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All Journal Journal Corner of Education, Linguistics, and Literature Indonesian Journal of Advanced Research (IJAR)
Amanda, Nayla
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Impact of Using Artificial Intelligence in Learning on Students' Critical Thinking Skills: A Literature and Public Sentiment Analysis Study Syahputra, Fahmy; Sabrina, Elsa; Simbolon, Angga Baginda; Nasution, Aulia Rivansy; Hutagalung, Namira Rahmadina; Amanda, Nayla; Siboro, Sari Agustina; Sirait, Steven
Journal Corner of Education, Linguistics, and Literature Vol. 4 No. 001 (2024): Special Issues
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/jcell.v4i001.441

Abstract

This study aims to analyze the impact of the use of artificial intelligence (AI) in learning on students' critical thinking skills. Using a literature analysis approach and public sentiment study, this study identifies trends and findings from previous studies related to the integration of AI in education and its impact on students' cognitive abilities, especially in terms of critical thinking. Public sentiment studies focus on understanding public perceptions and views on the use of AI in the context of learning and its impact on students' critical thinking skills. The results of this study are expected to provide comprehensive insight into the potential benefits and challenges faced in the use of AI in education, as well as its implications for the development of students' critical thinking skills. In addition, this study has the potential to offer recommendations regarding effective learning policies and strategies to maximize the benefits of AI in improving students' critical thinking skills.
The Role of Beauty Content Creators and TikTok Affiliates in Influencing Local Skincare Product Purchase Decisions Simangunsong, Sixson Roberto; Amanda, Nayla; Simanjuntak, Josuwandi
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15407

Abstract

The development of digital technology has significantly changed marketing strategies, including in the beauty industry. One of the modern forms of marketing that is now very popular is through social media platforms such as TikTok. Many beauty content creators are actively sharing reviews, tutorials, and recommendations for local skincare products. Not only that, TikTok's affiliate program also makes it easier for content creators to market products directly to their audience. This phenomenon encourages changes in consumer behavior, especially in making decisions to purchase local skincare products. This study uses a quantitative approach with a survey method. Data will be collected through the distribution of questionnaires to respondents who are active users of TikTok and have purchased local skincare products that are recommended to beauty creators. The independent variable in this study is the role of beauty content creators and TikTok affiliates, while the dependent variable is the purchase decision. The data analysis technique used is multiple linear regression analysis to see the effect simultaneously and partially. From this study, it is hoped that beauty content creators and TikTok affiliates have a significant influence on local skincare product purchase decisions. Trust in content creators, the quality of the content presented, and the ease of access to purchases through affiliate links are expected to be the main factors in encouraging consumers to buy promoted products.
Co-Authors Hutagalung, Namira Rahmadina Nasution, Aulia Rivansy SABRINA, ELSA Siboro, Sari Agustina Simanjuntak, Josuwandi Simbolon, Angga Baginda Sirait, Steven Sixson Roberto Simangunsong Syahputra, Fahmy