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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Media Bina Ilmiah Jurnal Informatika Ekonomi Bisnis Barista : Jurnal Kajian Bahasa dan Pariwisata Konsienti: Community Services Journal Inaba of Community Services Journal
Intan, Amalia Juliana Monika
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Marketing Mix (Product, Price, Place and Process) on Students' Desire to Recommend Lectures in Tourism Academy of NHI Bandung Amalia Juliana Monika Intan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1460

Abstract

The purpose of this study was to determine whether the product, price, place and process partially or simultaneously influence the desirability of students to recommend lectures at the NHI Bandung Tourism Academy. The population and sample in this study were students of the Bandung Tourism Academy. The variables of this research are the variable product (product), price (price), place (place), and process (process) as well as the desire to recommend college. The research method uses an explanatory survey. The data analysis method used is multiple linear regression analysis and using the t test and F test. Research results. Based on the results of multiple linear regression analysis
The Role of Influencer Marketing to Improve Organizational Performance and its Impact on Purchasing Decisions Cucu Hodijah; Amalia Juliana Monika Intan; Rika Solihah; Santi Maria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2214

Abstract

This study aims to determine the role of influencer marketing to improve organizational performance and its impact on consumer purchasing decisions. This study uses a descriptive verification approach, a sample of 131 SME owners using incidental techniques. Data analysis used SEM with Amos software version 22. The primary data of this study was obtained from a questionnaire. While secondary data obtained through notes and publications as well as literature study.The results showed that the role of influencers had a positive and significant effect on organizational performance and purchasing decisions, and the role of influencers had a positive effect on organizational performance through mediation of purchasing decisions. This study is proposed to determine the aspects of the role of influencer marketing related to organizational performance in SMEs in the city of Bandung and also emphasizes aspects of competitive competence that have an impact on performance, especially in SMEs.
PELAKSANAAN TAKING ORDER DI HOTEL GREEN HILL UNIVERSAL BANDUNG Amalia Juliana Monika Intan; Gabriella Sandy Hartono
Journal of Innovation Research and Knowledge Vol. 1 No. 9: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.154 KB)

Abstract

Seorang taker order di Green Hill Universal Bandung wajib memiliki pengetahuan tentang food and beverage, menguasai teknik menjual produk makanan dan minuman, teknik menulis pesanan tamu, memiliki daya ingat yang kuat dalam hal menulis pesanan makanan dan minuman serta produk-produk food and beverage, menguasai bahasa asing terutama bahasa Inggris. Selain itu, seorang taker order dituntut untuk memiliki kedisiplinan, ketelitian, serta kepatuhan akan perangkat peraturan yang menerapkan pedoman pokok pelayanan tamu di hotel
Pelatihan Olahan Produk Berbasis Bahan Pangan Lokal Hasil Buruan SAE (Sehat, Alami, Ekonomis) Sri Marini; Amalia Juliana Monika Intan; Intan Medya Ratna Pury; Surya Aditya Wahyono; Geri Supriadi
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 3 No 2 (2022)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v3i2.1003

Abstract

Kondisi 96% pasokan pangan kota Bandung berasal dari luar daerah menjadi fokus pemerintah daerah dalam pengembangan konsep urban farming. Melalui program Buruan Sae diharapkan dapat membangun ketahanan pangan daerah. Tujuan pengabdian untuk meningkatkan pemanfaatan bahan pangan hasil Buruan Sae sehingga menjadi peluang bisnis untuk dikembangkan. Komoditi hasil Buruan Sae belum dapat diberdayakan secara optimal oleh kelompok tersebut. Hasil tersebut sebatas dimanfaatkan untuk keperluan harian dan dikonsumsi segar. Pengolahan dapat memperpanjang daya simpan dan meningkatkan value komoditi. Untuk menjawab permasalahan kemitraan diperlukan solusi. Solusi yang ditawarkan kemitraan masyarakat ini: pemberian pengetahuan karakteristik komoditi berbasis pangan lokal dan menggali potensi produk sekitar, pelatihan mengolah produk hasil Buruan Sae, dan edukasi di bidang pemasaran. Pelatihan disampaikan oleh pemateri yang handal di bidangnya sehingga permasalahan yang ada di mitra menemukan solusi. Materi meliputi pengolahan pangan lokal menjadi produk yang potensial. Mitra juga didampingi dalam praktek pengolahan. Hasil yang diharapkan, mitra dapat mengaplikasikannya di kelompoknya.
Pengaruh Pembelajaran Daring Terhadap Kompetensi Mahasiswa Vokasi Perhotelan Pada Masa Pandemi COVID-19 Amalia Juliana Monika Intan; Yayan Sugiarto
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.126

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Pembelajaran online Terhadap Kompetensi Mahasiswa Vokasi Perhotelan di Masa Pandemic Covid-19 yaitu pada Mahasiswa D3 Perhotelan Akademi Pariwisata NHI Bandung. Penelitian ini menggunakan jenis penelitian kuantitatif-asosiatif dengan teknik pengambilan sampel random sampling kepada 57 orang responden. Uji instrumen yang digunakan berupa uji validitas dan reliabilitas. Teknik analisis data melalui analisis deskriptif dan analisis regresi sederhana berupa uji t statistik uji koefisien determinasi. Hasil penelitian menunjukkan bahwa penerapan pembelajaran online berpengaruh positif terhadap kompetensi mahasiswa vokasi perhotelan. Pembelajaran online berhasil diterapkan dengan baik. Mahasiswa tetap memiliki kompetensi sesuai dengan bidangnya yaitu perhotelan.
Recruitment, Selection, and Motivation: Driving Employee Performance AKPAR NHI Bandung Rika Solihah; Amalia Juliana Monika Intan; Cucu Hodijah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.636

Abstract

This study aimed to examine the influence of recruitment, selection, and motivation on employee performance at AKPAR NHI Bandung, a college of hospitality and tourism in Bandung, Indonesia. A sample of 62 respondents, consisting of 20 academic staff and 42 administrative staff, was selected to participate in the study. Data were collected using questionnaires distributed to the respondents. The findings revealed that both recruitment and selection had a significant positive impact on employee performance. Effective recruitment practices, such as attracting and selecting qualified candidates, were found to be crucial in driving employee performance. Similarly, aligning candidates' qualifications with job requirements through a well-designed selection process positively influenced employee performance. However, no significant relationship was found between motivation and employee performance. These results underscore the importance of implementing effective recruitment and selection strategies to enhance employee performance. Organizations should focus on attracting and selecting highly qualified individuals while ensuring a good fit between candidates and job requirements. Efforts should also be made to foster employee motivation through recognition, career development, and a supportive work environment. The study contributes to the understanding of human resource management practices and their impact on employee performance in the hospitality and tourism industry. The findings highlight the need for strategic human resource management approaches that optimize recruitment and selection processes and address employee motivation.
Tren Solo Traveler Dalam Minat Berwisata Di Era New Normal: Perspektif Generasi Milenial Sri Marini; Lu'Luwatin Rosdiana Aprilia; Amalia Juliana Monika Intan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 9 No. 2 (2022): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v9i02.837

Abstract

The easing of the pandemic conditions brought an opportunity for the tourism industry to start to rise from adversity. Social restrictions during the pandemic are slowly shifting to patterns of life in the new normal era. Behavior in the social order began to experience new adaptations, as well as in terms of travel. Previously, tourists tended to be in groups or in groups when carrying out travel activities, which changed with this new normal era. Solo traveler is a new trend in the world of tourism for reasons of safety and health. A self-contained experience with nature-based attractions that mostly resonate with millennial travelers. A solo traveler is a traveler who travels alone, even though the trip will establish new relationships with other people. Generation Y, also known as the millennial generation, is an actor in solo travelers where this generation has unique characteristics in lifestyle, attitudes, and a tendency to be open to all new sources of information. The emergence of the millennial generation is marked by the process of globalization that gave birth to gadgets. The formulation of the research problem is what is the trend of solo travelers from the perspective of the millennial generation and how is their interest in traveling in the new normal era. The purpose of this research is to explore the trends and interests of solo travelers from the perspective of the millennial generation in traveling on its period. Key informants in this study were internal informants from 3 managers from the selected tourism industry, as well as external informants, namely 15 solo travelers from the millennial generation aged 20-30 years as eligible sources who have roles as students, early jobbers or young parents to provide information. information about interest in traveling in the new normal era from each tourist attraction. The data analysis technique used in this research is qualitative data analysis which is carried out interactively through the process of data reduction, data display, and verification. The results show that the tourist interest of solo travelers from the millennial generation is a potential niche for tourism managers and developers, especially in the new normal era which focuses on the revival of tourism
The Influence Of Ethical Leadership And Perceptions Of Justice On Organizational Commitment With The Mediation Of Organizational Identification Rika Solihah; Amalia Juliana Monika Intan; Sonny Sanjaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3920

Abstract

This research delves into the intricate interplay of ethical leadership, perceptions of justice, organizational identification, and organizational commitment within the context of PT Combiphar, a pharmaceutical company in Bandung. Employing a sample of 90 employees, the study utilized a random sampling technique and applied the SMART PLS analysis to investigate the direct and indirect effects among the variables. The results revealed that ethical leadership significantly influences both organizational identification and commitment, highlighting its crucial role in shaping employee attitudes and behaviors. Conversely, perceptions of justice did not exhibit a statistically significant direct impact on either organizational identification or commitment. Notably, organizational identification demonstrated a significant positive relationship with commitment, emphasizing the importance of cultivating a strong emotional connection to enhance overall commitment. Furthermore, the study uncovered that the impact of ethical leadership on commitment is partially mediated by organizational identification. These findings provide practical insights for organizational leaders at PT Combiphar, suggesting that prioritizing ethical leadership practices and fostering organizational identification can be instrumental in cultivating a more committed and engaged workforce in the pharmaceutical sector.
Peningkatan Kesehatan Masyarakat melalui Pelatihan Kader dalam Pengolahan PMT Berbahan Lokal di Puskesmas Cimahi Tengah Setiawan, Erwin; Solihah, Rika; Indra Permana, Dadi; Monika Intan, Amalia Juliana; Media Ratnapuri, R. Intan; Supriadi Sukandi, Geri
Konsienti : Community Services Journal Vol. 2 No. 02 (2024): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v2i02.64

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilaksanakan di Puskesmas Kecamatan Cimahi Tengah, Kota Cimahi, berfokus pada pelatihan kader kesehatan dalam mengolah Pemberian Makanan Tambahan (PMT) menggunakan bahan baku lokal. Program ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kader kesehatan serta memanfaatkan bahan pangan lokal yang ekonomis, mudah didapat, dan ramah lingkungan. Pelatihan yang dilakukan secara kolaboratif dengan Pemerintah Daerah dan Ibu-Ibu PKK mencakup edukasi tentang bahan pangan, teknik pengolahan, dan demonstrasi praktik langsung. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta mengenai pengolahan PMT serta manfaat penggunaan bahan lokal. Kerjasama antara AKPAR NHI Bandung dan mitra lokal berjalan efektif, mendukung keberhasilan program. Untuk mendukung dampak jangka panjang, disarankan agar program ini berlanjut dengan fokus pada edukasi berkelanjutan mengenai konsumsi makanan tambahan sehat berbasis bahan lokal.
Introduction Of MSME (Micro, Small and Medium Enterprises) Products to Increase Selling Competitiveness at The Level 3 Seuhaaah Festival Event At Paris Van Java Mall Fajri, Ilham; Karnita, Ita; Wahyono, Surya Aditya; Superwiratni, Superwiratni; Intan, Amalia Juliana Monika; Devi, Ghini Kuntala
Inaba of Community Services Journal Vol. 2 No. 2 (2023): Volume 2 No. 2, December 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i02.225

Abstract

MSMEs (micro, small and medium enterprises) are the main drivers of the Indonesian economy which are now excellent in increasing employment The government in various sectors also helps the development of MSMEs, one of which is by providing KUR (People's Business Credit) loan facilities intended for MSMEs. Now MSMEs are very easy to recognize with various technological advances, one of which is social media which provides one way of promotion attractively. Wikaorganizer invites MSMEs to participate in celebrating the Level 3 Sehaaah Festival which will be held in Paris Van Java in collaboration with BJB held a flash sale in order to celebrate the right one on August 17 and gave vouchers for Rp.17,-. The Community Service program aims to provide education and invite MSMEs to introduce their products to increase their selling competitiveness during the Level 3 Seuhaaah Festival at Paris Van Java Mall. MSME owners were given the opportunity to participate in the event and try to compete with other business units in selling their products. During the Seuhaaah Level 3 Festival, MSMEs could attract consumer attention through creative and attractive product exhibitions. In this case, effective promotion and strong branding are key factors. In addition, participating in events like this allows MSMEs to build a wider business network, including with potential buyers and business partners. In this program, MSMEs can experience real benefits in increasing their sales competitiveness through participation in the Level 3 Seuhaaah Festival event. Therefore, increasing support and promotion of similar events can be an effective strategy in supporting the growth of MSMEs and the local economy as a whole.
Co-Authors Aprilia, Lu'luwatin Rosdiana Cucu Hodijah Cucu Hodijah Devi, Ghini Kuntala Erwin Setiawan Erwin Setiawan, Erwin Gabriella Sandy Hartono Geri Supriadi Ghini Kuntala devi Heri Atmojo Heri Sutardi Ilham Fajri, Ilham Indra Permana, Dadi Intan Medya Ratna Pury Karnita, Ita Media Ratnapuri, R. Intan R.Intan Medya Ratna Pury Rika Solihah Rika Solihah Rika Solihah, Rika Santi Maria Sonny Sanjaya Sri Marini Sri Marini Sugiarto, Yayan Superwiratni, Superwiratni Supriadi Sukandi, Geri Surya Aditya Wahyono Wahyono, Surya Aditya Yayan Sugiarto Yayan Sugiarto