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All Journal Jurnal Teknologi dan Manajemen Informatika SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Pengabdian Masyarakat Asia J-Intech (Journal of Information and Technology) Journal Innovations Computer Science
Ramadhan, Viry Puspaning
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Rebranding UMKM “produk olahan Aloe vera” di kelurahan Ciptomulyo Hidayati, Rahmatina; Zubair, Anis; Ramadhan, Viry Puspaning; Kenvin, Iqbal Baghis
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.15440

Abstract

Abstrak                                                                                  Di Kelurahan Ciptomulyo, Kecamatan. Sukun, Kota Malang terdapat UMKM yang bernama Warung Perempuan Mandiri. Salah satu kegiatan UMKM ini adalah membuat makanan dan minuman yang berbahan dasar Aloe vera (lidah buaya). Proses produksi olahan Aloe vera dilakukan ketika menerima pesanan. Namun, kegiatan ini terhenti semenjak pandemi Covid-19 tahun 2020. Padahal sumber dana UMKM Warung Perempuan Mandiri adalah dari hasil berjualan. Tim Pengabdi Universitas Merdeka Malang yang terdiri dari dosen dan mahasiswa membuat program kerja membangkitkan kembali produk olahan Aloe vera. UMKM mengolah Aloe vera menjadi minuman sari, sirup, dan serabi. Pada kemasan produk sebelumnya, belum terdapat logo dan label yang digunakan belum mencantumkan komposisi, serta masa berlaku produk. Dari permasalahan tersebut, Tim Pengabdi membuatkan design logo dan redesign label serta mengganti packaging. Kegiatan ini dinamakan dengan rebranding. Hasil dari pengabdian ini berupa logo, desain label baru, dan packaging baru. Kata kunci: rebranding; UMKM; lidah buaya AbstractIn Ciptomulyo Village, Kec. Sukun, Malang City has an UMKM called Warung Perempuan Mandiri. One of these UMKM activities is making food and drinks made from Aloe vera. The production process of Aloe vera products  is carried out when receiving an order. However, this activity has been stoped  since the Covid-19 pandemic in 2020. Even though the source of funds for the UMKM Mandiri Women Shop is from sales. The Merdeka University Malang Service Team consisting of lecturers and students created a work program to revive processed Aloe vera products. UMKM processes Aloe vera into juice, syrup and pancakes. On the previous product packaging, there was no logo and the label used did not include the composition and validity period of the product. From these problems, the Service Team made a logo design and redesigned the label and replaced the packaging. This activity is called rebranding. The results of this dedication are in the form of logo, new label designs, and new packaging. Keywords: rebranding; UMKM; Aloe vera
Co-Authors Adut, Fransiska Armelia Andriyan Rizki Jatmiko Anis Zubair, Anis Azizah, Alfira Fitri Nur Devita Maulina Putri, Devita Maulina Fandi Yulian Pamuji Hasugian, Elsa Dame Ripka Kenvin, Iqbal Baghis Laksana, Indra Dwi Lefteuw, Everista Richarda Maula, Sheila Hikmatul Munisah, Dian Fitri Islamiah Namung, Giasinta Mareskoti Rahmatina Hidayati Ramadhan, Rafif Pramatya Savsavubun, Valentinus