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Fajar, Alfie Aulia
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Computer Science & IT Languange, Linguistic, Communication & Media

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Media Video Sebagai Penunjang Promosi Pada Days Hotel & Suites Tangerang Sunarya, Lusyani; PO Abas Sunarya; Fajar, Alfie Aulia; Abdillah, Mohamad Faisal
Technomedia Journal Vol 6 No 1 Agustus (2021): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.067 KB) | DOI: 10.33050/tmj.v6i1.1534

Abstract

In the era of modernization, promotional media in the form of videos as a place to get information easily and quickly. Currently, video media can meet the needs of the wider community in presenting information and promotions that are more attractive and interactive. Days Hotel & Suites Tangerang, is a 4 (four) star hotel, which is located at Jalan Pembangunan 3 No.17 Karang Anyar, Kec. Neglasari, Tangerang City, Banten. The problem is that the previous promotional media only used print media such as brochures, magazines, flyers, online travel agents, simple slide shows via LCD, incomplete and updated information. The methodology used in this research includes: data collection, SWOT analysis, media design using Adobe Premiere Pro CC 2017 software, Adobe Photoshop CC 2017, Adobe Illustrator CC 2015 and Media Production Concept (KPM) which consists of Pre Production, Production and Post Production. . This study aims to assist Days Hotel & Suites Tangerang in conveying information about the profile, facilities, services and advantages that are owned, effectively attracting and informative to the public so that through this promotional video, it can increase the number of visitors to stay or organize events at the hotel and be known. wide community. Keywords : Media, Video, Promotion,
Co-Authors Abdillah, Mohamad Faisal Po Abas Sunarya Sunarya, Lusyani