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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Arastirma Konsumen & Konsumsi: Jurnal Manajemen (KKJM)
Madeleine, Madeleine
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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The Effect of Brand Trust and Ease Of Use Shopee Application on Consumer Purchasing Decisions in Palembang City Oktavia, Diana; Nataliani, Nataliani; Madeleine, Madeleine
Jurnal Arastirma Vol. 4 No. 2 (2024): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v4i2.37033

Abstract

Purpose: The purpose of this study was to determine the effect of Brand Trust on consumer purchasing decisions in the Shopee application; To determine the effect of Ease of Use on consumer purchasing decisions in the Shopee application. Methods: This study uses a quantitative research approach using a causality / cause-and-effect research methodology to find evidence whether there is a cause-and-effect relationship between the independent and dependent variables. The population in this study were consumers who had made purchases at E-Commerce Shopee. The sample size used reached 100 respondents. The sampling technique uses a non-probability method with a purposive sampling approach with the following criteria: Having the Shopee application; Respondents with a minimum age of 17 years; Respondents have made purchases in the shopee application at least 2 times. Findings: The results in the study prove that Brand Trust and Ease Of Use have a positive and significant influence on consumer purchasing decisions in the Shopee application. Implication: The implication of the results of this study is the importance of building brand trust and making it easier to use the product (Application) to increase purchasing decisions.  
PENGARUH BRAND IMAGE, BRAND TRUST DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW Madeleine, Madeleine
Konsumen & Konsumsi : Jurnal Manajemen Vol. 4 No. 1 (2025): Konsumen & Konsumsi: Jurnal Manajemen
Publisher : Program Studi Manajemen, Fakultas Bisnis & Akuntansi, Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/kkjm.v4i1.1370

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh brand image, brand trust dan promosi terhadap keputusan pembelian produk skincare MS GLOW. Jenis data yang digunakan pada penelitian ini adalah data primer dan data sekunder. Sampel dalam penelitian ini berjumlah 100 responden yang telah memenuhi kriteria dengan menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, analisis regresi linear berganda, uji hipotesis yang terdiri dari uji t, koefisien determinasi dan uji f. Hasil dalam penelitian menunjukkan bahwa brand image, brand trust dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO PADA MASYARAKAT KOTA PALEMBANG Madeleine, Madeleine; Oktavia, Diana
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5015

Abstract

Abstract : This research aims to prove the influence of product quality and price perception on purchasing decisions for Lemonilo noodles among the people of Palembang City. The variables used in this research are product quality, price perception and purchasing decisions. The type of data used in this research is primary data. The population in this study were all consumers who had purchased Lemonilo Noodles from the Palembang City Community and the sample in this study was 100 respondents who had met the criteria using a purposive sampling technique. The research method used in this research is quantitative. The data analysis technique used is multiple linear regression analysis. The results of the research show that product quality and price perception have a positive and significant effect on purchasing decisions.Kata kunci: Product Quality, Price Perception and Purchasing Decisions
Co-Authors Nataliani, Nataliani Oktavia, Diana