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All Journal PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Tibuana : Journal of Applied Industrial Engineering Jurnal Abdimas Peradaban
Syamsiah, Yuliatin Ali
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Industrial & Manufacturing Engineering Social Sciences

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Optimalisasi Penggunaan Media Sosial sebagai Sarana Promosi Online Store pada Pelaku UMKM di Kota X Donoriyanto, Dwi Sukma; Indiyanto, Rus; Juliardi A. R., Naniek Ratni; Syamsiah, Yuliatin Ali
Jurnal Abdimas Peradaban Vol. 4 No. 1 (2023): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/vw5kdw78

Abstract

Pemerintah mendorong pemanfaatan teknologi digital untuk mendorong efisiensi UMKM dan meningkatkan promosi produk melalui media online. Namun, belum semua produk UMKM dikenal masyarakat luas karena belum menguasai penggunaan media sosial sebagai sarana pemasaran. Diharapkan dengan memanfaatkan media sosial secara efektif, para pelaku UMKM akan maju menuju lingkungan digital yang lebih baik. Tujuan dari penelitian ini adalah untuk mengoptimalkan penggunaan media sosial sebagai salah satu cara promosi toko online bagi UMKM di Kota X. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode deskriptif. Temuan studi menunjukkan keuntungan menggunakan media sosial untuk promosi, termasuk kemudahan menjalin koneksi, menyatukan orang-orang dengan minat yang sama, bertukar informasi secara real time, menjangkau pasar sasaran, dan meningkatkan sirkulasi informasi. Selain itu, ada kendala yang harus diatasi, seperti pengetahuan yang terbatas, anggaran yang terbatas, persaingan yang ketat, dan kesulitan dalam menyampaikan konten yang menarik. Oleh karena itu, penulis penelitian ini merekomendasikan untuk mengoptimalkan penggunaan media sosial sebagai sarana promosi UMKM dengan menjaga konsistensi, fokus pada satu media, memberikan sentuhan personal pada setiap konten media sosial, selalu berinteraksi langsung dengan pelanggan, menggunakan influencer marketing, dan memanfaatkan fitur media sosial inovatif.
Government Policy Analysis to Develop the Krian-Manyar-Gresik Toll in order to Reduce Traffic Jam using A Dynamic System Approach sukma, dwi; Nugraha, Isna; Rahmawati, Nur; Syamsiah, Yuliatin Ali; Alfani, Ahmad Mujaddid
PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Vol. 6 No. 1 (2022): Juni
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/prozima.v6i1.1570

Abstract

Infrastructure development in an area, including the construction of toll roads, is aimed at developing a region and increasing the economy of the region. The construction of the toll road which is connected from Krian-Manyar-Gresik is carried out to facilitate traffic connecting the two cities. Traffic jams often occur at the link between the two cities. Congestion that occurs is usually caused by an increase in the volume of vehicles. Therefore, the construction of a toll road connecting the two cities is the best alternative. This research aimed to know government policies effectiveness in the construction of this toll road. The method used in this research is to use a dynamic system approach. From the results of the traffic simulation model design, it is found that the construction of toll roads is considered very influential and can be a way out of congestion problems. This is due to a decrease in the degree of saturation of congestion and although there is an increase from year to year, it is only slightly and not too significant. So the researchers suggest to continue the planned toll road construction project.
Implementation Of Business Strategies With SWOT For Food Traders At Bungkul Park, Surabaya Syamsiah, Yuliatin Ali; Naniek Ratni Juliardi A.R.
Tibuana Vol 5 No 2 (2022): TIbuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.5.2.5526.93-98

Abstract

Small and medium Enterprises (SMEs) are a group of one of the largest economic actors in the Indonesian economy and have proven to be a safeguard for the national economy in times of crisis and also create sizable job opportunities for domestic workers, thus greatly assisting efforts to reduce unemployment caused by difficulties looking for jobs. This research is classified into qualitative research. Respondents were taken using purposive sampling technique. The method used is analysis using SWOT (Strengths, Weaknesses, Opportunities, and Threats). The results of research with SWOT analysis show that in managing finances, they still use traditional records, in products they still use recipes for the taste and quality of food and beverages, in promotions they are passive in waiting for consumers, strategic locations and neatly arranged.
Co-Authors Alfani, Ahmad Mujaddid Dwi Sukma Donoriyanto Juliardi A. R., Naniek Ratni Naniek Ratni Juliardi A.R. Nugraha, Isna Nur Rahmawati Sukma, Dwi