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All Journal Journals of Ners Community Jurnal Common Community Empowerment eProceedings of Management
Azzahra, Nabilla
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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Persepsi Remaja Berhijab Terhadap Penggunaan Hijab dalam Iklan Safi Hair Fall Treatment Shampoo Aniza, Tiara Alifia; Assyfa, Melvia; Azzahra, Nabilla
Jurnal Common Vol. 5 No. 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4442

Abstract

The current shift in marketing targeting from demographic considerations to consumer psychography includes expectations, needs, fears, beliefs, opinions, and attitudes that can shape choices and determine the choices that consumers will choose. Therefore, marketing needs to be personalized so that every consumer problem can be met by marketers. In Indonesia there are various brands of shampoos that consumers can choose from, such as Safi as a case of this research because the ads take different marketing ways in addition to touching religious values. To market her products, Safi took out an advertisement for a hair loss treatment shampoo product featuring a hijab withdrawal scene in lieu of hair on her shampoo ad model. This has never been found in advertising other shampoo products, especially in Indonesia. This article aims to find out more about the perception of the audience, namely teenagers, especially hijab students against the advertisement of Safi Hair Fall Treatment Shampoo. This research uses a descriptive qualitative approach. The results of this research obtained so that the results can later be used as an advertising evaluation material for advertiser companies and advertising agencies both involved practically or not.
Antifungal Activity Of The Ethanolic Extract Of White Chrysanthemum Leaves (Chrysanthemum Morifolium (Ramat.) Hemsl. Against Candida Albicans And Pityrosporum Ovale Melita Keliat, Jane; Azzahra, Nabilla; Lestari P, Dwi; Meliana Aritonang, Sonia
Journals of Ners Community Vol 14 No 2 (2023): Journals of Ners Community
Publisher : Fakultas Ilmu Kesehatan Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jnerscommunity.v13i2.2813

Abstract

White chrysanthemum (Chrysanthemum morifolium (Ramat.) Hemsl.) is an ornamental plant cultivated in Raya Village, Berastagi, North Sumatera which has potential as an antifungal. In this study, the antifungal activity test used agar diffusion method with paper disc as media in various concentrations, namely 500; 250; 50;10; 5; 2.5; 1.25; 0.625 mg/ml with positive control of ketoconazole and negative control of DMSO. Minimum Inhibitory Concentration (MIC) of ethanol extract of white chrysanthemum leaves against Candida albicans and Pityrosporum ovale at a concentration of 10 mg/ml with inhibition zone diameters of 6.83 mm and 7.76 mm
Strategies to improve environmental hygiene and health in Gebang Mekar Village Indriaty, Sulistiorini; Zamzam, Muhammad Yani; Pratami, Trysha Inka Lutfi; Alfara, Fauzan Agry; Elvaretha, Saskia; Rudyastuti, Shilvie Febian; Apriliani, Fiska; Azzahra, Nabilla; Fitriani, Indah; Lingga, Candra
Community Empowerment Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12297

Abstract

Gebang Mekar Village, Gebang Subdistrict, Cirebon Regency faces environmental hygiene and public health issues due to a lack of awareness regarding the importance of cleanliness and healthy lifestyles. This community service program aims to increase community awareness and participation in maintaining environmental hygiene and health. The community service program was conducted using socialization, discussion, and practical methods. JUMSIH was carried out by cleaning places of worship every Friday, TIMIMIMU introduced herbal drinks as healthy alternatives every Sunday, and PROKELING involved the community in joint environmental cleaning activities. Overall, the activities carried out successfully increased community awareness and understanding of environmental hygiene and health. Despite challenges in terms of limited resources and participation, positive impacts were seen through increased shared responsibility, understanding of the benefits of healthy lifestyles, and active participation in maintaining environmental cleanliness.
Strategi Tufine Dalam Membangun Citra Merek Sebagai Merek Ramah Lingkungan Azzahra, Nabilla; Shabrina, Almira
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan UMKM subsekter fesyen di Indonesia, terutama pada fesyen muslim terus menerus meningkat,menciptakan persaingan yang tinggi antara merek satu dengan yang lainnya. Tidak berhenti sampai disitu, tantanganuntuk menjadi merek fesyen yang mengadopsi nilai ramah lingkungan ikut meningkat, mengingat mulai tingginyakonsumen ramah lingkungan. Maka, menimbulkan tantangan merek untuk membangun citra mereknya sebagai merekfesyen yang ramah lingkungan. Penelitian ini bertujuan untuk mengetahui strategi Tufine dalam membangun citramereknya sebagai merek fesyen ramah lingkungan. Penelitian ini menggunakan teori strategi branding dari Gelderdan Schultz & Barnes dengan empat sub-analisis yakni, brand positioning, brand identity, brand personality dan brandcommunication. Metode yang digunakan pada penelitian ini adalah kualitatif melalui teknik pengumpulan dataobservasi, wawancara dan dokumentasi. Hasil dari penelitian ini adalah menunjukkan bahwa Tufine telah berhasilmembangun citra mereknya sebagai merek fesyen ramah lingkungan, dengan mengadopsi strategi branding dandengan pendekatan edukatif dan silent brandnya yang kemudian mengimplantasikannya secara konsisten Kata Kunci: Citra Merek, Branding, Fesyen Ramah Lingkungan
Antifungal Activity Of The Ethanolic Extract Of White Chrysanthemum Leaves (Chrysanthemum Morifolium (Ramat.) Hemsl. Against Candida Albicans And Pityrosporum Ovale Melita Keliat, Jane; Azzahra, Nabilla; Lestari P, Dwi; Meliana Aritonang, Sonia
Journals of Ners Community Vol 14 No 2 (2023): Journals of Ners Community
Publisher : Fakultas Ilmu Kesehatan Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jnerscommunity.v13i2.2813

Abstract

White chrysanthemum (Chrysanthemum morifolium (Ramat.) Hemsl.) is an ornamental plant cultivated in Raya Village, Berastagi, North Sumatera which has potential as an antifungal. In this study, the antifungal activity test used agar diffusion method with paper disc as media in various concentrations, namely 500; 250; 50;10; 5; 2.5; 1.25; 0.625 mg/ml with positive control of ketoconazole and negative control of DMSO. Minimum Inhibitory Concentration (MIC) of ethanol extract of white chrysanthemum leaves against Candida albicans and Pityrosporum ovale at a concentration of 10 mg/ml with inhibition zone diameters of 6.83 mm and 7.76 mm
Co-Authors Alfara, Fauzan Agry Almira Shabrina Aniza, Tiara Alifia Apriliani, Fiska Assyfa, Melvia Dwi Lestari P Elvaretha, Saskia Indah Fitriani Lingga, Candra Meliana Aritonang, Sonia Melita Keliat, Jane Pratami, Trysha Inka Lutfi Rudyastuti, Shilvie Febian Sulistiorini Indriaty Zamzam, Muhammad Yani