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All Journal Quantitative Economics and Management Studies Abdimisi Journal of Agriculture and Applied Biology ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Agriculture and Applied Biology ( JAAB) Jurnal Ilmiah Manajemen dan Kewirausahaan Journal of Advanced Health Informatics Research Journal Of Health Innovation And Community Services Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Manajemen Bisnis Digital Terkini Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan
Purwatiningsih
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis Digital Terkini

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Pengaruh Kualitas Pelayanan, Cita Rasa, dan Harga terhadap Kepuasan Konsumen pada Restoran HokBen Atrium Alifah Dikha Arianto; Purwatiningsih
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.821

Abstract

HokBen, previously known as Hoka Hoka Bento, is a fast-food restaurant offering Japanese-style menus and has successfully built a strong brand in Indonesia since 1985. This study aims to analyze and explain the influence of service quality, taste, and price on customer satisfaction at the HokBen Atrium restaurant. This research uses a descriptive quantitative approach with purposive sampling technique, involving 100 respondents who are customers visiting and purchasing products at the HokBen Atrium restaurant. Data were collected using scale range analysis and path analysis, conducted with the help of Microsoft Excel and SPSS version 23. The results of the study indicate that service quality, taste, and price have a significant simultaneous impact on customer satisfaction. The coefficient of determination shows that these three variables account for 78.0% of the influence on customer satisfaction at the HokBen Atrium restaurant. The most dominant factor influencing customer satisfaction is taste, with the highest t-value of 5.279. This suggests that taste is the most important factor affecting customer satisfaction at the HokBen Atrium restaurant. This study provides valuable insights for the management of HokBen to further improve service quality, taste, and price adjustments to maintain and increase customer satisfaction levels.
Co-Authors Alifah Dikha Arianto Apriliyani, Ita Dwi Indarti Elmira Siska Eneng Iviq Hairo Rahayu Hadi Jayusman Ikhwatul Sahra Intan Novindriyani Iwan Margie, Lyandra Aisyah Pribadi, Gilang Ria Suci Nurhalizah Sari, Silvia Ujang Syaifudin Sumadi