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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) Journal of Artificial Intelligence and Digital Business
Rafikah Zulyanti, Noer
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, PERSEPSI HARGA DAN FASILITAS TERHADAP KEPUASAN PELANGGAN DI TENGAH PANDEMI COVID-19 PADA PT PUTRA SUMBER HASIL LAMONGAN (SPBU 54.622.15 SUMBERDADI MANTUP LAMONGAN) Rafikah Zulyanti, Noer; Badriyah, Nurul; Al Vandik, Ahmad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 6 No. 1 (2021)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Tujuan penelitiaan yang dilakukan ini guna melihat seberapa jauh pengaruh kualitas pelayanan, kualitas produk, persepsi harga, dan fasilitas terhadap kepuasan pelanggan pada Spbu 54.622.15 Sumberdadi Mantup Lamongan. Populasi penelitian ini pun adalah dari pelanggan yang sudah membeli BBM selama bulan November dan Desember sebanyak 870 responden , setelah di lakukan perhitungan dengan rumus Slovin maka sempel yang di gunakan adalah 90 responden, dan memakai deskriptif kuantitatif dengan sampel yang diambil mempergunakan Purposive Sampling, dan selanjutnya dianalisis dengan bantuan Software IBM SPSS Version 25. Hasil analisis yang sudah di lakukan menunjukkan bahwa kualitas pelayanan, kualitas produk, persepsi harga, dan fasilitas memiliki pengaruh terhadap kepuasan pelanggan pada Spbu 54.622.15 Sumberdadi Mantup Lamongan secara individual dan bersamaan, dilihat dari uji-t yang menujukan setiap variabel nilai t-hitung nya melebihi nilai t-tabel , dan dari uji F nilai F-hitung juga melebihi nilai F- tabel. Adapun variabel yang paling mendominasi yakni kualitas pelayanan dalam memberikan pengaruhnya dimana terlihat dari pengujian regresi linier berganda nilai koefisien beta berskor 0,708 yang memperlihatkan bahwasannya hasil tersebut paling besar diantara variabel yang lain. Kata Kunci: fasilitas, kepuasan pelanggan, kualitas pelayanan, kualitas produk, persepsi harga
An Evaluation of Stock Fair Value Using Fundamental and Technical Analysis with DDM and PER Approaches Fajri, Mega Barokatul; Hidayatul Lailiyah, Elliv; Rafikah Zulyanti, Noer; Syah, Imran; D. Oktanti, Ellen
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.930

Abstract

For an investor, it is very important to conduct a stock valuation before making a transaction because stock valuation is a form of rationalization for an investor in making investment decisions. The purpose of this study itself is to evaluate the intrinsic value of PT Indofood Sukses Makmur Tbk (INDF) shares using two approaches, namely fundamental analysis and technical analysis. In fundamental analysis, economic, industry, and company analyses are carried out. The fundamental analysis methods used are the dividend discount model (DDM) and price-earnings ratio (PER), while technical analysis is carried out using moving average indicators and the relative strength index. The results of this study indicate a relatively strong trend in the Indonesian economy and a fairly strong resilience in the face of trade wars. In terms of industry, INDF continues to experience growth both in terms of sales and in terms of net profit. And the results of calculations using the DDM and PER methods show that the INDF share price has an intrinsic value that is much higher than the value of shares in the market, so it can be concluded that INDF shares are classified as undervalued. And in terms of technical analysis, the intrinsic value of INDF shares is in the price range of IDR 6,500 to IDR 7,250. From this analysis, it indicates that the current stock value in the market is low and still has the potential to be purchased because of its higher intrinsic value.
Co-Authors Al Vandik, Ahmad Elliv Hidayatul Lailiyah Fajri, Mega Barokatul Irianto, Ellen D. Oktanti Nurul Badriyah Syah, Imran