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All Journal Jurnal Manajerial Bisnis Net : Jurnal Ekonomi dan Bisnis
Laij, Fransisca
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Model E-WoM dan Perceived Value Dalam Meningkatkan E-Repurchase Intention Dengan Mediasi E-Trust Hartanto, Prasetyo; Laij, Fransisca
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7549

Abstract

Background – The Covid-19 pandemic and social restrictions have spurred the growth of e-commerce in Indonesia, impacting consumer behavior and the industry, as evidenced by Shopee's success in sustaining online repurchase intentions. Aim – The purpose of this study is to analyze the relationship between various factors E-Wom, Perceived Value, and E-Repurchase Intention mediated by the E-Trust variable. Design/ Methodology/ Approach – The type of this research is descriptive verificative, and the method used is an explanatory survey with random sampling technique, involving a sample size of 174 Shopee app users. The data analysis technique employed is path analysis, utilizing IBM SPSS software version 26.0. Findings – The statistical analysis results revealed a positive and significant influence of the variables e-wom and perceived value on e-repurchase intention through the mediation of the e-trust variable, both partially and simultaneously. Conclusion - E-trust is responsible for the purchase of E-repurchase intentions. Research Implication – This study aims to contribute to management science, particularly in the fields of marketing management and the e-commerce industry, focusing on Electronic Word of Mouth, electronic trust, perceived value, and repurchase intention. It is hoped that this research can assist the e-commerce industry, such as Shopee, in developing more effective and efficient marketing strategies to enhance customer loyalty and ensure sustainable growth. Limitations – Due to the limitations of the study, the author suggests that future researchers add other variables that could enhance e-repurchase intention.
How do digital influencers and social presence impact customer’s purchase intention in live streaming commerce, considering the mediating role of customer trust? Novita, Wanda; Laij, Fransisca
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.4671

Abstract

This research aims to investigate how digital influencers and social presence impact consumer interest in live streaming commerce in Indonesia, with customer trust playing a mediating role. The study utilizes a quantitative approach, collecting data through online questionnaires distributed via Google Form. The population consists of consumers who have engaged in online purchases through live streaming commerce. Purposive sampling yielded 258 respondents. Data analysis employed the partial least squares structural equation model (PLS-SEM) using SmartPls3.0. Findings indicate that digital influencers influence customer trust, social presence affects both customer trust and purchase intention, and customer trust mediates the relationship between social presence and purchase intention.  
MEKANISME PERTAHANAN DIRI DI TENGAH BURNOUT DAN PEMICU SISTEMIK QUIET QUITTING: SEBUAH SYSTEMATIC LITERATURE REVIEW (SLR) Novita, Wanda; Laij, Fransisca
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8541

Abstract

This research conducts a systematic literature review of the quiet quitting phenomenon to map its intellectual evolution and systemic triggers within contemporary work dynamics. Using the PRISMA 2020 protocol, an analysis was conducted on 240 scientific documents from the Scopus database up to early 2026. Findings show an exponential explosion in publications since 2022, with a primary focus on the healthcare sector and human resource management. Descriptive analysis identifies that quiet quitting is not merely a social media trend, but rather a proactive coping mechanism against burnout and a manifestation of post-pandemic psychological contract renegotiation. This phenomenon is very prominent among Generation Z and healthcare workers, where limiting work effort is used as a mental health protection strategy. This research also highlights the emergence of quiet firing as a destructive managerial response. It is concluded that organizations must adopt empathic leadership and job designs that support mental resilience to mitigate the erosion of human capital. This study provides an important theoretical foundation for the development of employee retention strategies in the new normal era.
Co-Authors Novita, Wanda Prasetyo Hartanto