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All Journal Journal Research of Social Science, Economics, and Management KBJPM- Kayuh Baimbai Jurnal pengabdian masyarakat
Nur, Muhammad Ikhsan
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Environmental Science Public Health Social Sciences

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Proposed Social-Media Marketing Strategy to Improve Customer Engagement on Instagram (Case Study: The Hidden Heaven) Nur, Muhammad Ikhsan; Garnida , Nita
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.956

Abstract

The growing consumer demand for specialty coffee and the rise of home-brewing culture in Indonesia have created new market opportunities for coffee roasteries in the B2C market. However, The Hidden Heaven, a roastery based in Surakarta, remains highly dependent on B2B clients, exposing the business to sales instability. To seize these emerging opportunities, The Hidden Heaven needs to strengthen its efforts in the B2C market to attract and retain individual consumers. Specifically, this research addresses a strategic gap in the company’s use of Instagram for customer engagement. The objective is to develop a targeted social media marketing strategy that enhances customer engagement. Using a mixed-method approach, the study combines qualitative interviews with the company’s management and quantitative survey data from 354 Instagram-active consumers aged 18–35. Data were analyzed using SEM-PLS to test the effects of social media influencers (SMI), user-generated content (UGC), and carousel post formats on customer engagement. The results show that only content in the carousel post format has a significant impact. This study contributes to digital marketing practices by developing an evidence-based Instagram strategy tailored for the specialty coffee industry.
P Pembuatan dan Pemasangan Papan Penanda Batas Wilayah Pada Kegiatan KKN Di Desa Tambak Sirang Baru : Design and Installation of Village Boundary Signage through Community Service Program in Tambak Sirang Baru Village Jainudin, Jainudin; Ansari , Hafiz; Faiyin, Dwi Irfan; Jumiati, Jumiati; Anggraini, Septia; Nur, Muhammad Ikhsan; Masruroh, Silfiana Ila; Syaikhani, Ahmad
Kayuh Baimbai: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2025): Januari : Kayuh Baimbai : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) Universitas Nahdlatul Ulama Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69959/kbjpm.v2i1.147

Abstract

Tambak Sirang Baru Village is an area with vast agricultural potential and an active social environment. However, the village faces challenges related to spatial identity due to the absence of boundary signage for administrative areas and neighborhood units (RT). This lack of informational infrastructure makes it difficult for residents and visitors to recognize administrative boundaries and hinders the effectiveness of area-based public services. Through the Community Service Program (KKN), university students collaborated with the local community to design and install boundary signage. The program was conducted over one month using a participatory approach consisting of five stages: initial observation, program planning, signage production, installation, and evaluation. KKN students worked closely with village officials and residents at every stage, from site surveys and signage design to material procurement, installation, and impact evaluation. A total of 12 signs were successfully installed at strategic village locations. The main material used was ulin wood, painted in green, blue, and black. Evaluation results showed that the signage functioned effectively, was easy to read, and strengthened the village’s spatial identity. Village officials and residents responded positively to the presence of the signage, noting its contribution to aesthetics and improved spatial orientation.
Co-Authors Ansari , Hafiz Faiyin, Dwi Irfan Garnida , Nita Jainudin Jainudin, Jainudin Jumiati Jumiati Masruroh, Silfiana Ila Septia Anggraini, Septia Syaikhani, Ahmad