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The Influence of Managerial Competence, Innovation, and Market Orientation on the Performance of Micro, Small and Medium Enterprises (MSMEs) Sudirjo, Frans; Zaini, Moh.; Rahmanto, Basuki Toto; Juminawati, Sri
West Science Journal Economic and Entrepreneurship Vol. 3 No. 02 (2025): West Science Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i02.1898

This study investigates the impact of managerial competence, innovation, and market orientation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Using a quantitative approach, data were collected from 220 MSMEs and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that all three constructs significantly and positively influence MSME performance, with managerial competence demonstrating the strongest effect. Innovation fosters adaptability and competitive advantage, while market orientation enhances customer focus and market responsiveness. The results underscore the importance of strategic leadership, innovative practices, and a market-driven approach in improving MSME performance. These insights provide practical recommendations for MSME stakeholders and policymakers to drive sustainable growth and competitiveness in the sector.

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran etika dalam dunia bisnis melalui pembahasan kasus nyata skandal perusahaan ternama. Fokus kegiatan diarahkan pada pemahaman tentang penyebab, dampak, serta strategi pencegahan skandal etika yang relevan dan aplikatif bagi pelaku usaha dan masyarakat umum. Kegiatan diselenggarakan secara daring bekerja sama dengan Lembaga Pelatihan dan Sertifikasi SSQ Holistik Internasional – Malang, khususnya melibatkan alumni Sudarmanto, Eko; Dewi, Indah Permata; Prasetyo, Fitria Madaniah; Barus, Irwan Irawadi; Rosid, Muhammad Abdul; Anggraeni, Reni; Juminawati, Sri
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3793

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran etika dalam dunia bisnis melalui pembahasan kasus nyata skandal perusahaan ternama. Fokus kegiatan diarahkan pada pemahaman tentang penyebab, dampak, serta strategi pencegahan skandal etika yang relevan dan aplikatif bagi pelaku usaha dan masyarakat umum. Kegiatan diselenggarakan secara daring bekerja sama dengan Lembaga Pelatihan dan Sertifikasi SSQ Holistik Internasional – Malang, khususnya melibatkan alumni program CBsQ dan CMtQ yang tergabung dalam SSQ Community. Metode pelaksanaan berupa seminar interaktif dan pemaparan materi oleh para akademisi dari perguruan tinggi, serta diskusi terbuka bersama peserta yang berjumlah sekitar 90 orang. Hasil kegiatan menunjukkan bahwa skandal etika berdampak serius terhadap reputasi, kepercayaan publik, stabilitas organisasi, dan keberlanjutan bisnis. Peserta juga memperoleh pemahaman mendalam tentang pentingnya tata kelola etis, sistem pelaporan pelanggaran, dan budaya organisasi yang berbasis nilai. Kegiatan ini membuktikan bahwa pendekatan edukatif kolaboratif dapat menjadi strategi efektif dalam memperkuat integritas bisnis secara berkelanjutan.

The Effect of the BRI People's Business Credit Program (KUR) on Entrepreneurship Development and People's Economic Growth in West Java Juminawati, Sri; Elizabeth, Roosganda
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.217

Microcredit programs have emerged as powerful tools for poverty alleviation and economic growth in developing economies. This study investigates the impact of the BRI People's Business Credit Program (KUR) on entrepreneurship development and economic growth in West Java, Indonesia. Employing a mixed-methods approach, including quantitative survey data and qualitative insights from interviews and focus group discussions, the research reveals compelling findings. The quantitative analysis demonstrates a high level of participation in the BRI KUR program, with significant positive effects on entrepreneurship development indicators, such as business growth, employment generation, and income increase. Furthermore, areas with higher program participation exhibit noteworthy increases in GDP per capita and reductions in poverty rates. These results underscore the program's pivotal role in stimulating entrepreneurship and fostering economic growth at the regional level. Qualitative insights from program participants and stakeholders provide valuable context, emphasizing the program's accessibility, its impact on entrepreneurship culture, and the importance of addressing challenges for sustainable success. This research contributes to our understanding of microcredit program effectiveness, especially within the unique regional context of West Java. It offers insights for policymakers, financial institutions, and development agencies seeking to harness the potential of microcredit programs as drivers of economic transformation.

Analisis Pengaruh Orientasi Pasar, Inovasi Produk, dan Strategi Pemasaran terhadap Daya Saing UKM di Pasar Lokal: Studi pada Industri Kreatif di Bandung, Indonesia Juminawati, Sri; Harsono, Iwan; Syamsulbahri, Syamsulbahri
Jurnal Bisnis dan Manajemen West Science Vol 3 No 01 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i01.970

Penelitian ini menyelidiki pengaruh orientasi pasar, inovasi produk, dan strategi pemasaran terhadap daya saing Usaha Kecil dan Menengah (UKM) di industri kreatif Bandung, Indonesia. Analisis kuantitatif yang melibatkan 170 UKM menunjukkan hubungan positif yang signifikan antara orientasi pasar, inovasi produk, strategi pemasaran, dan daya saing UKM. Model pengukuran menunjukkan keandalan dan validitas yang kuat, didukung oleh analisis statistik yang ketat, termasuk Structural Equation Modeling-Partial Least Squares (SEM-PLS). Studi ini menekankan peran penting dari faktor-faktor ini dalam membentuk lanskap persaingan bagi UKM kreatif dan menawarkan wawasan praktis bagi bisnis, pembuat kebijakan, dan peneliti yang bertujuan untuk mendorong pertumbuhan di sektor yang dinamis ini.

Legal Regulations Pertaining to Product Safety and Quality Standards in MSMEs Business in Indonesia Khuan, Hendri; Judijanto, Loso; Juminawati, Sri
The Easta Journal Law and Human Rights Vol. 2 No. 02 (2024): The Easta Journal Law and Human Rights (ESLHR)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/eslhr.v2i02.210

This research delves into the multifaceted landscape of intellectual property protection within the Indonesian creative industries. Through qualitative analysis, interviews with 10 key informants elucidated the challenges faced by businesses, including rampant piracy, inadequacies in legal frameworks, and enforcement issues. Businesses responded with diverse legal strategies, encompassing copyright protection, trademark registration, industry collaboration, and technological solutions. Case studies provided tangible examples, showcasing the effectiveness and challenges of these strategies. Recommendations for legislative reforms, strengthened enforcement mechanisms, industry collaboration, and technological innovation are proposed. This research contributes valuable insights into the dynamic interplay between legal challenges and strategic responses in safeguarding intellectual property within the vibrant Indonesian creative industries.

THE EFFECT OF PEOPLE'S BUSINESS CREDIT ON THE PERFORMANCE OF MSMES WITH DIRECT CASH ASSISTANCE AS A MODERATION VARIABLE Jacob, Jufri; Utami, Eva Yuniarti; Rosmawati, Wati; Juminawati, Sri; Sahri, Yulian
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13592

Abstract This research is quantitative research with an exploratory approach, an approach that uses a number of previous studies as the main reference in order to obtain elements of novelty and research gaps in the research being carried out. The data used in this research is primary data that researchers obtained through online distribution to rural communities who have MSMEs with a net income of under 5 million. The questionnaire that the researchers distributed contained several statements, namely strongly agree, agree, normal/so-so, disagree and strongly disagree. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this research show that the the Community Business Credit variable can have a positive relationship and have a significant influence on MSME performance because the P-Values value is positive and is below the significance level of 0.05, namely 0.013. This is because People's Business Credit can make MSME capital stronger so that MSME stakeholders can innovate more, produce more varied products, and other things so that ultimately they can improve MSME performance. In contrast to the results of the first hypothesis, in the results of the second hypothesis, the third table of the Path Coefficient shows results that are inversely proportional if the Direct Cash Assistance variable cannot influence employee performance because the P-Values value is above the 0.05 significance level, namely 0.062. This is because the Direct Cash Assistance does not relate to business needs but rather personal needs and other things. Thus, the first hypothesis in this research can be accepted and the second hypothesis in this research cannot be accepted. Keywords: People's Business Credit, Performance Of Msmes, Direct Cash Assistance

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