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All Journal Jurnal Terapan Manajemen dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Maker: Jurnal Manajemen Coopetition : Jurnal Ilmiah Manajemen International Journal Of Science, Technology & Management (IJSTM) Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Safitri, Koko
Sekolah Tinggi Ilmu Ekonomi Sampit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

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BLOCKCHAIN TECHNOLOGY IN MARKETING: EXPLORING DECENTRALIZED SOLUTIONS FOR TRUST AND TRANSPARENCY: LITERATURE REVIEW STUDY Koko Safitri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Blockchain technology has emerged as a disruptive force in marketing, offering decentralized solutions to address trust and transparency issues. This literature review study explores the transformative potential of blockchain in marketing, focusing on its ability to enhance trust, transparency, and operational efficiency. By leveraging blockchain's decentralized ledger system, marketers can combat prevalent challenges such as counterfeit products, data privacy concerns, and opaque supply chains. Key themes identified include the role of blockchain in proof of ownership, transaction validation, brand authentication, and loyalty programs. While blockchain presents opportunities for improving supply chain transparency, enhancing customer loyalty programs, and fostering brand authenticity, challenges such as technical complexity, standardization issues, and implementation costs must be addressed. Future research directions include exploring the long-term impacts of blockchain adoption on marketing practices, quantifying the return on investment of blockchain-based initiatives, and investigating regulatory and ethical implications. Blockchain technology holds immense promise for transforming marketing operations, offering unparalleled trust, transparency, and innovation opportunities.
MARKET CONCENTRATION DAN BANK PERFORMANCE: BUKTI EMPIRIS DARI PERBANKAN KONVENSIONAL DI INDONESIA Garnis Irawanti; Vitasari Kusnaningrum; Koko Safitri
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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This study aims to analyze the effect of market concentration and asset growth on the financial performance of conventional banking in Indonesia listed on the Indonesia Stock Exchange (IDX) during the period 2020-2023. Market concentration refers to the extent to which the banking market is dominated by a small number of large banks. This study uses secondary data from the financial statements of conventional banks listed on the Indonesia Stock Exchange (IDX) during the period 2020-2023. A sample of 11 conventional banks that meet the criteria. The data analysis technique used is multiple linear regression analysis to test the research hypothesis. The results of the study indicate that market concentration and asset growth have a significant effect on banking financial performance. High market concentration can have a positive or negative impact on financial performance, depending on the competitive conditions and operational efficiency of the bank. Meanwhile, stable asset growth tends to strengthen the financial performance of banks by increasing operational scale and efficiency. These findings provide important insights for banking management and policy makers in formulating effective strategies to improve financial performance in a competitive market environment.
Co-Authors Butarbutar, Injen Pardamean Eka Sekar Ayu Pratiwi Garnis Irawanti Injen Pardamean Butarbutar Nidia Agustin Wibowo Novia Purnamasari Purnamasari, Novia Vitasari Kusnaningrum Wawan Setiawan Wawan Setiawan Yesi Triyuliarlita Amelia Yesi Triyuliarlita Amelia