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All Journal Agridevina : Berkala Ilmiah Agribisnis
Amir, Indra Tjahaja
UPN "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN BUAH PISANG BERMEREK DAN TANPA MEREK Herwina, Herdina; Nurhadi, Eko; Amir, Indra Tjahaja
Berkala Ilmiah AGRIDEVINA Vol 9, No 2 (2020): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v9i2.2458

Abstract

Consumer perspective on a product brand is important for the sustainability of products in the market, including banana. In this modern era, many people choose to buy fruit because of their high lifestyle and prestige. Therefore, it is necessary to conduct research to determine the level of consumer loyalty to the buying of branded and unbranded banana and to analyze the factors that influence the buying decision of branded and unbranded banana. The research was conducted in the Puncak Permai Surabaya modern market with 30 sample of branded banana consumer and 30 sample of unbranded banana consumer. The sampling technique uses non-probability sampling, the type of non-probability sampling used is accidental sampling. This research method uses a online questionnaire distributed via instagram and whatsapp. The data analysis used multiple linier regression analysis and consumner loyalty analysis. The results showed that there were 56,3% loyal branded banana consumers and 44% loyal unbranded banana consumers. On other side, the factors that significantly influence of banana buying decision are personal and psychological factors, while the income has a negative effect on the banana buying decision. DOI : https://doi.org/10.33005/adv.v9i2.2458
STRATEGI PENGEMBANGAN AGROWISATA EDUKASI PERTANIAN DI DESA BESUR KECAMATAN SEKARAN KABUPATEN LAMONGAN Aiman, Muhammad Yassar; Nugroho, Sigit Dwi; Amir, Indra Tjahaja
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2620

Abstract

This research aims to identify internal and external factors in the development of agricultural education agrotourism in Besur Village and analyze the strategies that have been implemented and formulate alternative strategies for agricultural education agrotourism in Besur Village. The data used in this study are primary data and secondary data. Primary data is data taken directly from the research location of the agro-tourism area for agricultural education through direct observation at the site, and interviews. 46 respondents were selected including 10 agro-tourism structuralists and 36 agro-tourism visitors. Secondary data is data obtained through agencies related to this research. The analytical method used is SWOT analysis. Based on the results of the study, it was concluded that the dominant strength factor was cheap ticket prices. The dominant weakness factor is post-harvest processing that is less than optimal. The dominant opportunity factor is agro-tourism as a place for learning outside the classroom so that it is not saturated in the classroom. The dominant threat factor is the change of seasons which reduces the aesthetic elements of the tourist attraction. The strategy that must be carried out is aggressive (Growth oriented strategy). Strategies that need to be optimized include, maximizing tourism with the concept of rural nature and education, utilizing low ticket prices as alternative tourism, optimizing tourism services with local institutions and communities, utilizing information technology to promote educational tourism as a place to learn outside the classroom. DOI : https://doi.org/10.33005/adv.v10i1.2620
DAMPAK KEBIJAKAN BIODIESEL 20 TERHADAP DAYA SAING EKSPOR MINYAK SAWIT MURNI (CPO) INDONESIA Pangaribowo, Winantu; Amir, Indra Tjahaja; Sudiyarto, Sudiyarto
Agridevina : Berkala Ilmiah Agribisnis Vol 10, No 2 (2021): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i2.2909

Abstract

Oil palm is the flagship commodity in Indonesia, the commodity is the biggest foreign exchange contributor for the non-oil sector. This makes Indonesia the world's leading producer and exporter. However, over time there has been a decline in the number of exports of crude palm oil (CPO) Indonesia which caused the government to issue a mandatory biodiesel 20 (B20) policy. The objectives of the study are: 1) identifying the production, price, and export of crude palm oil (CPO) and Indonesian biodiesel, 2) Analyzing the impact of Biodiesel 20 (B20) policy on biodiesel production in Indonesia, 3) Analyzing the competitiveness of Indonesian crude palm oil products (CPO). The methods used are Mann-Whitney U test, Relative Trade Advantage (RTA), Trade Specialisation Index (TSI), and Export Product Dynamics (EPD). The results showed that: 1) an increase in CPO and Biodiesel production; domestic CPO prices and biodiesel prices; and biodiesel exports. Meanwhile, there is a decline in world CPO prices and Indonesian CPO exports. 2) B20 policy affects to CPO production, biodiesel production and biodiesel export. However, no impact on Indonesia's CPO exports. 3) Indonesia still has an advantage in CPO trading in terms of comparative and competitive advantages in DOI : https://doi.org/10.33005/adv.v10i2.2909
Co-Authors Aiman, Muhammad Yassar Herwina, Herdina Nugroho, Sigit Dwi Nurhadi, Eko Pangaribowo, Winantu Sudiyarto, Sudiyarto