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Pamungkas, Andreas Tri
Ilmu Komunikasi, Universitas Amikom Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Local Media Policy in Countering Hoaxes for the 2024 Elections Pramesti, Olivia Lewi; Andreas Tri Pamungkas
Jurnal ILMU KOMUNIKASI Vol. 22 No. 1 (2025)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v22i1.10502

Abstract

The spread of hoaxes is one of the challenges of the 2024 elections, as they can disrupt public trust in candidates. This research compares local media policies in countering hoaxes during the 2024 elections. Local media play an important role in democratization, but often it is trapped as a political agent. This research uses in-depth interviews with editorial boards of local media across Java Island. The results show that local media generally lack specific policies to counter hoaxes. The economic challenges faced by local media influence their policy to counter hoaxes for the 2024 elections.
Influencer Marketing Melalui Grup Kolektif: Studi Kasus Kolaborasi Brand Lokal Dengan The Prediksi Ajibulloh, Alvian Alrasid; Yudhistira, Nurfian; Astria, Kadek Kiki; Erlistyarini, Yulinda; Pamungkas, Andreas Tri; Muflichah, Halla Sayyidah
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11268

Abstract

Penelitian ini menganalisis strategi influencer marketing melalui grup kolektif dengan studi kasus kolaborasi brand dan The Prediksi. Menggunakan metode kualitatif studi literatur dan observasi siber, penelitian menemukan bahwa kolaborasi ini terletak pada pergeseran dari hubungan transaksional menuju narasi storytelling yang cair melalui pola komedi dan produk eksklusif. Kekuatan kolektif sebagai opinion leader menciptakan efek amplifikasi multichannel yang menjangkau berbagai ceruk pasar secara simultan. Berdasarkan Model Ohanian, keberhasilan strategi ini didorong oleh sinergi dimensi attractiveness, expertise, dan trustworthiness anggota grup yang mampu mengonversi perhatian audiens menjadi loyalitas merek, sekaligus memberikan solusi kompetitif bagi pertumbuhan industri kreatif lokal di Indonesia. Kata kunci: Influencer Marketing, Storytelling, The Prediksi, Strategi Pemasaran Kolektif. 
Co-Authors Abda Abda Asrita, Stara Astria, Kadek Kiki Devian, Naufal Fajri Erlistyarini, Yulinda Muflichah, Halla Sayyidah Nurfian Yudhistira Olivia Lewi Pramesti Purnamasari, Novita Ika Sulahudin Al Ayubi Virgiawan, Armanda Revino