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All Journal Jurnal SOLMA JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Research Journal on Education
Sugiharto, Muhammad
Unknown Affiliation
Religion Arts Humanities Chemistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Analisis Strategi Pemasaran dan Inovasi Produk Mochica dengan Menggunakan Medsos (Tiktok) dalam Meningkatkan Penjualan Roswati, Ade Bila; Sugiharto, Muhammad
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4101

Abstract

Mochica is one of the MSMEs in West Bandung Regency and is also a leading product in Situ Ciburuy. The reason the author is interested in conducting research is because the researcher is interested in the marketing strategy and innovation of Mochica products in order to increase sales to online media (TikTok) which has much wider potential. Where the growth is less than my expectations, so information about the Mochica product is further expanded by using media on the TikTok application using an empirical approach. This research is descriptive qualitative, because this research is a study to reveal previously existing facts into a study that focuses on efforts to reveal problems and conditions, as they are, which are researched and studied as something whole. This research is descriptive research, because the data collected is in the form of words, pictures, and not numbers. The process of carrying out this qualitative research involves several important efforts, by asking several questions and procedures, collecting specific data, analyzing data empirically and the final report for this research has a flexible structure or framework. Mochica already has and implements its marketing strategy. The marketing strategy is through media (TikTok) and is analyzed based on (seven) variables in the 7P marketing mix.
Analisis Strategi Pemasaran Produk Makanan Era Digitalisasi Oleh Gen-Z pada Circlefood Nuryani, Nuryani; Sugiharto, Muhammad
Indonesian Research Journal on Education Vol. 5 No. 4 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i4.3231

Abstract

Persaingan bisnis kini semakin ketat, maka setiap pelaku usaha harus mampu menjalankan strategi pemasaran dengan berbagai teknik yang harus dijalankan.Tujuan dari penelitian ini yaitu untuk menganalisis strategi pemasaran yang tepat untuk diterapkan pada usaha circlefood sebagai usaha dibidang makanan, menyetarakan keseimbangan dengan mengikuti era digitalisasi baik dalam segi tren melalui konten dengan menjadikan Gen-Z sebagai target utama dalam menjalankan usahanya. Dimana penelitian ini menghasilkan bahwa usaha circlefood mengimplikasikan strategi pemasarannya dengan memanfaatkan teknologi digital melalui media sosial whatsapp business, instagram, tiktok, dan marketplace shopeefood. Circlefood membangun rantai strategi komunikasi melalui aplikasi pada media sosial tersebut sebagai tolak ukur strategi pemasaran produk makanan secara online.
Optimalisasi Produksi Telur Asin melalui Inovasi Mesin Pencuci Telur Otomatis dan Digitalisasi Manajemen Usaha Rahma, Rana Ardila; Sugiharto, Muhammad; Debora, Fransisca; Fasa, Nadia; Wahyudin, Wahyudin; Gultom, Louisa Paulina Febriana; Edriawati, Natasya Aksani
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20865

Abstract

Background: Salted egg production is one of the processed food sectors with strong market potential but still faces efficiency challenges, particularly in the egg washing stage. SMEs Digdo Bintang Telur in North Cikarang, as the partner in this program, still relied on manual washing methods, limiting production capacity to approximately 200 eggs per day and resulting in a high rate of shell damage. This Community Service Program aims to reduce the time and labor required for egg washing, minimize shell damage through the implementation of an automatic salted egg washing machine, and introduce digitalization in bookkeeping and marketing practices. Method: The implementation methods included socialization, training, machine installation, mentoring, evaluation, and the development of digital bookkeeping and online marketing. The implemented machine was equipped with adjustable speed control, cleaning brushes, inspection lighting to assess egg quality, and an automatic counter for clean and qualified eggs. The results showed a significant improvement, with productivity increasing up to sixteenfold and the rate of shell damage decreasing by 69%. Evaluation of digital bookkeeping revealed improved record accuracy, easier transaction tracking, and faster financial summaries through the use of digital applications and QRIS-based payments. In terms of marketing, analysis of social media reach and engagement (Facebook and Instagram) indicated an increase in online purchases of up to ten orders. Conclusion: This program proved effective not only in enhancing productivity through the innovation of an automatic salted egg washing machine but also in strengthening the partner’s competitiveness through bookkeeping and marketing digitalization.
Co-Authors Edriawati, Natasya Aksani Fasa, Nadia Fransisca Debora Gultom, Louisa Paulina Febriana Nuryani Nuryani Rahma, Rana Ardila Roswati, Ade Bila Wahyudin Wahyudin