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Analisis Sosial Media Marketing terhadap Purchase Intention Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v4i4.180

The purpose of this study is to analyze the effect of Social Media Marketing on Customer Purchase Intentions. The data used in this study were obtained directly from distributing online. The number of respondents in this study was 115 people. The results of testing the hypothesis in this study indicate that: Firm- Created Social Media Communication has a positive and significant effect on User-Generated Social Media Communication,and Brand Passion. Meanwhile, User-Generated Social Media Communication has no effect on Brand Passion. The results of the study also show that Brand Passion has a positive and significant effect on Brand Loyalty and Purchase Intention. Brand Loyalty also has a positive and significant effect on consumer Purchase Intention. As for the limitations in this study, it only uses one company brand as the object studied, so the results cannot be generalized to coffee shop company brands as a whole and also the selection of respondents is only in Indonesia so it is not can represent the behavior of Starbucks consumers as a whole spread across many countries. Furthermore, this study has not been able to reveal the overall factors that influence purchase intention due to limited variables in this study which are only limited to social media marketing which is divided into two parts; firm-created social media communication and user-generated social media communication, brand passion and brand loyalty so that there are other variables that are not included in this study.

Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.44626

This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Conditional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Social Value that does not affect Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Emotional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Green Brand Knowledge affects Purchase Intention to Buy Green Products with Attitude Toward To Purchase Green Products through Attitude Toward To Purchase Green Products.

Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.44626

This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Conditional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Social Value that does not affect Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Emotional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Green Brand Knowledge affects Purchase Intention to Buy Green Products with Attitude Toward To Purchase Green Products through Attitude Toward To Purchase Green Products.

PkM Penerapan Panel Surya Untuk Penghematan Daya Operasional Agar Masyarakat Mendapatkan Harga Lebih Terjangkau Di Bandarjo, Ungaran Barat Safira Fegi Nisrina; Cempaka Kumala Sari; Lawrence Adi Supriyono; Prasetyo Hartanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3263

Kelompok Pelaksanaan kegiatan Pengabdian kepada Masyarakat Universitas Widya Husada mengembangkan pemanfaatan panel surya untuk penghematan daya operasional terhadap peternakan ikan di Bandarjo, Ungaran Barat, di Bandarjo, Ungaran Barat masih mengandalkan suplai energi listrik dari PLN untuk pengairan di kolam. Olehitu, karena kelompok Pengabdian Kepada Masyarakat Universitas Widya Husada telah membuat dan memasang sistem panel surya untuk menggerakkan pompa sirkulasi air, yang mana panel surya ini sebagai energi alternatif pengganti listrik dari PLN. Pada kegiatan pengabdian ini menggunakan Panel surya berkapasits 200WP dengan baterai kapasitas 12,6Volt, 24000maH yang digunakan untuk mensuplai pompa air 12 Volt 22 Watt. Selain itu produk yang dihasilkan juga dilengkapi dengan sistem pengatur penyalaan relay berbasis Arduino Uno. SIstem Arduino Uno ini digunakan untuk menangkap sensor suhu. Hasil rata-rata dari pengukuran daya panel surya setiap 30 menit sekali yaitu 24,48Watt per hari, kondisi tersebut saat dilakukan pengujian saat cuaca tidak cerah. Namun dalam hal tersebut masih dapat berubah-ubah untuk mendapatkan daya yang maksimal bergantung pada kondisi cuacanya terutama saat matahari terik. Pada kegatan pengabdia ini telah menghasilkan kesimpulan menghemat biaya listrik jika dibandingkan dengan penggunaan energi listrik yang berasal dari PLN, hal ini sangat menguntungkan untuk petani ikan diantara keuntungannya adalah mengurangi tagihan listrik secara signifikan, sehingga harga jual ikan dapat lebih terjangkau, meningkatkan produksi ikan, dapat meningkatkan taraf hidup kesejahteraan para petani ikan dan memberikan inspirasi, ilmu dan contoh nyata bagi wilayah-wilayah disekitarnya dalam memanfaatkan teknologi energi terbarukan untuk mendukung kegiatan perekonomian.

Integration Hydroponic Aquaculture Systems for Optimizing Catfish Growth Management with Arduino Lawrence Adi Supriyono; A Andhika; Amalia Shifa Aldila; Prasetyo Hartanto
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.912

Modern agriculture faces significant challenges such as limited land and declining soil fertility. The integration of hydroponic systems with aquaculture, particularly catfish farming, offers an innovative solution to enhance agricultural efficiency and productivity. This study explores the integration of hydroponic systems with aquaculture for the simultaneous cultivation of plants and catfish in a controlled environment. The research utilizes Arduino technology for monitoring temperature, pH, and water turbidity, which are essential for the health of fish and plants. The research method used is Research and Development (R&D), involving the following steps: (1) Identifying potential problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, and (6) Product testing. The results indicate that integrating hydroponic systems with Arduino technology improves the efficiency of monitoring and managing the cultivation environment, positively impacting plant and catfish growth. The implementation of this system shows an increase in plant nutrient content and better fish health. And then, this research significantly contributes to the development of sustainable agriculture and global food security through the adoption of innovative technology.

Model E-WoM dan Perceived Value Dalam Meningkatkan E-Repurchase Intention Dengan Mediasi E-Trust Hartanto, Prasetyo; Laij, Fransisca
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7549

Background – The Covid-19 pandemic and social restrictions have spurred the growth of e-commerce in Indonesia, impacting consumer behavior and the industry, as evidenced by Shopee's success in sustaining online repurchase intentions. Aim – The purpose of this study is to analyze the relationship between various factors E-Wom, Perceived Value, and E-Repurchase Intention mediated by the E-Trust variable. Design/ Methodology/ Approach – The type of this research is descriptive verificative, and the method used is an explanatory survey with random sampling technique, involving a sample size of 174 Shopee app users. The data analysis technique employed is path analysis, utilizing IBM SPSS software version 26.0. Findings – The statistical analysis results revealed a positive and significant influence of the variables e-wom and perceived value on e-repurchase intention through the mediation of the e-trust variable, both partially and simultaneously. Conclusion - E-trust is responsible for the purchase of E-repurchase intentions. Research Implication – This study aims to contribute to management science, particularly in the fields of marketing management and the e-commerce industry, focusing on Electronic Word of Mouth, electronic trust, perceived value, and repurchase intention. It is hoped that this research can assist the e-commerce industry, such as Shopee, in developing more effective and efficient marketing strategies to enhance customer loyalty and ensure sustainable growth. Limitations – Due to the limitations of the study, the author suggests that future researchers add other variables that could enhance e-repurchase intention.

Analisis Sosial Media Marketing terhadap Purchase Intention Hartanto, Prasetyo; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

The purpose of this study is to analyze the effect of Social Media Marketing on Customer Purchase Intentions. The data used in this study were obtained directly from distributing online. The number of respondents in this study was 115 people. The results of testing the hypothesis in this study indicate that: Firm- Created Social Media Communication has a positive and significant effect on User-Generated Social Media Communication,and Brand Passion. Meanwhile, User-Generated Social Media Communication has no effect on Brand Passion. The results of the study also show that Brand Passion has a positive and significant effect on Brand Loyalty and Purchase Intention. Brand Loyalty also has a positive and significant effect on consumer Purchase Intention. As for the limitations in this study, it only uses one company brand as the object studied, so the results cannot be generalized to coffee shop company brands as a whole and also the selection of respondents is only in Indonesia so it is not can represent the behavior of Starbucks consumers as a whole spread across many countries. Furthermore, this study has not been able to reveal the overall factors that influence purchase intention due to limited variables in this study which are only limited to social media marketing which is divided into two parts; firm-created social media communication and user-generated social media communication, brand passion and brand loyalty so that there are other variables that are not included in this study.

Integration Hydroponic Aquaculture Systems for Optimizing Catfish Growth Management with Arduino Supriyono, Lawrence Adi; Andhika, A; Aldila, Amalia Shifa; Hartanto, Prasetyo
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.912

Modern agriculture faces significant challenges such as limited land and declining soil fertility. The integration of hydroponic systems with aquaculture, particularly catfish farming, offers an innovative solution to enhance agricultural efficiency and productivity. This study explores the integration of hydroponic systems with aquaculture for the simultaneous cultivation of plants and catfish in a controlled environment. The research utilizes Arduino technology for monitoring temperature, pH, and water turbidity, which are essential for the health of fish and plants. The research method used is Research and Development (R&D), involving the following steps: (1) Identifying potential problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, and (6) Product testing. The results indicate that integrating hydroponic systems with Arduino technology improves the efficiency of monitoring and managing the cultivation environment, positively impacting plant and catfish growth. The implementation of this system shows an increase in plant nutrient content and better fish health. And then, this research significantly contributes to the development of sustainable agriculture and global food security through the adoption of innovative technology.

Mengungkap Kehadiran Media Sosial Instagram dan Kualitas Pelayanan: Bagaimana Inovasi Memperkaya Kepuasan Pelanggan? Andini, Siwi Putri; Toar, Yandri Ardolof BL; Hartanto, Prasetyo; Cindi, Ramitha Janira
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.955

Tujuan penelitian ini adalah untuk menganalisis pengaruh dari media sosial Instagram, kualitas pelayanan terhadap kepuasan pelanggan serta mengetahui apakah inovasi memoderasi positif pengaruh media sosial Instagram dan kualitas pelayanan dengan objek yakni usaha jasa pada Milda Makeup. Dalam penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini semua konsumen yang pernah menggunakan layanan mekap dari Milda Makeup. Untuk jumlah sampel yang diambil adalah sebanyak 100 orang, dengan penentuan pengambilan sampel menggunakan non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer, yaitu dengan cara penyebaran kuesioner. Skala pengukuran yang digunakan adalah Skala Likert. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis data kuantitatif dengan menggunakan metode statistik. Metode statistik yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Inovasi memoderasi positif pengaruh Media Sosial Instagram terhadap Kepuasan Pelanggan dan Inovasi memoderasi positif pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan.

Mengungkap Kehadiran Media Sosial Instagram dan Kualitas Pelayanan: Bagaimana Inovasi Memperkaya Kepuasan Pelanggan? Andini, Siwi Putri; Toar, Yandri Ardolof BL; Hartanto, Prasetyo; Cindi, Ramitha Janira
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.955

Tujuan penelitian ini adalah untuk menganalisis pengaruh dari media sosial Instagram, kualitas pelayanan terhadap kepuasan pelanggan serta mengetahui apakah inovasi memoderasi positif pengaruh media sosial Instagram dan kualitas pelayanan dengan objek yakni usaha jasa pada Milda Makeup. Dalam penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini semua konsumen yang pernah menggunakan layanan mekap dari Milda Makeup. Untuk jumlah sampel yang diambil adalah sebanyak 100 orang, dengan penentuan pengambilan sampel menggunakan non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer, yaitu dengan cara penyebaran kuesioner. Skala pengukuran yang digunakan adalah Skala Likert. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis data kuantitatif dengan menggunakan metode statistik. Metode statistik yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Inovasi memoderasi positif pengaruh Media Sosial Instagram terhadap Kepuasan Pelanggan dan Inovasi memoderasi positif pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan.

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