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All Journal Jurnal Manajerial Bisnis Net : Jurnal Ekonomi dan Bisnis
Laij, Fransisca
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Model E-WoM dan Perceived Value Dalam Meningkatkan E-Repurchase Intention Dengan Mediasi E-Trust Hartanto, Prasetyo; Laij, Fransisca
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7549

Abstract

Background – The Covid-19 pandemic and social restrictions have spurred the growth of e-commerce in Indonesia, impacting consumer behavior and the industry, as evidenced by Shopee's success in sustaining online repurchase intentions. Aim – The purpose of this study is to analyze the relationship between various factors E-Wom, Perceived Value, and E-Repurchase Intention mediated by the E-Trust variable. Design/ Methodology/ Approach – The type of this research is descriptive verificative, and the method used is an explanatory survey with random sampling technique, involving a sample size of 174 Shopee app users. The data analysis technique employed is path analysis, utilizing IBM SPSS software version 26.0. Findings – The statistical analysis results revealed a positive and significant influence of the variables e-wom and perceived value on e-repurchase intention through the mediation of the e-trust variable, both partially and simultaneously. Conclusion - E-trust is responsible for the purchase of E-repurchase intentions. Research Implication – This study aims to contribute to management science, particularly in the fields of marketing management and the e-commerce industry, focusing on Electronic Word of Mouth, electronic trust, perceived value, and repurchase intention. It is hoped that this research can assist the e-commerce industry, such as Shopee, in developing more effective and efficient marketing strategies to enhance customer loyalty and ensure sustainable growth. Limitations – Due to the limitations of the study, the author suggests that future researchers add other variables that could enhance e-repurchase intention.
How do digital influencers and social presence impact customer’s purchase intention in live streaming commerce, considering the mediating role of customer trust? Novita, Wanda; Laij, Fransisca
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.4671

Abstract

This research aims to investigate how digital influencers and social presence impact consumer interest in live streaming commerce in Indonesia, with customer trust playing a mediating role. The study utilizes a quantitative approach, collecting data through online questionnaires distributed via Google Form. The population consists of consumers who have engaged in online purchases through live streaming commerce. Purposive sampling yielded 258 respondents. Data analysis employed the partial least squares structural equation model (PLS-SEM) using SmartPls3.0. Findings indicate that digital influencers influence customer trust, social presence affects both customer trust and purchase intention, and customer trust mediates the relationship between social presence and purchase intention.  
Co-Authors Novita, Wanda Prasetyo Hartanto