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Analisis Sosial Media Marketing terhadap Purchase Intention Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v4i4.180

The purpose of this study is to analyze the effect of Social Media Marketing on Customer Purchase Intentions. The data used in this study were obtained directly from distributing online. The number of respondents in this study was 115 people. The results of testing the hypothesis in this study indicate that: Firm- Created Social Media Communication has a positive and significant effect on User-Generated Social Media Communication,and Brand Passion. Meanwhile, User-Generated Social Media Communication has no effect on Brand Passion. The results of the study also show that Brand Passion has a positive and significant effect on Brand Loyalty and Purchase Intention. Brand Loyalty also has a positive and significant effect on consumer Purchase Intention. As for the limitations in this study, it only uses one company brand as the object studied, so the results cannot be generalized to coffee shop company brands as a whole and also the selection of respondents is only in Indonesia so it is not can represent the behavior of Starbucks consumers as a whole spread across many countries. Furthermore, this study has not been able to reveal the overall factors that influence purchase intention due to limited variables in this study which are only limited to social media marketing which is divided into two parts; firm-created social media communication and user-generated social media communication, brand passion and brand loyalty so that there are other variables that are not included in this study.

Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.44626

This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Conditional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Social Value that does not affect Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Emotional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Green Brand Knowledge affects Purchase Intention to Buy Green Products with Attitude Toward To Purchase Green Products through Attitude Toward To Purchase Green Products.

Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.44626

This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Conditional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Social Value that does not affect Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Emotional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Green Brand Knowledge affects Purchase Intention to Buy Green Products with Attitude Toward To Purchase Green Products through Attitude Toward To Purchase Green Products.

Integration Hydroponic Aquaculture Systems for Optimizing Catfish Growth Management with Arduino Lawrence Adi Supriyono; A Andhika; Amalia Shifa Aldila; Prasetyo Hartanto
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.912

Modern agriculture faces significant challenges such as limited land and declining soil fertility. The integration of hydroponic systems with aquaculture, particularly catfish farming, offers an innovative solution to enhance agricultural efficiency and productivity. This study explores the integration of hydroponic systems with aquaculture for the simultaneous cultivation of plants and catfish in a controlled environment. The research utilizes Arduino technology for monitoring temperature, pH, and water turbidity, which are essential for the health of fish and plants. The research method used is Research and Development (R&D), involving the following steps: (1) Identifying potential problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, and (6) Product testing. The results indicate that integrating hydroponic systems with Arduino technology improves the efficiency of monitoring and managing the cultivation environment, positively impacting plant and catfish growth. The implementation of this system shows an increase in plant nutrient content and better fish health. And then, this research significantly contributes to the development of sustainable agriculture and global food security through the adoption of innovative technology.

Model E-WoM dan Perceived Value Dalam Meningkatkan E-Repurchase Intention Dengan Mediasi E-Trust Hartanto, Prasetyo; Laij, Fransisca
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7549

Background – The Covid-19 pandemic and social restrictions have spurred the growth of e-commerce in Indonesia, impacting consumer behavior and the industry, as evidenced by Shopee's success in sustaining online repurchase intentions. Aim – The purpose of this study is to analyze the relationship between various factors E-Wom, Perceived Value, and E-Repurchase Intention mediated by the E-Trust variable. Design/ Methodology/ Approach – The type of this research is descriptive verificative, and the method used is an explanatory survey with random sampling technique, involving a sample size of 174 Shopee app users. The data analysis technique employed is path analysis, utilizing IBM SPSS software version 26.0. Findings – The statistical analysis results revealed a positive and significant influence of the variables e-wom and perceived value on e-repurchase intention through the mediation of the e-trust variable, both partially and simultaneously. Conclusion - E-trust is responsible for the purchase of E-repurchase intentions. Research Implication – This study aims to contribute to management science, particularly in the fields of marketing management and the e-commerce industry, focusing on Electronic Word of Mouth, electronic trust, perceived value, and repurchase intention. It is hoped that this research can assist the e-commerce industry, such as Shopee, in developing more effective and efficient marketing strategies to enhance customer loyalty and ensure sustainable growth. Limitations – Due to the limitations of the study, the author suggests that future researchers add other variables that could enhance e-repurchase intention.

Analisis Sosial Media Marketing terhadap Purchase Intention Hartanto, Prasetyo; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

The purpose of this study is to analyze the effect of Social Media Marketing on Customer Purchase Intentions. The data used in this study were obtained directly from distributing online. The number of respondents in this study was 115 people. The results of testing the hypothesis in this study indicate that: Firm- Created Social Media Communication has a positive and significant effect on User-Generated Social Media Communication,and Brand Passion. Meanwhile, User-Generated Social Media Communication has no effect on Brand Passion. The results of the study also show that Brand Passion has a positive and significant effect on Brand Loyalty and Purchase Intention. Brand Loyalty also has a positive and significant effect on consumer Purchase Intention. As for the limitations in this study, it only uses one company brand as the object studied, so the results cannot be generalized to coffee shop company brands as a whole and also the selection of respondents is only in Indonesia so it is not can represent the behavior of Starbucks consumers as a whole spread across many countries. Furthermore, this study has not been able to reveal the overall factors that influence purchase intention due to limited variables in this study which are only limited to social media marketing which is divided into two parts; firm-created social media communication and user-generated social media communication, brand passion and brand loyalty so that there are other variables that are not included in this study.

Integration Hydroponic Aquaculture Systems for Optimizing Catfish Growth Management with Arduino Supriyono, Lawrence Adi; Andhika, A; Aldila, Amalia Shifa; Hartanto, Prasetyo
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.912

Modern agriculture faces significant challenges such as limited land and declining soil fertility. The integration of hydroponic systems with aquaculture, particularly catfish farming, offers an innovative solution to enhance agricultural efficiency and productivity. This study explores the integration of hydroponic systems with aquaculture for the simultaneous cultivation of plants and catfish in a controlled environment. The research utilizes Arduino technology for monitoring temperature, pH, and water turbidity, which are essential for the health of fish and plants. The research method used is Research and Development (R&D), involving the following steps: (1) Identifying potential problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, and (6) Product testing. The results indicate that integrating hydroponic systems with Arduino technology improves the efficiency of monitoring and managing the cultivation environment, positively impacting plant and catfish growth. The implementation of this system shows an increase in plant nutrient content and better fish health. And then, this research significantly contributes to the development of sustainable agriculture and global food security through the adoption of innovative technology.

Mengungkap Kehadiran Media Sosial Instagram dan Kualitas Pelayanan: Bagaimana Inovasi Memperkaya Kepuasan Pelanggan? Andini, Siwi Putri; Toar, Yandri Ardolof BL; Hartanto, Prasetyo; Cindi, Ramitha Janira
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.955

Tujuan penelitian ini adalah untuk menganalisis pengaruh dari media sosial Instagram, kualitas pelayanan terhadap kepuasan pelanggan serta mengetahui apakah inovasi memoderasi positif pengaruh media sosial Instagram dan kualitas pelayanan dengan objek yakni usaha jasa pada Milda Makeup. Dalam penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini semua konsumen yang pernah menggunakan layanan mekap dari Milda Makeup. Untuk jumlah sampel yang diambil adalah sebanyak 100 orang, dengan penentuan pengambilan sampel menggunakan non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer, yaitu dengan cara penyebaran kuesioner. Skala pengukuran yang digunakan adalah Skala Likert. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis data kuantitatif dengan menggunakan metode statistik. Metode statistik yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Inovasi memoderasi positif pengaruh Media Sosial Instagram terhadap Kepuasan Pelanggan dan Inovasi memoderasi positif pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan.

Mengungkap Kehadiran Media Sosial Instagram dan Kualitas Pelayanan: Bagaimana Inovasi Memperkaya Kepuasan Pelanggan? Andini, Siwi Putri; Toar, Yandri Ardolof BL; Hartanto, Prasetyo; Cindi, Ramitha Janira
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.955

Tujuan penelitian ini adalah untuk menganalisis pengaruh dari media sosial Instagram, kualitas pelayanan terhadap kepuasan pelanggan serta mengetahui apakah inovasi memoderasi positif pengaruh media sosial Instagram dan kualitas pelayanan dengan objek yakni usaha jasa pada Milda Makeup. Dalam penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini semua konsumen yang pernah menggunakan layanan mekap dari Milda Makeup. Untuk jumlah sampel yang diambil adalah sebanyak 100 orang, dengan penentuan pengambilan sampel menggunakan non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer, yaitu dengan cara penyebaran kuesioner. Skala pengukuran yang digunakan adalah Skala Likert. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis data kuantitatif dengan menggunakan metode statistik. Metode statistik yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Inovasi memoderasi positif pengaruh Media Sosial Instagram terhadap Kepuasan Pelanggan dan Inovasi memoderasi positif pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan.

Sinergi Mahasiswa dan Masyarakat: Upaya Pemulihan Desa Cirumput Pasca-Bencana Gempa Bumi: Synergy Between Students and the Community: Efforts to Rebuild Cirumput Village After the Earthquake Hartanto, Prasetyo; Supriyono, Lawrence Adi; Nisrina, Safira Fegi
Vivabio: Jurnal Pengabdian Multidisiplin Vol. 7 No. 1 (2025): VIVABIO: Jurnal Pengabdian Multidisiplin
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35799/vivabio.v7i1.59531

Cirumput Village, Cugenang District, Cianjur Regency, is one of the areas affected by the earthquake, causing deep trauma to the local community. This trauma not only impacts the psychological condition of the victims but also hinders the recovery of their social and economic lives. Therefore, concrete actions are necessary to help reduce the impact of trauma and restore the community's spirit after the disaster. This activity aims to provide creative and practical solutions for the affected community, involving students as agents of change. The program is designed to empower various community groups, including youth, parents, students, and children, through a community-based approach. The main focus of this program is to alleviate the trauma experienced by the community and revive joy and enthusiasm for life after the disaster. The expected outcome of this program is to create a mentally and socially resilient community in Cirumput Village, enabling them to recover and rebuild their lives. This activity also serves as a tangible form of service and collaboration that provides direct benefits to the disaster-affected community. Keywords: Trauma Recovery, Community Service, Cirumput Village ABSTRAK Desa Cirumput, Kecamatan Cugenang, Kabupaten Cianjur, merupakan salah satu wilayah terdampak gempa bumi yang menimbulkan trauma mendalam bagi masyarakat. Trauma tersebut tidak hanya memengaruhi kondisi psikologis korban, tetapi juga menghambat pemulihan kehidupan sosial dan ekonomi masyarakat setempat. Oleh karena itu, diperlukan langkah nyata untuk membantu mengurangi dampak trauma sekaligus memulihkan semangat masyarakat pasca-bencana. Kegiatan ini bertujuan untuk memberikan solusi yang kreatif dan aplikatif bagi masyarakat terdampak, dengan melibatkan mahasiswa sebagai agen perubahan. Program dirancang untuk memberdayakan berbagai kelompok masyarakat, mulai dari pemuda, orang tua, siswa, hingga anak-anak, melalui pendekatan berbasis komunitas. Fokus utama program ini adalah menghapus trauma yang dirasakan masyarakat dan membangkitkan kembali keceriaan serta semangat hidup pasca-bencana. Hasil yang diharapkan dari program ini adalah terciptanya masyarakat Desa Cirumput yang lebih tangguh secara mental dan sosial, sehingga mampu bangkit dan membangun kembali kehidupan mereka. Kegiatan ini juga menjadi bentuk nyata pengabdian dan kolaborasi yang memberikan manfaat langsung bagi masyarakat terdampak bencana.

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