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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Management of Zakat and Waqf Journal (MAZAWA))
Purnamasari, Widya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Harga, Promosi Dan Saluran Distribusi Semen Gresik Terhadap Minat Beli Konsumen (Studi Kasus di Distributor PT Abadi Putera Wirajaya) Purnamasari, Widya; Rohmatiah, Ahadiati; Indartini, Mintarti
JURNAL EKOMAKS : Jurnal Manajemen, Ekonomi Kreatif dan Bisnis Vol 10, No 1 (2021): JURNAL EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v10i1.87

Abstract

Abstract— The existence of PT Abadi Putera Wirajaya Karesidenan Madiun as a distributor must be used as the spearhead of the marketing of Semen Gresik products by increasing consumer buying interest. This study aims to determine the partially and simultaneously influence of price, promotion and distribution channels on consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun and the variables that have a dominant influence on consumer buying interest in this products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun. The population in this study were all distributor channels in PT Abadi Putera Wirajaya Karesidenan Madiun in 2020, totaling 137 distributors. The sample in this study was 102 distributors whose size was determined by the Slovin formula. Sampling using random sampling technique. The research instrument used a questionnaire. The data analysis technique used validity and reliability test, classical assumption test,  coefficient of determination analysis and hypothesis testing using t test, F test and standardized coefficients test. The results of the study are: 1) Price, promotion and distribution channels variables partially influences consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun, 2) Price, promotion and distribution channels variables simultaneously influences consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun, 3) Promotion is a variable that has a dominant influence on consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun. Keywords—: Price; Promotion; Distribution Channels; Buying Interes.
Optimalisasi Peluang Media Digital: Strategi Meningkatkan Fundraising Zakat di Lembaga Taman Zakat Indonesia Harfiah Ningrum, Ghosyi; Dwi Firnanda, Reza; Purnamasari, Widya; Huda, Bakhrul
Management of Zakat and Waqf Journal (MAZAWA) Vol. 3 No. 1 (2021): Management of Zakat and Waqf Journal (MAZAWA)
Publisher : Universitas Islam Negeri Sunan Ampel Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/mzw.2021.3.1.45-62

Abstract

Indonesia as a country with a majority Muslim population, daily life cannot be separated from the influence of Islam. One of the teachings of Islam that contains the meaning of the balance of the hereafter is zakat. Zakat is also one of the drivers of the Indonesian economy. Outlook Zakat 2017, states that every year the national zakat collection reaches 30.55%. However, the collection in the field only reached 5 trillion. This illustrates the high enthusiasm of the government and society in raising funds, but the efforts made are less than optimal. Coupled with increasingly modern technology, it will be able to support activities to be more effective and efficient, especially in collecting zakat funds. Using descriptive qualitative methods, researchers want to examine more deeply related to (1) the pattern used in the use of digital media, then identify (2) the opportunities and risks that arise from the use of digital media, so that it can be seen (3) the digital fundraising management strategy formulated in order to achieve the optimal level by LAZ Taman Zakat Indonesia. Primary data in the form of information obtained from primary sources through moderate participation observation activities and unstructured interview techniques. Meanwhile, secondary data is in the form of planning documents and activity reports obtained through documentation activities. With data analysis techniques of data reduction, data presentation, and drawing conclusions. As a result, the pattern of using digital media by LAZ Taman Zakat Indonesia in the activities of collecting zakat funds has been systematically designed. Coupled with the identification process of the opportunities and risks of using digital media. So that it has described the digital fundraising management strategy of zakat by LAZ Taman Zakat Indonesia to reach the optimal level.
Pengaruh Fasilitas Dan Kepuasan Kerja Terhadap Kinerja Pegawai Puskesmas Rambang Kapak Tengah (RKT) Prabumulih Hesinto, Sebri; Ramayani, Rika Fitri; Purnamasari, Widya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 4 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i4.2285

Abstract

The identification results show a phenomenon at the Rambang Kapak Tengah Health Center in Prabumulih City because it only has a few rooms with facilities such as AC in the pharmacy room and the management room. This problem makes employees uncomfortable in working and decreases job satisfaction. The results of this study partially (t-test) Facilities (X1) have a positive and significant effect on Performance (Y), and Job Satisfaction (X2) has a positive and significant effect on Performance (Y). While simultaneously (F test) Facilities (X1) and Job Satisfaction (X2) have a positive and significant effect on Performance (Y), the correlation between Facilities and Employee Performance is strong, positive (unidirectional). In contrast, the correlation between Job Satisfaction and Employee Performance is negative (not unidirectional). The coefficient of determination (R2) shows that Employee Performance is influenced by Facilities and Job Satisfaction followed by Employees. The rest is influenced by other variables, such as leadership, compensation, motivation, and other variables, on employee performance.Kata Kunci : Fasilitas, Kepuasan kerja, Kinerja Pegawai
Co-Authors Bakhrul Huda, Bakhrul Dwi Firnanda, Reza Harfiah Ningrum, Ghosyi Hesinto, Sebri Indartini, Mintarti Ramayani, Rika Fitri Rohmatiah, Ahadiati