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All Journal Isamic Communication Journal MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi
Nurfauziah Syams Musamma
Universitas Pejuang Republik Indonesia
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Isamic Communication Journal

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Efektivitas komunikasi pemasaran menggunakan media sosial Instagram pada UMKM Hello Decoration Musamma, Nurfauziah Syams; Tahir, Aswar
Islamic Communication Journal Vol 6, No 1 (2021): EDISI JANUARI-JUNI
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7571

Abstract

This study aims to measure the effectiveness of Hello Decoration's marketing communications in increasing sales through Instagram social media. The method used in this study is descriptive with a quantitative approach that aims to determine the effectiveness of marketing communications implemented by Hello Decoration. While the statistical formula used is the tabulation of the frequency and the average score for each research variable. The population in this study were all followers of @hellodecoration_mks, totalling 685. While the sampling technique in this study was purposive sampling. The results of this study indicate that the statistical value for each variable is on a very effective scale, namely the awareness variable (4.34), interest variable (4.29), desire variable (4.31), decision variable (4.33), and the action variable (4,30). So that the calculation for all variables reaches a value of 4.31 which is on a very effective scale from the scale range of 4.20 to 5.00. These numbers show that Hello Decoration's marketing communications implemented through Instagram social media have proven to be very effective in persuading customers to use Hello Decoration services and customers feel happy so they want to return to using Hello Decoration services. 
Efektivitas komunikasi pemasaran menggunakan media sosial Instagram pada UMKM Hello Decoration Nurfauziah Syams Musamma; Aswar Tahir
Islamic Communication Journal Vol 6, No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7571

Abstract

This study aims to measure the effectiveness of Hello Decoration's marketing communications in increasing sales through Instagram social media. The method used in this study is descriptive with a quantitative approach that aims to determine the effectiveness of marketing communications implemented by Hello Decoration. While the statistical formula used is the tabulation of the frequency and the average score for each research variable. The population in this study were all followers of @hellodecoration_mks, totalling 685. While the sampling technique in this study was purposive sampling. The results of this study indicate that the statistical value for each variable is on a very effective scale, namely the awareness variable (4.34), interest variable (4.29), desire variable (4.31), decision variable (4.33), and the action variable (4,30). So that the calculation for all variables reaches a value of 4.31 which is on a very effective scale from the scale range of 4.20 to 5.00. These numbers show that Hello Decoration's marketing communications implemented through Instagram social media have proven to be very effective in persuading customers to use Hello Decoration services and customers feel happy so they want to return to using Hello Decoration services. 
Co-Authors Aswar Tahir Hidayah, Husnul tahir, aswar