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All Journal Neo Journal of economy and social humanities Smart Humanity: Jurnal Pengabdian Masyarakat
Pohan, Fatimah
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Pelatihan Teknologi Digital untuk Optimalisasi Produksi dan Pemasaran Pempek oleh Kelompok PKK Desa Ruhgemuk Deli Serdang Khalidy, Furqan; Amir, Saiful; Mardiah, Mardiah; Khaibar Putra Aditia, Muhammad; Ajima Ritonga, Nurul; Pohan, Fatimah; Candra Hakiki Simamora, Fajar; Ramadhan, Nuri; Sahora Ritonga, Zon
SMART HUMANITY : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: September 2025
Publisher : CV. Smart Scienti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70427/sh.v2i3.201

Abstract

Pengabdian kepada Masyarakat (PKM) yang dilakukan oleh tim dosen dari Universitas Nahdlatul Ulama Sumatera Utara. Kegiatan ini bertema "Pelatihan Teknologi Digital untuk Optimalisasi Produksi dan Pemasaran Pempek oleh Kelompok PKK Desa Ruhgemuk, Deli Serdang" Tujuan utama dari kegiatan ini adalah meningkatkan keterampilan masyarakat, khususnya ibu-ibu PKK, dalam menggunakan teknologi digital guna memperluas pasar dan meningkatkan daya saing produk pempek. Metode Pelaksanaan dilakukan dengan melalui beberapa tahalan yakni: persiapan, pelaksanaan di lapangan dan evaluasi. Hasil kegiatan yang dilakukan melalui pre-test menunjukkan hanya 25% peserta paham teknologi digital sebagai media pemasaran, dan post test menunjukkan 100% peserta memahami manfaat teknologi digital, 92% mengenal platform pemasaran, dan 85% mampu mengaplikasikannya. Sedangkan keterampilan praktis menunjukkan peserta mahir menggunakan media sosial (Instagram, WhatsApp Business) untuk pemasaran, termasuk unggah produk dan simulasi pengiriman. Pelatihan berhasil meningkatkan literasi digital dan keterampilan pemasaran online ibu-ibu PKK Desa Ruhgemuk. Peningkatan signifikan terlihat dari hasil evaluasi pre-test dan post-test, serta kemampuan praktis peserta dalam menggunakan platform digital. Pelatihan ini tidak hanya berhasil meningkatkan literasi digital, tetapi juga memberikan kontribusi nyata dalam memberdayakan ibu-ibu PKK Desa Ruhgemuk untuk beradaptasi dengan era digital. Dengan keterampilan baru ini, diharapkan produksi dan pemasaran pempek mereka dapat dioptimalkan, sehingga membuka peluang ekonomi yang lebih luas bagi masyarakat setempat.
The Effect of Job Characteristics, Work Facilities and Motivation on Lecturer Performance at Universitas Nahdlatul Ulama Sumatera Utara Pohan, Fatimah
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.363

Abstract

This study aims to analyze the influence of job characteristics, work facilities, and work motivation on lecturer performance at Universitas Nahdlatul Ulama Sumatera Utara. The research employed a quantitative associative approach with a total sampling technique involving 60 lecturers as respondents. Data were collected using questionnaires and analyzed using multiple linear regression with SPSS version 20. The results show that job characteristics, work facilities, and motivation have a positive and significant effect on lecturer performance both partially and simultaneously. Job characteristics influence performance by improving task clarity, autonomy, and responsibility. Work facilities, although not yet fully adequate, still support lecturers in performing their duties effectively. Meanwhile, motivation driven by religious values and sincerity enhances creativity and dedication in developing the university. The coefficient of determination (R²) of 0.446 indicates that 44.6% of the variation in lecturer performance is explained by these three variables. The findings suggest that effective management of job design, facility improvement, and motivation enhancement can strengthen overall performance. The study recommends that future research include other organizational and individual factors to provide a deeper understanding of performance determinants in higher education institutions.
Co-Authors Ajima Ritonga, Nurul Amir, Saiful Candra Hakiki Simamora, Fajar Khaibar Putra Aditia, Muhammad Khalidy, Furqan Mardiah Mardiah Ramadhan, Nuri Rusgianti Sahora Ritonga, Zon Siregar, Rara Astili