International Journal of Applied Business and International Management
Vol 6, No 2 (2021): August 2021

Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia

Jian, Oh Zi (Unknown)
Utama, A.A. Gde Satia (Unknown)
Binti Wan Musa, Wan Nurin Afrina (Unknown)
Bin Hasly, Wafiq (Unknown)
Binti Al-Rifae, Ramizah Fatimah (Unknown)
Binti Mohamad Hussa, Nur Syawaltul Aisyah (Unknown)
Andriawan, Nofel (Unknown)

Article Info

Publish Date
20 Aug 2021

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.

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Journal Info
International Journal of Applied Business and International Management
Website

Abbrev

IJABIM

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal ...