan metode pembelajaran menggunakan aplikasi Canva dan Kahoot dan berbasis Teknologi Informasi, sehingga metode pembelajaran yang diterapkan oleh guru-guru di sekolah lebih menarik. Pelaksanaan pengabdian masyarakat dilakukan secara langsung di kawasan MTS Pondok Pesantren Al-Quran Qirotussab’ah Garut, diikuti oleh 25 guru MTS serta turut dihadiri oleh pihak Yayasan, kepala sekolah dan sejumlah Dosen serta dibantu oleh mahasiswa Fakultas Ekonomi dan Bisnis Telkom University. Pelatihan kepada para guru-guru MTS Pondok Pesantren Al-Quran Qirotussab’ah Garut akan memberikan pengetahuan dan metode pembelajaran dengan memanfaatkan teknologi. Pelaksanaan Pendidikan yang didukung penerapan teknologi Informasi menjadi kebutuhan penting masyarakat saat ini karena memberikan kemudahan dalam mengakses informasi dan dapat menjangkau semua lapisan masyarakat.]]>
<![CDATA[PENGARUH ELECTRONIC WORD OF MOUTH MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI PADA PRODUK SKINTIFIC ]]>
<![CDATA[Lita Liani Kintradinata]]>;
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48748
<![CDATA[eWOM is used as a marketing strategy used by many companies by utilizing social media. Skintific is a skincare brand that went viral on Tiktok in early 2022 and has become one of the brands discussed on TikTok. This study purpose to deeper understanding the effect of eWOM through the TikTok on buying interest in Skintific products. In understanding the influence of eWOM, this study applies an information adoption model (information quality, information quantity ,information credibility, information usefulness and information adoption). This research was conducted on a population of skincare users who see or like to look for references to Skintific skincare products on TikTok, so that a sample of 385 respondents was obtained using a purposive sampling technique which was collected through a questionnaire. SmartPLS SEM analysis was used to test the data in this study. The results state that the quality information, the quantity information and the credibility of information has an influence on the information usefulness, The information usefulness has an influence on information adoption and information adoption has an influence on purchase intention Skintific products.]]>
<![CDATA[PENGARUH KREDIBILITAS INFLUENCER TERHADAP MINAT KONSUMEN UNTUK MEMBELI PRODUK SOMETHINC YANG DIMEDIASI OLEH KETERLIBATAN SOSIAL MEDIA INSTAGRAM ]]>
<![CDATA[Josefanny Dike Mewengkang]]>;
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.49552
<![CDATA[This research was conducted because there was a decrease in purchases of Something products in August 2022 where in that month and year Somethinc was still collaborating with the Influencers of his choice so that the credibility of these Influencers began to be doubted by consumers. This study aims to explain the significant influence obtained from the results of testing the variable data of Influencer Credibility on Purchase Intention which is mediated by Instagram Social Media Engagement. The sampling technique used to collect data is by distributing questionnaires to 195 respondents, where these respondents are active users of Instagram social media who also know the @somethinkofficial account. Influencer credibility is the independent variable, Instagram Social Media Engagement (Online Engagement) is the mediating variable and Purchase Intention is the dependent variable. Data testing was carried out using the SEM (Structural Equation Modeling) method and using WARPPLS version 8.0 software. Tests conducted by the author include measurement models, structural models, and fit index models. The results show that all variables have a positive and significant effect. The authors' findings indicate that the conformity of the products promoted by influencers is an important cue when it comes to fostering positive follower perceptions. So when followers see a good match, the influencer will be perceived as a more credible source. Also with the existence of promos that can be one of the factors consumers refer to products. This is evidenced by the high percentage obtained by the author through distributing questionnaires. Keywords: Influencer Credibility, Online Engagement, Purchase Intention, Somethinc]]>
<![CDATA[PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) DAN BRAND IMAGE TERHADAP MINAT BELI PADA SKINCARE AVOSKIN BEAUTY MELALUI PLATFORM MEDIA SOSIAL TIKTOK ]]>
<![CDATA[Hermita Putri]]>;
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.50227
<![CDATA[This research was conducted because sales of Avoskin products decreased in August 2022. In the skincare product category, Avoskin ranks fifth among local competitors. As a result, purchase intention and sales for Avoskin decreased because it was still inferior to similar competitors. The aim of this research was to determine the significant influence of the results of Electronic word of Mouth and Brand Image variables on Purchase Intention. Data collection was carried out by distributing questionnaires to 115 respondents aged 16-29 years, active TikTok social media users who knew @avoskinbeauty TikTok accounts, domiciled in JABODETABEK and Bandung City. Data testing was carried out using the SEM (Structural Equation modeling) method using SmartPLS 3.0 for Windows software. The results of the study indicate that there is a positive and significant influence between Electronic Word of Mouth and Brand Image on Purchase Intention. The research recommendation for Avoskin is to increase Purchase Intention by working with more popular TikTok influencers. In addition, if the next research uses topics related to electronic word of mouth variables, brand image, and purchase intention, it is expected to develop the use of other social media and different objects.]]>
<![CDATA[IMPACT OF E-SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER SATISFACTION ON POSAJA! APPLICATION ]]>
<![CDATA[Muhammad Zaky Hidayatullah]]>;
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[Along with the times, business and technology have become interrelated. Technology has a significant role in running a business, for example, with e-commerce. The increasing growth of e-commerce in Indonesia has positively and significantly impacted freight forwarders and logistics companies with the emergence of newcomers. According to Supply Chain Indonesia (SCI), in 2022, performance in the logistics sector, including expeditions, will improve. SCI also projects that the logistics sector has contributed to Indonesia's GDP in the last two years. The logistics industry in Indonesia has been growing since the existence of e-commerce. Indonesia has the largest e-commerce market in Southeast Asia, with almost 100% mobile traffic. With all this increasing growth, shipping service companies must digitize their services by utilizing technology, especially applications. This study aims to see the effect of the E-Service Quality and Customer Value variables on Customer Satisfaction in the PosAja application. This quantitative study collects data through questionnaires and analyzes data using PLS-SEM with SmartPLS 3 software. This study uses primary and secondary data by determining the Indonesian population who have used or are currently using the PosAja application. Sampling in this study used a non-probability sampling technique with a purposive sampling method and produced 120 respondents using Gpower 3.1.9.7. The results show that e-service quality and customer value significantly affect customer satisfaction. And customer value provides a good mediating role for these two variables.]]>
<![CDATA[Peningkatan Proses Keputusan Pembelian Konsumen Whitelab Melalui Penggunaan Sehun Exo Sebagai Duta Merek Dan Citra Merek ]]>
<![CDATA[Bidari Saputri HS]]>;
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia ]]>
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DOI: 10.52851/cakrawala.v7i1.609
<![CDATA[Pada era digital saat ini menjadikan pemanfaatan internet di Indonesia meningkat cukup besar. Dengan mengakses informasi secara digital melalui internet, masyarakat dapat mengakses apa saja untuk mendapatkan edukasi, hiburan bahkan mengembangkan bisnis, salah satunya ialah perusahaan kecantikan yang memiliki persaingan sangat ketat. Whitelab merupakan produk skincare yang berdiri pada tahun 2020 dan memiliki omset penjualan mencapai Rp 29.6 miliar dengan penjualan produk sebanyak 375 ribu pada awal 2022. Whitelab perlu mempertimbangkan hal ini sebagai salah satu faktor kunci untuk terus meningkatkan kinerjanya dan meraih posisi sebagai merek terkemuka dalam kategori perawatan kulit yang paling disukai. Metode penelitian yang dipakai yaitu pendekatan kuantitatif serta menggunakan jenis penelitian verifikatif. Sementara itu, populasi yang menjadi subjek pada penelitian ini ialah konsumen yang telah melakukan pembelian produk Whitelab. Ukuran sampel untuk penelitian ini terdiri dari 400 responden. Penelitian ini menggunakan metodologi purposive sampling untuk memilih subjek penelitian, dan analisis koefisien korelasi rank spearman dan koefisien determinasi sebagai metode analisis akan digunakan. Menurut hasil penelitian diketahui kalau brand ambassador memberikan pengaruh secara signifikan terhadap pada proses keputusan pembelian produk Whitelab. Selain itu, brand image produk Whitelab juga memberikan pengaruh secara signifikan dalam proses keputusan pembelian. Sehingga secara bersama-sama, brand ambassador dan brand image memberikan dampak yang signifikan terhadap proses keputusan pembelian, dengan pengaruh sebesar 69.9%.]]>
<![CDATA[THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON THE PURCHASE INTENTION OF SAMSUNG Z FLIP SMARTPHONES ]]>
<![CDATA[Hidayah, Riski Taufik]]>;
<![CDATA[Akmal, Muhammad Fiqri Delfi]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023 ]]>
Publisher : <![CDATA[LPPM STIE Muhammadiah Bandung ]]>
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DOI: 10.31955/mea.v7i2.3096
<![CDATA[Penurunan penjualan pada smartphone Samsung yang cukup signifikan dibandingkan dengan kompetitornya tidak menghalangi Samsung untuk dapat mempertahankan posisinya sebagai market leader pada industri smartphone Indonesia. Ketika minat beli ditingkatkan maka konversi konsumen menjadi pembeli aktif akan meningkat yang dapat berpotensi untuk memberikan peluang bagi perusahaan dalam memperluas pangsa pasar, meningkatkan pendapatan dan memperkuat posisi market leader dalam industri. Pada penelitan ini penulis akan melakukan pengujian terhadap pengaruh social media marketing terhadap purchase intention yang dimediasi oleh trust dan brand image. Penelitian ini bertujuan untuk menganalisis fakor-faktor setiap variabelnya. Hasil penelitian ini diharapkan menjadi preferensi Samsung dalam melakukan pengambilan keputusan pemasaran yang cukup efektif untuk membantu perusahaan dan memenuhi kebutuhan konsumen. Populasi pada penelitian ini yaitu masyarakat Indonesia yang ingin menggunakan smatphone Samsung. Penelitian ini bersifat kuantitatif, dengan jumlah sampel yang dibulatkan menjadi 350. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan sampling purposive. Teknik analisis data yang digunakan adalah Smart PLS. Penelitian ini menunjukan bahwa variabel social media marketing berpegaruh terhadap trust, social media marketing berpengaruh terhadap brand image, social media marketing berpengaruh terhadap purchase, kemudian trust berpengaruh terhadap purchase intention, brand image berpengaruh terhadap purchase intention.]]>
