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All Journal International Journal of Applied Business and International Management
Binti Al-Rifae, Ramizah Fatimah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : International Journal of Applied Business and International Management

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Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Jian, Oh Zi; Utama, A.A. Gde Satia; Binti Wan Musa, Wan Nurin Afrina; Bin Hasly, Wafiq; Binti Al-Rifae, Ramizah Fatimah; Binti Mohamad Hussa, Nur Syawaltul Aisyah; Andriawan, Nofel
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia Andriawan, Nofel Bin Hasly, Wafiq Binti Mohamad Hussa, Nur Syawaltul Aisyah Binti Wan Musa, Wan Nurin Afrina Jian, Oh Zi