Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Simanjuntak, Robby
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Kepercayaan Pelanggan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Pada Bagian Pergudangan PT Agung Kartikaningsih, Dewi; Surip, Surip; Simanjuntak, Robby; Sumarsid, Sumarsid; Gunardi, Gunardi
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.341

Abstract

PT Agung Raya is one of the companies engaged in shipping services (logistiks) that always chooses accurate strategies to always gain customer trust, maintain the company's image and of course be able to make it continue to survive in the midst of the onslaught of similar companies. The data version which used in this study is primary data, namely data obtained directly from respondents, through data collection techniques using questionnaires or questionnaires, which are filled out by respondents. The object of research in this study is the warehousing department of PT Agung Raya with the research sample being customers of the warehousing department of PT Agung Raya. The findings in this stuy indicate that there is a positive influence of customer trust on customer loyalty where the significance value was 0.006 <0.05 and the coefficient value was 0.217. There is a positive and significant effect of corporate image on customer loyalty, the significance value is 0.000 <0.05 and the coefficient value is 0.375. And there is a positive and significant influence on customer trust, company image on customer loyalty, with a significance value of 0.000 <0.05 and a coefficient value of 123.672. The effect of customer trust, company image on customer loyalty is 76.8%.
Analisa pengaruh Marketing Mix dan perilaku konsumen setelah Covid-19 terhadap keputusan Impulse Buying pada Miniso Cabang Mall Ciputra Jakarta Wardani, Widia Sentia; Sumarsid, Sumarsid; Jayadi, Jayadi; Kartikaningsih, Dewi; Yani, Ahmad; Simanjuntak, Robby
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2742

Abstract

The purpose of this study was to determine the effect of marketing mix and consumer behavior after COVID-19, both partially and simultaneously, on impulse buying decisions at the Miniso Mall Ciputra Jakarta Branch. The research method used is a quantitative descriptive method, namely research that describes the characteristics of an actual situation. The results of this study state that the partial test can be concluded that the marketing mix (marketing mix) partially has a significant effect on impulsive buying decisions, and consumer behavior after Covid 19 partially also has a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Branch Jakarta, simultaneous test results, it can be concluded that simultaneously, namely the marketing mix (marketing mix), and consumer behavior after Covid 19 jointly have a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch, analysis results determination found that the role of the marketing mix (marketing mix) and consumer behavior after covid 19 contributed 51.3% to impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch and the remaining 48.7% was influenced by factors another factor that not careful writer, for example price, service, business competition, and quality of human resources.
Kepemimpinan Kewirausahaan, Pemberdayaan Psikologis, Keselamatan Psikologis, Dan Kreativitas: Studi Pada Karyawan Konstruksi Di Jakarta Baskoro, Bimmo Dwi; Simanjuntak, Robby; Jayadi, Jayadi; Suherman, Suherman
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 1 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i1.511

Abstract

Tujuan penelitian ini adalah untuk meneliti pengaruh kepemimpinan kewirausahaan terhadap kreativitas karyawan melalui pemberdayaan psikologis dan keselamatan psikologis. Data diambil dari sektor konstruksi di Jakarta sebanyak 315 responden yang tergabung dalam Gapensi Jakarta. Analisis data menggunakan pendekatan SEM-PLS dengan bantuan SmartPLS versi 3.2.8. Hasil penelitian ini menemukan bahwa kepemimpinan kewirausahaan positif terkait dengan kreativitas karyawan. Selain itu, ditemukan bahwa pemberdayaan psikologis dan keselamatan psikologis memediasi hubungan antara kepemimpinan kewirausahaan dan kreativitas karyawan.
Co-Authors ahmad yani Baskoro, Bimmo Dwi Gunardi Gunardi Jayadi Jayadi Kartikaningsih, Dewi Suherman, Suherman Sumarsid, Sumarsid Surip Surip Wardani, Widia Sentia