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All Journal PINISI Discretion Review Jurnal Pariwisata Vokasi Journal of Tourism Sustainability Inaba of Community Services Journal
Sugiarto, Yayan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Innovation In Processing Local Food Products for Students of The Tourism Marketing Management Study Program at The Indonesian University of Education Iskandar, Antonius; Rabasari, Sara; Sugiarto, Yayan; Aditya Wahyono, Surya; Kuntala Devi, Ghini
Inaba of Community Services Journal Vol. 2 No. 2 (2023): Volume 2 No. 2, December 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i02.226

Abstract

Development of food innovations that use local raw materials as the main ingredient. This includes organic foods and food products that support local farmers. Traditional Indonesian food products such as rendang, chili sauce and crackers have undergone innovation in a more modern and ready-to-eat form for the global market. One of the innovations in processed local food products is cassava, cassava, or cassava in English, which is an important root crop in Indonesia. food consumption in many countries around the world. Innovation in the processing and use of cassava has played a major role in increasing food production and added value. Modernization in the processing and processing of cassava products in local food is an effort to create products that are more diverse, of higher quality, and in line with current consumer trends. This modernization can provide added value to processed cassava products and help promote the use of cassava in various dishes, one of which can be applied in cassava Bomb Brulle cheese sauce, Desert coconut snowballs. The collaboration between the NHI Tourism Academy (AKPAR) and students from the Indonesian University of Education (UPI) to organize training is a positive step in improving the skills and knowledge of UPI students, especially in the tourism marketing department, to equip graduates to open entrepreneurship. Consider establishing long-term cooperation between Akpar NHI and UPI. This could include regular training, student exchanges, or other joint projects that are beneficial to both parties.
TINJAUAN BAURAN PEMASARAN DI CITY EDGE CAFE JATINANGOR Sugiarto, Yayan; Alfan Gymnastiar, Muhammad
JURNAL PARIWISATA VOKASI Vol 5 No 2 (2024): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60038/jpv.v5i2.112

Abstract

This study aims to analyze the effectiveness of the marketing mix at City Edge Café Jatinangor, focusing on four main elements product, price, place, and promotion. Using a Likert scale, this research evaluates customer perceptions of the performance of each aspect of the marketing mix and identifies areas requiring improvement. The research method used is descriptive, with data collection techniques including the distribution of questionnaires and observation. The results show that the product aspect is rated "Adequate" (54%), with potential for improvement in innovation and menu variety. The price aspect is also rated "Adequate" (42%), with challenges related to price transparency, discounts, and affordability that need to be addressed. The assessment of the place aspect reveals less satisfactory results, with ratings of "Adequate" (32%) and "Poor" (39%), indicating a need for improvements in location selection, accessibility, facilities, and visibility. The promotion aspect received a "Poor" rating, with dominant categories of "Adequate" (46%) and "Poor" (31%), highlighting deficiencies in the effectiveness of promotional messages, strategy innovation, and promotional frequency
The Effect of Work Engagement and Job Satisfaction and Their Impact on Employee Commitment Solihah, Rika; Intan, Amalia Juliana Monika; Sugiarto, Yayan
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.33230

Abstract

The rapid business competition is a challenge for managers in running the organizations they manage. This article aims to analyze the effect of job involvement and job satisfaction on employee commitment to the organization of Bank BPR KS in Bandung. This research is based on a survey of Bank BPR KS where in recent years there has been a high turn-over. Respondents were asked to provide responses related to the factors that influence commitment, namely job involvement and job satisfaction. There were 83 employee respondents who were sampled using the slovin formula. Multiple linear regression analysis was used in this study. The results showed that the variables of job involvement and job satisfaction had a partially significant effect on employee commitment. Based on the results of the F test, it is found that the two variables have a significant effect on employee commitment simultaneously. Based on the test results, the coefficient of determination shows that the effect of the three independent variables on the dependent variable is 58%. While the remaining 42% or influenced by other variables not examined.
Training Effectiveness and Job Satisfaction: The Role of Organizational Support and Employee Tenure in Boutique Hotels Sugiarto, Yayan; Puri, Raden Intan Media Ratna; Fitriani, Dewi
Journal of Tourism Sustainability Vol. 5 No. 5 (2025): (Special Issue) Polban Tourism Workshop 2025
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i5.191

Abstract

The hospitality sector in West Java, particularly boutique hotels, faces ongoing challenges in sustaining employee satisfaction and service quality in an increasingly competitive environment. This study explores the relationship between training effectiveness, perceived organizational support (POS), and service job satisfaction, with employee tenure as a moderating variable. Data were collected from 120 front-line hotel staff and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that training effectiveness positively influences both POS and job satisfaction, with POS mediating the relationship. Employee tenure moderates these effects, suggesting that satisfaction outcomes vary across different career stages. The study contributes to the Social Exchange Theory by integrating tenure as a conditional factor that shapes the dynamics of training and support in service-oriented organizations.
Co-Authors Aditya Wahyono, Surya Alfan Gymnastiar, Muhammad DEWI FITRIANI Intan, Amalia Juliana Monika Iskandar, Antonius Kuntala Devi, Ghini Puri, Raden Intan Media Ratna Rabasari, Sara Rika Solihah, Rika