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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) EQIEN - JURNAL EKONOMI DAN BISNIS Target : Jurnal Manajemen Bisnis SOLID Media Bina Ilmiah Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Epsilon : Journal of Management (EJoM)
Rian Indranopa
Universitas Teknologi Mataram
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
PENGARUH KOMUNIKASI WORD OF MOUTH DAN PREFERENSI KELUARGA TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI SWASTA DI PROVINSI NUSA TENGGARA BARAT Amiruddin Kalbuadi; Agus Hermanto; Lale Puspita Kembang; Rian Indranopa; Farha Farha
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.963

Abstract

This study aims to see the effect of word of mouth communication and family preferences in students' decisions to choose private universities in West Nusa Tenggara Province. The research was conducted by collecting data using Google Form and Paper Base media to respondents whose criteria had been determined using the purposive sampling method. The number of respondents used amounted to 105 students. This study uses multiple linear regression analysis and hypothesis testing using t test and F test. The feasibility test of the model uses the classical assumption test. The results of the analysis and hypothesis testing indicate that word of mouth and family preferences have a partial effect on students' decisions to choose private universities in West Nusa Tenggara Province. In the simultaneous test using the F test, word of mouth and family preferences affect students' decisions to choose private universities in West Nusa Tenggara Province.
Co-Authors Agus Hermanto Agus Hermanto Agus Marjan Saputra Agustina, Fitria ika Amiruddin Kalbuadi Amirudin Kalbuadi Amirudin Kalbuadi Arwidiyarti, Dwinita Farha Farha Farha Farha Farha, Farha Hidayah, Solfia Ilhami, Danuar Kalbuadi, Amirudin Kembang, Lale Puspita Rezana Yeyen Saniyah, Eluiz Yansirus Yeyen, Rezana