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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Bilancia : Jurnal Ilmiah Akuntansi EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Enrichment : Journal of Management SENTRI: Jurnal Riset Ilmiah ABDINE Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Al-Muhasib: Journal of Islamic Accounting and Finance Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Jurnal Akuntansi Pajak dan Manajemen
Khoiriawati, Novi
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Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)

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Pengaruh Persepsi Masyarakat, Lokasi, dan Religiusitas terhadap Minat menjadi Nasabah di Bank Syariah (Studi Kasus Masyarakat Desa Moyoketen Kecamatan Boyolangu Kabupaten Tulungagung) Andika, Irza; Khoiriawati, Novi
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 7 No 2 (2023): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v7i2.872

Abstract

This research is motivated by the rapid development of Islamic banking. Factors such as public perception, location, and religiosity are important to study, because Islamic banking institutions need to evaluate and develop in order to increase their existence by recruiting new customers and retaining existing customers. The purpose of this study was to determine and test the effect of community perception, location and religiosity on the interest of the people of Moyoketen Village, Boyolangu District, Tulungagung Regency to become customers in Islamic banks. The research approach used is quantitative with associative types. The population of this study was the community in Moyoketen Village aged 18-56 years as many as 1454 and the sample used was 94 respondents. The results of the study were processed using SPSS software version 25 which shows that people's perceptions are influential. The data used in this study are primary data obtained by using a questionnaire. The data analysis used in this research is validity test, reliability test, classic assumption test, multiple linear regression analysis, f test, t test, and the coefficient of determination with the help of SPSS version 25. The results of this study indicate that public perceptions have a direct effect on interest people become customers in Islamic banks with significance (0.00 <0.05), location has a direct effect on people's interest in becoming customers in Islamic banks with significance (0.00 <0.05), and religiosity has a direct effect on public interest being a customer in an Islamic bank with a significance (0.01 <0.05) and community perceptions, location, and religiosity simultaneously influence the public's interest in becoming a customer in an Islamic bank with a significance value (0.00 <0.05). Thus, it can be interpreted that the influence of public perception, location, and religiosity on the intention to become a customer at an Islamic bank is 65.4% while the remaining 34.6% is influenced by other variables. The results of this study can contribute to an understanding of the factors that influence the village community's interest in becoming customers in Islamic banks
Co-Authors A'mala, Anisa Khoirun Aini, Ayshifa Nur Andika, Irza Arrosyida, Via Astati, Selfea Dewi denytasari, Rizma Dewi, Aisfitria Riski Dewi Riski eka rahmawati Firdaus, Muhammad Fahrizal Fitri Amelia Fitri Ismayanti, Nurul Khikmah, Putri Lailatul Khoirunisa, Nanda Anggi Kurla, Addiniyah Anis Majalina, Gita Margireta, Ira Anugerah Meika, Dea Miftaqur Rohmah, Sifa Muhammad Zainul Abidin, Muhammad Zainul Nabila, Ratna Nada, Ayu Ni’matin Pravitasari, Helga Ayu Ramadhan, Mutiara Lailatul Safitri, Ela Nur Saputri, Anggrilia Mega Sari, Irma Kurnia Tussa'adah, Fitria Virgia, Clariza Aninda Widiantoro, Dicky Wijaya, Catur Restu Wulansari, Berliana Tri