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All Journal Journal of Trends Economics and Accounting Research J-CEKI
Hasudungan, Revalino Tigor
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Humanities Economics, Econometrics & Finance Social Sciences

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Kepuasan Pengunjung yang dipengaruhi Daya Tarik Wisata dan Persepsi Harga melalui Lifestyle Hasudungan, Revalino Tigor
Journal of Trends Economics and Accounting Research Vol 5 No 1 (2024): September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i1.1474

Abstract

This study explores Visitor Satisfaction influenced by Tourist Attractions and Price Perceptions through Lifestyle. The location of this study was a tourist destination called Taman Impian Jaya Ancol in August 2024. The study population consisted of 115 respondents willing to complete the questionnaire. Sampling using the accidental sampling method after being reduced by 20 respondents for validity and reliability testing. Ninety-five respondents were used to calculate multiple linear regression using the SPSS software application. The findings are as follows: directly, tourist attractions and price perceptions affect lifestyle, tourist attractions, price perceptions, and lifestyle affect the satisfaction of visitors to Taman Impian Jaya Ancol. Indirectly: tourist attractions and price perceptions affect visitors' satisfaction with Taman Impian Jaya Ancol through lifestyle.
Word of Mouth Yang Dipengaruhi Kualitas Pelayanan, Servicescape, Dan Kepuasan Konsumen Di Coffeetamin Bonser Gultom, Masrina; Hasudungan, Revalino Tigor
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11338

Abstract

Tujuan dari studi ini untuk menguji pengaruh kualitas pelayanan, servicescape, dan kepuasan konsumen coffetamin terhadap word of mouth. Pada bulan Mei 2025, proses pengumpulan data dilakukan pada sebuah perusahaan yang bergerak di jasa layanan makanan dan minuman bernama Coffetamin. Jumlah sampel, peneliti teknik sampling “accidental sampling” sehingga diperoleh 100 responden utama. Selain itu, sebanyak 20 responden tambahan dilibatkan secara khusus untuk keperluan pengujian validitas dan reliabilitas instrumen penelitian. Penelitian ini menggunakan Analisis regresi linier berganda. Pengujian validitas, reliabilitas, serta asumsi klasik, serta uji regresi dilakukan menggunakan perangkat lunak IBM SPSS versi 26. Berdasarkan hasil dari olah data yang telah dilakukan dapat kami simpulkan sebagai berikut: secara simultan ketiga variabel bebas berpengaruh terhadap word of mouth, secara parsial, Kualitas pelayanan tidak terbukti berpengaruh terhadap word of mouth, servicescape berpengaruh terhadap word of mouth, kepuasan konsumen coffeetamin berpengaruh terhadap word of mouth.
Co-Authors Gultom, Masrina