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All Journal Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Saridi, Sarmoko
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Economics, Econometrics & Finance Education Other

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SOSIALISASI KEPADA PERANGKAT DESA: STRATEGI AWAL MEMBANGUN KERANGKA PARTISIPASI MASYARAKAT UNTUK WISATA RESILIEN DI DESA SUGIHEN TANAH KARO Furqan, Furqan; Harefa, Mega Hernawati; Saridi, Sarmoko; Nasution, Rahmad Kurnia Abdik; Sinaga, Tuan Bobby Harsono
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 3 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i3.225

Abstract

This community service program aimed to strengthen the institutional capacity of the Sugihen Village apparatus in Juhar District, Karo Regency, by developing a participatory framework for resilient tourism. The program applied a participatory capacity building approach using the Participatory Learning and Action (PLA) method, which involved all village officials in socialization, group discussions, and the formulation of an initial action plan. Through workshops and interactive sessions, participants gained a deeper understanding of Community-Based Tourism (CBT) and the importance of collaborative and sustainable governance in tourism development. The results indicate an increased awareness and understanding among village officials regarding their strategic role as local leaders in tourism resilience. Furthermore, the activity successfully built institutional commitment and produced a preliminary participatory framework to guide broader community involvement. Nonetheless, certain limitations were identified, particularly in technical skills such as digital marketing and destination management, requiring follow-up training and mentoring. Overall, this program demonstrates that the success of resilient tourism development must begin with the empowerment of local actors through continuous and collaborative social learning. Sugihen Village holds strong potential to become a best practice model for community-based tourism development in the Karo region.
DAMPAK KUALITAS PELAYANAN, KOMUNIKASI PEMASARAN DIGITAL DAN E-WOM PADA PERILAKU BELI JASA WISATA Wakhidah, Esti Nur; Kespandiar, Tengku; Nurlina, Nurlina; Saridi, Sarmoko; Butarbutar, Dicky Jhon Anderson
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/zzqxsj24

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, e-wom, komunikasi pemasaran digital pada perilaku beli jasa wisata pada destinasi Candi Prambanan. Penelitian menggunakan pendekatan kuantitatif melalui survei dengan kuesioner daring. Sampel sebanyak 250 responden dipilih menggunakan teknik purposive sampling, yaitu wisatawan yang pernah berkunjung ke Candi Prambanan dan mengakses informasi destinasi melalui media digital. Analisis data dilakukan dengan bantuan software IBM SPSS 26, meliputi uji validitas, reliabilitas, asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan, e-wom, komunikasi pemasaran digital berpengaruh positif dan signifikan terhadap perilaku beli jasa wisata pada destinasi Candi Prambanan. Nilai koefisien determinasi (R²) sebesar 0,663 menunjukkan bahwa model mampu menjelaskan 66,3% variasi perilaku beli jasa wisata pada destinasi Candi Prambanan. Temuan ini menegaskan pentingnya penguatan strategi pemasaran digital yang konsisten, membangun kualitas pelayanan yang baik, serta pengelolaan e-WOM positif untuk meningkatkan kepercayaan wisatawan sehingga mendorong keberlanjutan pariwisata di Candi Prambanan.
Co-Authors Butarbutar, Dicky Jhon Anderson Furqan Furqan, Furqan Kespandiar, Tengku Mega Hernawati Harefa Nasution, Rahmad Kurnia Abdik Nurlina Nurlina Sinaga, Tuan Bobby Harsono Wakhidah, Esti Nur