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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Eka Dewi Setia Tarigan
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Green Buying Behavior Using Theory of TPB in Online Shop in Medan City Eka Dewi Setia Tarigan; Yuni Syah Putri; Hesti Sabrina
International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i3.223

Abstract

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.
PENGARUH KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP (STUDI KASUS KELURAHAN CINTA DAMAI MEDAN HELVETIA) Eka Dewi Setia Tarigan; Eka Putra
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.418

Abstract

This research heads for (1) knowing the influences of the packaging to the consumerbuying decision (2) to know influence of the pricing to the consumer buyingdecision. (3) to know influences of the packaging and price to the consumer buyingdecision. The study was conducted to 2400 respendents representing the buyerpopulation mi Sedaap in Kelurahan Cinta Damai Of Medan. Simultantly thisresearch head for knowing the influences of packaging and price to the buyerdecisions.Keywords:Packaging, price and consumer buying decision
Upaya Pemanfaatan Media Sosial Dalam Pengembangan Usaha Gorden Melalui Penerapan Digital Marketing Eka Dewi Setia Tarigan; Linda Lores; Hotbin Hasugian
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 12 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70570/jpkmmc.v3i12.1494

Abstract

Pemanfaatan teknologi informasi sudah merambah ke bidang digital marketing bagi para pelaku usaha. Salah satu alat digital marketing adalah media sosial. Media sosial inilah yang dapat membantu bagi para pelaku usaha dalam melakukan promosi dan penjualan produk, salah satunya adalah pelaku UMKM. Sebagian penduduk yang merasakan bahwa teknologi berdampak pada ketergantungan, terutama penggunaan internet. Pemanfaatan internet sebagai sarana teknologi informasi untuk menjalankan kegiatan usaha pelaku UMKM. Tujuan dari pengabdian masyarakat ini adalah mensosialisasikan penerapan digital marketing dalam mendukung pemasaran produk bagi para pelaku UMKM di Kecamatan Medan Amplas, Medan Sumatera Utara . Metode yang digunakan pada pengabdian ini menggunakan metode ceramah dan pendampingan melakukan pendampingan pelatihan digital marketing kepada UMKM di Usaha Faisal Jaya Gorden. Hasil dari pelaksanaan kegiatan ini bahwa pendampingan telah memberikan dampak positif untuk masyarakat dan pelaku UMKM Usaha Faisal Jaya Gorden berupa meningkatkan penjualan, meningkatkan kesadaran merk, memperkuat keterampilan, dan meningkatkan kualitas produk. Dalam pelatihan ini, peran pendamping sangat penting dalam memberikan dukungan, bimbingan, dan motivasi bagi masyarakat Usaha Faisal Jaya Gorden. Dengan adanya pengabdian kepada masyarakat ini masyarakat Usaha Faisal Jaya Gorden bisa menambah pengetahuan tentang penggunaan media sosial sebagai sarana memperkenalkan produk UMKM yang efektif.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA Sri Sarah br G.Manik; Alfifto; Amrin Mulia Utama Nst; Eka Dewi Setia Tarigan; Irwansyah Putra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.923

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (eWOM) and Brand Trust on Purchase Intention for Aqua products following the emergence of a boycott issue. A boycott brand can influence consumer perceptions and purchasing decisions; Therefore, it is important to examine the role of electronic communication and brand trust in shaping consumer purchasing intentions. This research adopts a quantitative approach, with data collected through questionnaires and analyzed using multiple linear regression tests. The results show that, partially, eWOM has a positive and significant influence on the purchase intention of Aqua products. Similarly, Brand Trust is also proven to have a positive and significant partial effect. Simultaneously, both independent variables significantly and positively affect purchase intention after the boycott issue. These findings indicate that effective digital communication strategies and efforts to build and maintain brand trust are key to sustaining consumer loyalty, especially in the face of reputation crises.
Co-Authors Alfifto Amrin Mulia Utama Nst Eka Putra Hesti Sabrina Hotbin Hasugian Irwansyah Putra Linda Lores Sri Sarah br G.Manik Yuni Syah Putri