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All Journal Niagawan Jatilima : Jurnal Multimedia Dan Teknologi Informasi JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Indonesian Journal of Advanced Research (IJAR)
Sixson Roberto Simangunsong
Program Studi Manajemen, Sekolah Tinggi Ilmu Manajemen Sukma
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Dampak Dana Desa dan Produk Domestik Regional Bruto Terhadap Indeks Pembangunan Manusia di Kabupaten Tapanuli Tengah Sixson Roberto Simangunsong; Ahmad Albar Tanjung; Sabda Dian Nurani Siahaan
Journal of Business and Economics Research (JBE) Vol 2 No 1 (2021): February 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

The village is the government agent at the forefront of implementing development, because development at the village level is directly related to the community. The Village Fund given to all villages in Tapanuli Regency provides hope for the realization of development in the village, The importance of making village communities as the main actors of development is supported that most of the village communities live in poverty and helplessness. The aim is to provide opportunities for regional capabilities and rural areas as the backbone of the regional and national economy. This research is grouped into quantitative research types. using time series data panel regression with human development index variables, village funds, and gross regional domestic product. The data analysis technique used is data analysis with quantitative methods with secondary data collection through the portal of the Central Bureau of Statistics of Central Tapanuli Regency. The results showed that the F-count value was 244.8101, with the village fund variable having a positive coefficient value of 0.042406 and t-count 0.539340, the gross regional domestic product was valued at 5.188551 with a t-count 11.91530, which means that the two variables had the same positive influence on the development index. In Tapanuli Tengah Regency, it is concluded that these two variables can increase the human development index in Central Tapanuli Regency
EFEKTIVITAS PEMBELAJARAN DARING MELALUI PENERAPAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING BERBASIS ONLINE PADA MATA KULIAH KEWIRAUSAHAAN Sixson Roberto Simangunsong; Sabda Dian Nurani Siahaan
Niagawan Vol 11, No 2 (2022): NIAGAWAN VOL 11 NO 2 JULI 2022
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v11i2.32773

Abstract

Masa pandemic covid19 menjadi tantangan bagi dunia pendidikan dalam merancang system pembelajaran baru seperti sekolah dalam jaringan melalui jaringan dan aplikasi conference seperti zoom, google meet, dan lain lain. Perlunya pengujian efektifitas suatu model dan media daring saat ini menjadi salah satu tujuan peneliti dalam melihat progres dan keefektifan pembelajaran secara daring. Penelitian ini adalah penelitian kuantitatif yang bertujuan meneliti ada tidaknya efektifitas dari model pembelajaran Problem Based Learning yang dilakukan secara daring terhadap kelas A dan B Jurusan Pendidikan Ekonomi di Fakultas Ekonomi Universitas Negeri Medan pada matakuliah kewirausahaan. Hasil perhitungan uji N-Gain score tersebut menunjukkan bahwa nilai rata-rata N-Gain score untuk kelas eksperimen dan kontrol dengan model pembelajaran  pembelajaran  Problem Based Learning adalah sama sama bernilai cukup efektif dengan nilai N-Gain kelas eksperimen bernilai 61.5 % dalam kategori cukup efektif dengan nilai N-Gain score minimum 0,00% dan maksimum 90,9% sementara untuk nilai rata-rata N-Gain score untuk kelas control adalah sebesar 66.5% dalam kategori cukup efektif dengan nilai N-Gain Minimum 33.3% dan Maximum 92.3% Dari nilai nilai N-Gain Score diatas disimpulkan bahwa kedua kelas memiliki nilai efektifitas yang sama sma cuku efektif, melalui perlakuan pembelajaran via google meet secara daring dengan menggunakan model pembelajaran Problem Based Learning, disimpulkan bahwa model pembelajaran Problem Based Learning cukup efektif dilakukan secara daring melalui media google meet dan berpengaruh baik terhadap kedua kelas, Model pembelajaran yang efektif  digunakan dalam pembelajaran daring adalah Model Problem Based Learning yang dapat memicu kreatifitas dalam berpikir kritis pembelajaran secara daring.
The Effect Of Marketing Affilliate Tiktok And Discount Prices On Purchasing Decisions In Durin Tonggal Village Elfrida Sembiring; Sixson Roberto Simangunsong
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This final project discusses the effect of Tiktok Affiliate Marketing and Discount Prices on Purchasing Decisions in Durin Tonggal Village. Changes in consumer behavior in Durin village from offline shopping to online shopping during the COVID-19 pandemic are the background of this study. The method used is quantitative with data collection through questionnaires distributed to 50 respondents and in. The results showed that TikTok content marketing and mobile marketing have a significant influence on consumer purchasing decisions. It is known in table 4.23 above that it can be concluded that Marketing affiliate tiktok has t count -1.467 < from t table 2.011 with a significant 0.149> 0.05, so there is no significant influence between Marketing Affiliate Tiktok on purchasing decisions because the t-count is smaller than the t-table and the p value (Sig.) is greater than 0.05 while the discount price has a t-count: 4.658> t-table: 2.011 and Sig: < 0.001 < 0.05 then there is a significant influence between the Discount Price on Purchasing Decisions because the t-count is greater than the t-table and the p value (Sig.) is less than 0.05. The simple linear regression test shows that the Discount Price variable has a significant and positive influence on the Purchasing Decision variable. With a slope coefficient of 0.548 and a t-count value of 4.658 which is much greater than the t-table of 2.011 and a p-value <0.001, we can conclude that an increase in Discount Price will significantly increase consumer purchasing decisions, indicating a significant effect of the discount price on purchasing decisions. These findings demonstrate the importance of digital marketing strategies, particularly through the TikTok platform, in attracting interest and influencing consumer purchasing decisions. This research provides insights for marketers to optimize the use of social media in their marketing campaigns.
The Effect Of Discount Prices And Brand Image On Purchasing Decisions At Sports Station Banda Aceh Nurul Hafizah; Sixson Roberto Simangunsong
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The problem in this research is, competition in the sports equipment industry is very strong. Like foreign brand companies and domestic companies, there is very strong competition. The problem that often influences consumer buying interest is the price factor.The research methodology used was quantitative and descriptive statistics. The research location was carried out at the Banda Aceh Sport Station. The variables in this research were discount prices as X1, brand image as X2 and the dependent variable was consumer purchasing decisions. Finding out if brand perception and discounted pricing have an impact on purchase decisions is the goal of this study. Thirteen responders made up the sample for this study. A questionnaire is used in this study's data collection procedure. Multiple Linear Regression Analysis is used in data analysis, and SPSS is used in data processing. With 0.04 <0.05 that brand image as variable > F Table (3.28) concurrently, the research results indicate that variable obtained T Count (3.135) > T Table (2.03) indicating that variable X2 has a significant effect on variable Y. that discount prices, brand image have a positive and significant effect on purchasing decisions.
Analisis Dampak Inflasi dan Angkatan kerja Terhadap Pertumbuhan Ekonomi di Sumatera Utara Simangunsong, Sixson Roberto
Jurnal Multimedia dan Teknologi Informasi (Jatilima) Vol. 5 No. 02 (2023): Jurnal Multimedia dan Teknologi Informasi (Jatilima)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jatilima.v5i02.471

Abstract

The researcher was motivated to investigate the potential impact of inflation and labor force participation on economic growth in North Sumatra, given that inflation remained relatively stable and the labor force participation rate was moderate., at a mere 37%. In order to determine whether labor force participation and inflation contribute to current economic growth, researchers used secondary data from the Central Statistics Agency. The variables examined in this study are X 1 Inflation The findings of the study indicate that there is no significant relationship between the two factors and the dependent variable, which is economic growth. It is evident that the outcomes of These two factors do not significantly affect variable Y, which is economic growth. For the independent variable x1 inflation, the t statistical test is -0.2653 with a probability of 0.8080 > 0.05, and the likelihood is 0.9671 > 0.05. Partially in agreement with Hastin's findings, inflation has no appreciable impact on economic growth. The data is normally distributed, nevertheless, if we examine the data's normalcy According to Hastin's research, there is a partial lack of major impact of inflation on economic growth. On the other hand, the data is regularly distributed if we examine its normalcy. Although research indicates that inflation and the labor force can still be utilized as indicators of economic growth, their combined effect is rather marginal
The Role of Beauty Content Creators and TikTok Affiliates in Influencing Local Skincare Product Purchase Decisions Simangunsong, Sixson Roberto; Amanda, Nayla; Simanjuntak, Josuwandi
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15407

Abstract

The development of digital technology has significantly changed marketing strategies, including in the beauty industry. One of the modern forms of marketing that is now very popular is through social media platforms such as TikTok. Many beauty content creators are actively sharing reviews, tutorials, and recommendations for local skincare products. Not only that, TikTok's affiliate program also makes it easier for content creators to market products directly to their audience. This phenomenon encourages changes in consumer behavior, especially in making decisions to purchase local skincare products. This study uses a quantitative approach with a survey method. Data will be collected through the distribution of questionnaires to respondents who are active users of TikTok and have purchased local skincare products that are recommended to beauty creators. The independent variable in this study is the role of beauty content creators and TikTok affiliates, while the dependent variable is the purchase decision. The data analysis technique used is multiple linear regression analysis to see the effect simultaneously and partially. From this study, it is hoped that beauty content creators and TikTok affiliates have a significant influence on local skincare product purchase decisions. Trust in content creators, the quality of the content presented, and the ease of access to purchases through affiliate links are expected to be the main factors in encouraging consumers to buy promoted products.
Co-Authors Ahmad Albar Tanjung Amanda, Nayla Elfrida Sembiring Nurul Hafizah Sabda Dian Nurani Siahaan Simanjuntak, Josuwandi