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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Inovasi Pendidikan dan Sains
Wahyudi, Zaenul
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Mathematics Physics Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK TEHADAP KEPUTUSAN PEMBELIAN MAHASISWA SUNAN DOE DI APLIKASI SHOPEE Wahyudi, Zaenul; Amrullah, Amdi
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 2 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i2.8544

Abstract

Abstract: The purpose of this study is to determine the extent to which price and product quality influence the purchasing decisions of students at the Sunan Drajat Islamic Studies Institute on the Shopee application. The research method used in this study is descriptive quantitative research. The analysis method used in this study is multiple linear regression analysis and the coefficient of determination test to determine the extent to which price and product quality influence purchasing decisions. The results of the hypothesis testing in this study lead to the conclusion that from the T-test or partial test, the price and product quality influence purchasing decisions on the Shopee application among Sunan Doe students. This is evidenced by a calculated T-value greater than the T-table value, with a significance level greater than 0.05. Simultaneously, based on the results of the F-test, it was found that price and product quality influence purchasing decisions on the Shopee application, as evidenced by an F-value of 55.925, which is greater than the F-table value of 3.11, and a significance level of 0.000, which is less than 0.05. From the results of the coefficient of determination analysis (R2), it was found that the price variable has a partial influence of 12.1%, while product quality has an influence of 53.3%. Simultaneously, price and product quality have an influence of 57.6% on purchasing decisions on the Shopee application among Sunan Doe students, while the remaining 42.4% is influenced by other variables outside of this study. Keywords: : Price, Quality, Product, Decision, Purchase
Character Education Based on Local Wisdom: A Study of the Sasak Tribe Community in Lombok Muhirdan, Muhirdan; Hulaimi, Ahmad; Hidayanti, Nur Fitria; Ariani, Zaenafi; Hamdi, Hamdi; Wahyudi, Zaenul
JURNAL INOVASI PENDIDIKAN DAN SAINS Vol 6 No 3 (2025): December
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jips.v6i3.2661

Abstract

This study aims to analyze the forms of character education based on the local wisdom of the Sasak community and their role in character formation in everyday life. The research used a qualitative, ethnographic design and was conducted in Sade Village, Rembitan, and Segenter, all of which are Sasak customary communities. The data were collected through participant observation, in-depth interviews, and documentation, and were then analyzed using an interactive model. Data validity was examined through source triangulation, technique triangulation, and member checking. The study's results show that character education in the Sasak community is internalized through four main domains. First, religious values, manifested through Quran recitation activities, village religious gatherings, and the tradition of ngaji menaq, serve as the foundation for character formation derived from the local wisdom of the Sasak community. Second, local wisdom instills values of prudence, honesty, and moral responsibility. Third, the practice of gotong royong (besiru, begawe, mandek bale) strengthens prosocial character, which is perceived as good character in social relations. Fourth, Tuan Guru and traditional leaders play a central role in character education through role modeling, advice, and the transmission of adat-pamali values integrated with Islamic sharia. The research findings affirm that character education in the Sasak community occurs through concrete, continuous cultural processes. Overall, this study shows that Sasak local wisdom makes a strategic contribution to the development of religious, ethical, and prosocial character aligned with its principles on the island of Lombok
Co-Authors AHMAD HULAIMI, AHMAD Amrullah, Amdi Ariani, Zaenafi Hamdi Hamdi Hidayanti, Nur Fitria Muhirdan, Muhirdan