Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PRODUK DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG PRODUK EYELINER MEREK MAYBELLINE DI KOTA PEKANBARU Rana, Koswita; Sri, Restuti; Marhadi, Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 6, No 1 (2019): (Januari - Juni 2019)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to examine the effect of product quality and advertisingattractiveness on repurchasing interest through purchasing decisions as anintervening variable in Maybeline brand Eyeliner products in Pekanbaru City Thepopulation in this study were all customers of the Maybelline brand Eyelinerproducts in Pekanbaru and unknown in number. The sample selection usesaccidental sampling. The sample used in this study amounted to 120. The types ofdata used were primary and secondary data, while the data collection techniquesused questionnaires and library studies. Data analysis using path analysis. Theresults showed that the quality of products and the attractiveness of advertisingpartially had a significant effect on purchasing decisions, the decision had asignificant effect on repurchase interest. Product quality and ad attractivenesshave a significant effect on repurchasing interest through purchasing decisions.Keywords : product quality, ad appeal, purchasing decision, repurchase interest

ANALISIS KEPUASAN MAHASISWA PADA SEKOLAH TINGGI ILMU KESEHATAN PAYUNG NEGERI PEKANBARU Engraini, Prahmadya; Sri, Restuti; Henni, Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims to identify the level of student satisfaction on STIKES Payung Negeri Pekanbaru. The population is the student STIKES Payung Negeri Pekanbaru. Primary data was collected by questionnaire as an instrument to prove the result of research, to analyze the data used the importance performance analysis (IPA) method with the help of SPSS. The number of samples used as the object of research was 135 student using the purposive sampling method. The results of the study show that the student expectations bigger than reality obtained directly, This is caused by the ability of the campus that does not meet all student requests. However his hopes have not been fulfilled students feel satisfied with services that have been provided by STIKES Payung Negeri Pekanbaru.Keywords: Satisfaction, Students, STIKES Payung Negeri Pekanbaru

PENGARUH ORIENTASI FASHION, MONEY ATTITUDE, DAN SELFESTEEM TERHADAP PEMBELIAN KOMPULSIF DAN GAYA HIDUP HEDONIS PRODUK SNEAKERS NIKE PADA MAHASISWA FAKULTAS EKONOMI & BISNIS UNIVERSITAS RIAU Firman, Prabowo; Sri, Restuti; Rendra, Wasnury
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Every human being lives by their own views and ideologies.Their demonstrate what they believe by their attitudes and lifestyle that they adopt. One of the more developed ideologies of society is Hedonism.For large communities, Hedonism is defined as extravagant, squandering, and just thinking about earthly happiness which leads to negative behavior. One form of negative behavior from hedonism is Compulsive Buying. Compulsive Buying is an act of persons in the purchasing of goods not on account of their need, but for gratification of their overindulgence, chronic and repeated desires with weak control as a form of negative feelings or to alleviate negative feelings, with adverse consequences. This study aims to identify the profound effects of factors which affecting compulsive buying behavior and hedonism of Sneakers Nike user on the Student of Faculty Economics & Business of Riau University. The primary data was collected with structured questionnaires and interviews as instruments in verifying research results. The research was using 116 students as responders with Non-Probability Sampling techniques. The method used was Explanatory Research with data analysis, classical assumptions, hypothetical test and Path Analysis as lines of data testing and aided by 23rd version of SPSS application in data processing. The result of this study indicate that the variable of Fashion Orientation and Self Esteem affect to Compulsive Buying and Hedonism, both directly and indirectly. And only the variable of Money Attitude has negative influence on Compulsive Buying and Hedonism, both directly and indirectly.Keywords : Fashion Orientation, Money Attitude, Self Esteem, Compulsive Buying Behavior, Hedonism.

ANALISIS PROSES PENGAMBILAN KEPUTUSAN KONSUMEN ONLINE PADA SITUS BUKALAPAK DI KOTA PEKANBARU Zulmi, Irawan; Sri, Restuti; Aida, Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims at finding out the analysis process of decision making of online consumer on Bukalapak site in Pekanbaru.The population of this research is the site of Bukalapak in Pekanbaru. The data collection was done by using a questionnaire with Non probability Sampling technique and the sample of the research is consisted of 165 people .The analysis of this study uses path analysis by the program of SPSS 20.The results show that: 1) Perceived Benefit Of Search affects theElectronic Word Of Mouthin the process of online decision making significantly on the site BukalaPak in Pekanbaru; 2) Perceived Benefit Of Search does not affect the Overall Deal Evaluationof the online decision-making process on BukalaPak website in Pekanbaru; 3) Perceived Benefit Of Search has significant effect on Overall Deal Evaluationthrough Electronic Word Of Mouth in the process of online decision making on BukalaPak site in Pekanbaru; 4) Overall Deal Evaluation has significant effecton Buying decision in the process of online decision making on BukalaPak site in Pekanbaru.Keywords: Perceived Benefit of Search, Electronic Word of Mouth, Overall Deal Evaluation, Buying Decision

PENGARUH ORIENTASI FASHION, MONEY ATTITUDE, DAN SELFESTEEM TERHADAP PEMBELIAN KOMPULSIF DAN GAYA HIDUP HEDONIS PRODUK SNEAKERS NIKE PADA MAHASISWA FAKULTAS EKONOMI & BISNIS UNIVERSITAS RIAU Firman, Prabowo; Sri, Restuti; Rendra, Wasnury
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Every human being lives by their own views and ideologies.Their demonstrate what they believe by their attitudes and lifestyle that they adopt. One of the more developed ideologies of society is Hedonism.For large communities, Hedonism is defined as extravagant, squandering, and just thinking about earthly happiness which leads to negative behavior. One form of negative behavior from hedonism is Compulsive Buying. Compulsive Buying is an act of persons in the purchasing of goods not on account of their need, but for gratification of their overindulgence, chronic and repeated desires with weak control as a form of negative feelings or to alleviate negative feelings, with adverse consequences. This study aims to identify the profound effects of factors which affecting compulsive buying behavior and hedonism of Sneakers Nike user on the Student of Faculty Economics & Business of Riau University. The primary data was collected with structured questionnaires and interviews as instruments in verifying research results. The research was using 116 students as responders with Non-Probability Sampling techniques. The method used was Explanatory Research with data analysis, classical assumptions, hypothetical test and Path Analysis as lines of data testing and aided by 23rd version of SPSS application in data processing. The result of this study indicate that the variable of Fashion Orientation and Self Esteem affect to Compulsive Buying and Hedonism, both directly and indirectly. And only the variable of Money Attitude has negative influence on Compulsive Buying and Hedonism, both directly and indirectly.Keywords : Fashion Orientation, Money Attitude, Self Esteem, Compulsive Buying Behavior, Hedonism.

PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI WARKOP PINGGIRAN 45PEKANBARU Syalisah, Ulfa; Sri, Restuti; Taufiqurrahman, Taufiqurrahman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study was to find out the effect of the influence of store atmosphere and service quality on customer satisfaction and loyalty at Warkop Pinggiran 45 Pekanbaru. This study uses a quantitative approach. The sample in this study were 140 people who had visited Warkop Pinggiran 45 Pekanbaru more than 2 times and were aged 17 years and over. Sampling using nonprobability sampling method and purposive sampling technique. The research instrument used a questionnaire and analyzed using path analysis through SPSS. The results showed that, Store Atmosphere, Service Quality has a significant impact on customer satisfaction and customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Store atmosphere and service quality has a significant effect on customer loyalty with customer satisfaction as an intervening variable.Keywords: Store Atmosphere, Service Quality, Customer Satisfaction and Customer Loyalty

ANALISIS PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI MANFAAT, PERSEPSI RISIKO, DAN KEPUASAN KONSUMEN TERHADAP TRANSAKSI PEMBAYARAN SISTEMGO-PAY DAN CASH PADA GO-RIDE (STUDI PADA MAHASISWA UNIVERSITAS RIAU) Syaripah, Juliyanti; Sri, Restuti; Rendra, Wasnury
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Along with the development of the era, the needs of the community are increasing, one of which is the need for public transportation which is now a major need for the community. The competitiveness of the public transportation industry is growing with the existence of digital technology which is continuously being refined according to the needs of society. So that the creation of one of the online transportation, Go-ride by the Go-Jek company, which aims to make it easier for people to meet their needs for transportation, not only that, along with the development of the era, people also want convenience not only in the aspect of transportation but they also want convenience when transacting. , Go-Jek also offers convenience of transactions via electronic wallets, namely Go-pay, electronic wallets have been seen as a facility that provides convenience and benefits in transactions. However, many people view this technology as having risks, when it comes to payments. Even though it contains risks according to some people, many customers still trust and continue to use it, especially among students.Therefore, this study aims to determine how much the comparison of perceived ease of use, perceived usefulness, perceived risk and customer satisfaction of electronic wallets (Go-pay) and cash among students of the University of Riau in transactions when using Go-ride online transportation.The results of this study indicate that perceptions of ease of use, perceived usefulness, and perceived of risk towards the Go-pay system payment transactions are greater than cash payment transactions. Even though the risk perception of Gopay payment transactions is greater than cash payment transactions, the level of student satisfaction when using Go-pay payment transactions is greater than cash payment transactions.Keywords: Perceived of Ease of Use, Perceived Usefulness, Perceived of Risk, Consumer Satisfaction, Electronic Payment.

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