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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Indonesian Journal of Social Research (IJSR) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Nautical: Jurnal Ilmiah Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Human Capital Development
Khalid, Jamaludin
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH PROMOSI, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN NINETEEN Ardiansyah, Mochamad Fahri; Khalid, Jamaludin
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 10 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia 
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v1i10.2145

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis promosi, persepsi harga dan lokasi terhadap keputusan pembelian di Angkringan Nineteen. Alat analisis yang digunakan adalah regresi berganda untuk menguji hipotesis menggunakan Uji 1 dengan sampel sebanyak 100 responden. Pengumpulan data  kuesioner menggunakan skala likert dengan lima pilihan jawaban. Metode pengambilan sampel adalah non-probability sampling dengan metode pengumpulan data sampling bertarget. Kriteria pemilihan yang memenuhi syarat adalah responden yang telah membeli Angkringan Nineteen pertama Meruya minimal dua kali (dua kali). Teknik analisis data menggunakan uji hipotesis klasik (uji normalitas, uji varians heterogen, uji multikolinearitas, uji linier) pada program SPSS versi 20. Hasil penelitian uji-t menunjukkan bahwa promosi tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan hasil uji f menunjukan bahwa terdapat pengaruh yang signifikan antara variable promosi, persepsi harga, dan lokasi secara simultan terhadap keputusan pembelian Angkringan Nineteen.
Pengaruh Lokasi, Persepsi Harga, Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Mixue NISA, KHOIRUN; Khalid, Jamaludin
Human Capital Development Vol 11 No 3 (2024): Human Capital Development
Publisher : Human Capital Development

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Abstract

The aim of this study is to explore how location, price perception, and brand image influence consumers' decisions to buy Mixue products. It was conducted among Mixue product purchasers in March-April 2024 using a quantitative approach. Primary data was collected through a questionnaire using a accidental sampling, involving a total of 100 respondents. The data were subsequently analyzed using the method of analysis with a multiple linear regression model approach. The results suggest that consumers' perceptions of price and brand image affect their purchase decisions individually, whereas location does not. Overall, the study implies that all three factors collectively impact consumers' purchasing choices.
Analysis of Employee Organizational Commitment: Using Four Independent Variables Budiono, Aris; Tarigan, Hairani; Khalid, Jamaludin
Indonesian Journal of Social Research (IJSR) Vol 6 No 2 (2024): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v6i2.450

Abstract

This research focuses on exploring effective efficiency in employee treatment by examining organizational commitment influenced by organizational culture and compensation, with performance and satisfaction serving as mediators. The research location was conducted at an accommodation service in Lampung with a population of 80 employees. Data collection used a saturated sampling technique for 77 employees who wanted to contribute to filling in statements related to this research. SEM-PLS is employed to uncover direct and indirect effects, yielding the following findings: Performance is directly impacted by organizational culture and compensation. Organizational commitment, however, is not directly affected by either organizational culture or compensation. On the other hand, job satisfaction is directly influenced by organizational culture and compensation. Furthermore, organizational commitment is directly influenced by performance rather than job satisfaction. Regarding indirect influence, performance variables and job satisfaction have no significant effect, so the two exogenous variables, namely organizational culture and compensation, can directly influence organizational commitment without going through performance or job satisfaction variables
Pengaruh Lokasi, Persepsi Harga dan Citra Wisata Terhadap Kepuasan Wisatawan Di Taman Mini Indonesia Indah (TMII) Fauza, Rheina; Khalid, Jamaludin
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9388

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara lokasi, persepsi harga, dan citra wisata dengan kepuasan pengunjung. Sebanyak 100 responden dilibatkan dalam penelitian ini. Data dianalisis menggunakan program IBM SPSS 24 3. studi ini menerapkan metode deskriptif kuantitatif dengan teknik analisis regresi linier berganda. Sampel penelitian diperoleh menggunakan teknik sampling incidental. Penelitian ini berfokus pada pengunjung Taman Mini Indonesia Indah (TMII) yang telah berkunjung dalam tiga bulan terakhir. Teknik purposive sampling digunakan untuk memilih sampel yang sesuai dengan kriteria penelitian. Hasil penelitian menunjukkan bahwa lokasi, persepsi harga, dan citra wisata memiliki pengaruh signifikan terhadap kepuasan pengunjung TMII secara keseluruhan. Model yang digunakan dalam penelitian ini sesuai dengan data yang diperoleh. Kesimpulannya, penelitian ini menemukan bukti bahwa lokasi, persepsi harga, dan citra wisata merupakan faktor penting yang mempengaruhi kepuasan pengunjung TMII.
Pengaruh kualitas produk, persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan di Sop Petir Iga Sapi Legok Sari, Novia; Khalid, Jamaludin
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 7 (2022): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v1i7.305

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk, persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada sop petir iga sapi legok. Analisis regresi berganda digunakan dalam pengujian ini. Strategi purposive sampling digunakan untuk 100 responden di antara konsumen sop petir iga sapi legok dalam penelitian ini. Responden yang pernah berkunjung minimal dua kali masuk dalam kelompok purposive sampling. Dengan menggunakan uji asumsi klasik, tentukan dampak kualitas produk, persepsi harga, dan kualitas pelayanan. Hasil penelitian ini menyatakan ada pengaruh signifikan ketiga variabel terhadap kepuasan pelanggan pada sop petir iga sapi legok. Sedangkan uji f menemukan bahwa ada pengaruh yang signifikan antara variabel kualitas produk, persepsi harga dan kualitas pelayanan secara silmultan terhadap kepuasan pelanggan di sop petir iga sapi legok.
PENGARUH SOCIAL MEDIA MARKETING, KESADARAN MEREK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CALDERA ADVENTURE Hanifah, Annisa Nur; Khalid, Jamaludin
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.29710

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan social media marketing, kesadaran merek, dan word of mouth dengan keputusan pembelian. Penelitian ini melibatkan 100 responden yang didapatkan melalui metode random sampling, dengan fokus populasi orang yang mengetahui Caldera Adventure. Sampel penelitian diolah menggunakan perangkat lunak IBM SPSS 25. Hasil penelitian menunjukkan bahwa word of mouth memiliki dampak yang tidak signifikan terhadap keputusan pembelian. Di sisi lain, social media marketing dan kesadaran merek menunjukkan adanya pengaruh positif terhadap keputusan pembelian. Karena itu, dapat disimpulkan bahwa social media marketing, kesadaran merek, dan word of mouth secara bersamaan dapat memengaruhi keputusan pembelian.
Pengaruh Kualitas Pelayanan, Persepsi Harga dan Citra Merek terhadap Keputusan Tamu Menginap Hafsah, Nur; Khalid, Jamaludin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8006

Abstract

This study aims to analyze the influence of service quality, price, and brand image on guest stay decisions at The Sultan Hotel Jakarta. The background to this research is the increasing competition in the hotel industry, which demands that business owners understand the factors that influence consumer preferences and decisions when choosing accommodation. In this context, hotels are required not only to provide adequate facilities but also to deliver a superior service experience and build a positive perception of value in the eyes of consumers. The research method used was a quantitative approach with an accidental sampling technique. The sample consisted of 80 respondents who were guests who had stayed at the hotel. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 25. The analysis included validity, reliability, classical assumptions, t-tests, F-tests, and coefficients of determination to ensure the accuracy of the research model. The results showed that service quality, price, and brand image significantly influenced stay decisions, both partially and simultaneously (p<0.05). Service quality was the most dominant variable (β=0.103), followed by price perception (β=0.017) and brand image (β=0.012). These findings underscore the importance of improving service, setting competitive prices, and strengthening brand image to increase guest retention decisions.
Co-Authors Ardiansyah, Mochamad Fahri Budiono, Aris Fauza, Rheina Hafsah, Nur Hanifah, Annisa Nur Khoirun Nisa Novia Sari Tarigan, Hairani