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Journal : Khidmat

Penguatan Potensi Usaha Mikro, Kecil dan Menengah (UMKM) Berbasis Bisnis Digital di Desa Mekarharja Ciamis Agung, Ahmad; Mubarrok, Dede Husni; Timorani, Jihandika Nurul; Fittriani, Seassy; Komara, Bayu; Puteri, Fauziah Rifna
Khidmat Vol 2 No 2 (2022): Khidmat
Publisher : Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Islam Darussalam (UID) | Islamic University of Darussalam Ciamis-Jawa Barat

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Abstract

This community service article aims to analyse the impact of digital business implementation on strengthening the potential of MSMEs in Mekarharja Village, Purwaharja Subdistrict, Banjar City, West Java. MSMEs not only create jobs and drive local economic growth, but also support social inclusion and provide new opportunities for MSMEs to access global markets through e-commerce. This research uses a descriptive research method with a qualitative approach. The research data collection techniques were carried out through observation, interviews and document review studies to support the research. the findings of this service confirm that the implementation of digital-based businesses provides a solid foundation for promoting the growth and strengthening of MSMEs in today's sophisticated era. the findings of this service confirm that the implementation of digital-based businesses provides a solid foundation for promoting the growth and strengthening of MSMEs in today's sophisticated era.
Strategi Pemanfaatan Bisnis Digital dalam Memperluas Jejaring UMKM: Pengabdian kepada Masyarakat di Desa Sinartanjung-Banjar Fani, andifa Dwi; Agung, Ahmad; Anggraeni, Selly; Safitri, Aisah Dian; Nulaila, Nurlaila; Rosidah, Rani
Khidmat Vol 3 No 2 (2023): Khidmat
Publisher : Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Islam Darussalam (UID) | Islamic University of Darussalam Ciamis-Jawa Barat

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Abstract

The aim of this community service article is to find out what problems MSMEs in Sinartanjung Village are facing in relation to digital business. Sinartanjung Village has a lot of potential to use digital business, especially in the fields of agriculture, plantation and trade. This research uses descriptive research methods with a qualitative approach. Data collection techniques were observation, interview and document review. The research site is Sinartanjung village, Pataruman district, Ciamis regency. From the research findings, it is known that digital marketing makes it easier for MSMEs players to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSMEs players.