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All Journal Jurnal Ekonomi Mount Hope Global Economic Journal
Januardin
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Economics, Econometrics & Finance

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Journal : Mount Hope Global Economic Journal

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THE EFFECT OF E-SERVICE QUALITY, CUSTOMER EXPERIENCE, AND EXPERIENTAL MARKETING ON GRABFOOD USER SATISFACTION OF UNPRI STUDENTS IN MEDAN CITY Nicolas; Christian Adianta Ginting; Lenny Fransiska; Januardin
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.639

Abstract

Grab Food in facing tight competition must strive to maintain its position not to be shifted by Go-Food. The purpose of this study is to test the Influence of E-Service Quality, Customer Experience and Experiential Marketing on Grab Food User Satisfaction on Unpri Students in Medan City. This research method is descriptive. Quantitative research approach. The population is Unpri Students in Medan City, the number is unknown. The sample is 73 Unpri Students in Medan City. The model is with multiple linear regression. The result is E-Service Quality has an impact on Grab Food User Satisfaction on Unpri Students in Medan City. Customer Experience has an impact on Grab Food User Satisfaction on Unpri Students in Medan City. Experiential Marketing has an impact on Grab Food User Satisfaction on Unpri Students in Medan City. E-Service Quality, Customer Experience and Experiential Marketing have an impact on Grab Food User Satisfaction on Unpri Students in Medan City.
THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON FASHION PRODUCT PURCHASE DECISIONS AT IRIAN SUPERMARKET TANJUNG MORAWA Jonathan; Januardin; Br. Saragih , Rintan
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.752

Abstract

Marketing is a very important strategy to introduce products and attract consumers, especially in the fashion sector which continues to develop following trends and lifestyles. Irian Supermarket located in Tanjung Morawa also provides fashion products, but is facing a decline in sales because it is unable to compete with specialty stores or online shopping platforms that offer more choices, more affordable prices, and products that are more in line with trend developments. Some of the reasons for the low consumer buying interest include relatively expensive prices, less attractive promotions, and product quality that has not met expectations. To increase the attractiveness of fashion products, this supermarket needs to review its pricing strategy, improve its promotional approach, and provide products with more modern quality and design. This study covers all visitors to Irian Supermarket Tanjung Morawa as the population, although the exact number is not clearly known or tends to be biased. Therefore, the sampling technique uses the Lemeshow formula, which is appropriate when the population size is not known for certain, so that one hundred people are determined as the research sample. The sampling method used is accidental sampling, which is the random selection of respondents based on who is willing and available when the research is conducted. The results of the study indicate that partially, price has a significant negative effect on purchasing decisions. Promotion has a significant effect on purchasing decisions partially. Product quality also shows a significant effect partially on purchasing decisions. Together, the variables price, promotion, and product quality have a significant effect on consumer purchasing decisions.
Co-Authors Br. Saragih , Rintan Christian Adianta Ginting Ester Lasmarito Tobing Evi Inriani Purba Gracia Risky Ester Pakpahan Jonathan Lenny Fransiska Marlon Batu Bara Nicolas