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Innovation In Processing Local Food Products for Students of The Tourism Marketing Management Study Program at The Indonesian University of Education Iskandar, Antonius; Rabasari, Sara; Sugiarto, Yayan; Aditya Wahyono, Surya; Kuntala Devi, Ghini
Inaba of Community Services Journal Vol. 2 No. 2 (2023): Volume 2 No. 2, December 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i02.226

Abstract

Development of food innovations that use local raw materials as the main ingredient. This includes organic foods and food products that support local farmers. Traditional Indonesian food products such as rendang, chili sauce and crackers have undergone innovation in a more modern and ready-to-eat form for the global market. One of the innovations in processed local food products is cassava, cassava, or cassava in English, which is an important root crop in Indonesia. food consumption in many countries around the world. Innovation in the processing and use of cassava has played a major role in increasing food production and added value. Modernization in the processing and processing of cassava products in local food is an effort to create products that are more diverse, of higher quality, and in line with current consumer trends. This modernization can provide added value to processed cassava products and help promote the use of cassava in various dishes, one of which can be applied in cassava Bomb Brulle cheese sauce, Desert coconut snowballs. The collaboration between the NHI Tourism Academy (AKPAR) and students from the Indonesian University of Education (UPI) to organize training is a positive step in improving the skills and knowledge of UPI students, especially in the tourism marketing department, to equip graduates to open entrepreneurship. Consider establishing long-term cooperation between Akpar NHI and UPI. This could include regular training, student exchanges, or other joint projects that are beneficial to both parties.
TINJAUAN BAURAN PEMASARAN DI CITY EDGE CAFE JATINANGOR Sugiarto, Yayan; Alfan Gymnastiar, Muhammad
JURNAL PARIWISATA VOKASI Vol 5 No 2 (2024): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60038/jpv.v5i2.112

Abstract

This study aims to analyze the effectiveness of the marketing mix at City Edge Café Jatinangor, focusing on four main elements product, price, place, and promotion. Using a Likert scale, this research evaluates customer perceptions of the performance of each aspect of the marketing mix and identifies areas requiring improvement. The research method used is descriptive, with data collection techniques including the distribution of questionnaires and observation. The results show that the product aspect is rated "Adequate" (54%), with potential for improvement in innovation and menu variety. The price aspect is also rated "Adequate" (42%), with challenges related to price transparency, discounts, and affordability that need to be addressed. The assessment of the place aspect reveals less satisfactory results, with ratings of "Adequate" (32%) and "Poor" (39%), indicating a need for improvements in location selection, accessibility, facilities, and visibility. The promotion aspect received a "Poor" rating, with dominant categories of "Adequate" (46%) and "Poor" (31%), highlighting deficiencies in the effectiveness of promotional messages, strategy innovation, and promotional frequency
The Effect of Work Engagement and Job Satisfaction and Their Impact on Employee Commitment Solihah, Rika; Intan, Amalia Juliana Monika; Sugiarto, Yayan
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.33230

Abstract

The rapid business competition is a challenge for managers in running the organizations they manage. This article aims to analyze the effect of job involvement and job satisfaction on employee commitment to the organization of Bank BPR KS in Bandung. This research is based on a survey of Bank BPR KS where in recent years there has been a high turn-over. Respondents were asked to provide responses related to the factors that influence commitment, namely job involvement and job satisfaction. There were 83 employee respondents who were sampled using the slovin formula. Multiple linear regression analysis was used in this study. The results showed that the variables of job involvement and job satisfaction had a partially significant effect on employee commitment. Based on the results of the F test, it is found that the two variables have a significant effect on employee commitment simultaneously. Based on the test results, the coefficient of determination shows that the effect of the three independent variables on the dependent variable is 58%. While the remaining 42% or influenced by other variables not examined.
Training Effectiveness and Job Satisfaction: The Role of Organizational Support and Employee Tenure in Boutique Hotels Sugiarto, Yayan; Puri, Raden Intan Media Ratna; Fitriani, Dewi
Journal of Tourism Sustainability Vol. 5 No. 5 (2025): (Special Issue) Polban Tourism Workshop 2025
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i5.191

Abstract

The hospitality sector in West Java, particularly boutique hotels, faces ongoing challenges in sustaining employee satisfaction and service quality in an increasingly competitive environment. This study explores the relationship between training effectiveness, perceived organizational support (POS), and service job satisfaction, with employee tenure as a moderating variable. Data were collected from 120 front-line hotel staff and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that training effectiveness positively influences both POS and job satisfaction, with POS mediating the relationship. Employee tenure moderates these effects, suggesting that satisfaction outcomes vary across different career stages. The study contributes to the Social Exchange Theory by integrating tenure as a conditional factor that shapes the dynamics of training and support in service-oriented organizations.
Pelatihan Metode Pembersihan Eco Frendly Area Pesantren untuk Siswa SMP dan SMA Boarding School Daarut Tauhiid Solihah, Rika; Superwiratni, Superwiratni; Sugiarto, Yayan; Budiawan, Didin; Suhanda, Tina Andriana
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3831

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran lingkungan dan kebersihan di kalangan siswa pesantren melalui pelatihan metode pembersihan eco-friendly area. Kerjasama dengan Boarding School Daarut Tauhiid, kegiatan ini mencapai 100% dari rencana program yang melibatkan tahapan perizinan, koordinasi dengan pihak pesantren, dan analisis potensi peserta pelatihan. Dengan mengadakan penyuluhan dan edukasi, siswa diajarkan metode pembersihan ramah lingkungan dan pembuatan eco enzyme. Selain itu, kegiatan ini juga menekankan pentingnya "making bed" sebagai langkah positif dalam menjaga kebersihan. Melalui langkah-langkah ini, diharapkan pesantren dapat menjadi contoh lingkungan bersih, sehat, dan ramah lingkungan, menciptakan dampak positif terhadap perilaku siswa dalam menjaga kebersihan dan keberlanjutan lingkungan. Evaluasi dan pembuatan laporan akhir menjadi bagian integral dari proses ini, serta pengembangan artikel dan video sebagai upaya penyebarluasan pengetahuan dan kolaborasi dalam mendorong perubahan positif. Terima kasih kepada semua pihak yang terlibat dalam kesuksesan kegiatan ini, yang telah berkontribusi dalam mewujudkan lingkungan pesantren yang bersih dan berkelanjutan.
Community Empowerment Through Business Strategy Training, OSS-RBA Legality, And Capital Access For MSMEs In Gudang Kahuripan Village Sugiarto, Yayan; Wahyono, Surya Adtya; Fitriani, Dewi; Puri, Rd. Intan Media Ratna; Permana, Dadi Indra
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.563

Abstract

Micro, Small and Medium Enterprises (MSMEs) are backbone of the national economy, but its development often constrained problem structural, legality, and literacy financial activities​ Devotion to the Community Services aim For increase capacity entrepreneurship students and the community in the Lembang area through training establishment of MSMEs, management legality, and expansion access capitalization. The method used is Experiential Learning that integrates theory with practice live, including interactive workshops, simulations Online Single Submission Risk-Based Approach (OSS-RBA) system, up to market implementation through MSME bazaar activities. Evaluation results quantitative show improvement significant to understanding participants, especially in the aspect step start business (up 47%) and access capitalization (up 42%). In general, practical, ownership Business Identification Number (Nomor Induk Berusaha) increase from 57% to 81% post-training. In addition, the bazaar activities were successful push business unit activation participant from 53% to 78%. Discussion results activity confirm that simulation practice direct effective mitigates obstacle psychological related complexity bureaucracy licensing. In conclusion, synergy between education legality, motivation through bazaars and literacy capital capable transforming participants' mindsets from informal businesses become planned formal business. This program give contribution real for strengthening ecosystem entrepreneurship local and independent economy community in Gudang Kahuripan Village
Exploring Generation Z Hospitality Students' Perceptions of Hotel Information Systems Using the Technological Acceptance Model Sugiarto, Yayan
Journal of Indonesian Tourism, Hospitality and Recreation Vol 7, No 1 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v7i1.69070

Abstract

ABSTRACTThis research addresses the challenges Generation Z hospitality students face in adapting to the use of Hotel Information Systems (HIS) through the Technology Acceptance Model (TAM). The dynamic hospitality industry presents opportunities for businesses to innovate and enhance guest experiences through integrating technology, including HIS. This study utilizes a quantitative approach and a questionnaire to collect data from 212 students at the Bandung Tourism Academy who are currently taking or have completed HIS courses. The minimum representative sample size was 137 respondents based on proportional random sampling. The findings demonstrate that learning new technology, such as HIS, can significantly influence Generation Z hospitality students' perceptions, attitudes, and behaviors toward technology adoption within the TAM framework. This study explores how perceived usefulness and ease of use impact students' attitudes and behavioral intention to use HIS. Technological innovation in learning HIS catalyzes shaping students' acceptance and utilization of technology, supporting their proficiency in hotel operations. This research provides valuable insights for educators and industry professionals to enhance training and integration strategies by examining the relationship between Generation Z hospitality students and HIS. The study's outcomes contribute to the broader understanding of TAM's application in the hospitality industry, offering practical implications for improving technology adoption and operational efficiency.ABSTRAKPenelitian ini menjawab tantangan yang dihadapi mahasiswa perhotelan generasi Z dalam beradaptasi dengan penggunaan Sistem Informasi Hotel (SIH) melalui Technology Acceptance Model (TAM). Industri perhotelan yang dinamis memberikan peluang bagi bisnis untuk berinovasi dan meningkatkan pengalaman tamu melalui integrasi teknologi, termasuk SIH. Penelitian ini menggunakan pendekatan kuantitatif dan kuesioner untuk mengumpulkan data dari 212 mahasiswa Akademi Pariwisata Bandung yang sedang atau telah menyelesaikan mata kuliah ini. Jumlah sampel minimal yang representatif adalah 137 responden berdasarkan proporsional random sampling. Temuan ini menunjukkan bahwa mempelajari teknologi baru, seperti HIS, dapat secara signifikan mempengaruhi persepsi, sikap, dan perilaku siswa perhotelan Generasi Z terhadap adopsi teknologi dalam kerangka TAM. Studi ini mengeksplorasi bagaimana persepsi kegunaan dan kemudahan penggunaan berdampak pada sikap dan niat perilaku siswa untuk menggunakan SIH. Inovasi teknologi dalam pembelajaran HIS menjadi katalis pembentukan penerimaan dan pemanfaatan teknologi oleh siswa, mendukung kemahiran mereka dalam operasional hotel. Penelitian ini memberikan wawasan berharga bagi para pendidik dan profesional industri untuk meningkatkan strategi pelatihan dan integrasi dengan mengkaji hubungan antara mahasiswa perhotelan Generasi Z dan HIS. Hasil penelitian ini berkontribusi pada pemahaman yang lebih luas mengenai penerapan TAM di industri perhotelan, menawarkan implikasi praktis untuk meningkatkan adopsi teknologi dan efisiensi operasional.