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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Bulletin of Management and Business Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Journal of General Education Science TGO Journal of Community Development
Ainun, Siti Nur
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Journal : Bulletin of Management and Business

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Bibliometric Analysis and Visualization of Bootstrapping Strategy Articles by Indonesian Authors Suci, Rahayu Puji; Iswari, Hanif Rani; Purwanto, Arief; Sodik, Sodik; Kirana, Prambayu Candra; Ainun, Siti Nur
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.316

Abstract

This research aims to analyze bibliometric characteristics and trends of crowdfunding bootstrapping strategy articles indexed by Indonesian authors. Information was extracted from the Google Scholar database. The study employed bootstrapping and its variations as search terms, with Indonesian author affiliations considered. Simple statistical techniques were applied, and VOS Viewer software was utilized for bibliometric analysis. In this study, patterns of keyword co-occurrence, document citations, citation relationships, and bibliographic coupling were visualized. The results indicate that the main trend in current startup research is the adoption of bootstrapping strategy, particularly network-based bootstrapping, due to its ability to support startup growth without relying on external funding but rather on a network.
Mediating Customer Satisfaction: Examining The Impact of Service Quality, Product Quality, and Price Perception on Consumer Loyalty at D’gunung Angkringan Malang Iswari, Hanif Rani; Ainun, Siti Nur
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.321

Abstract

This study explores the pivotal role of customer satisfaction as a key aspect of the business strategy, investigating its mediation among service quality, product quality, pricing, and customer loyalty at modern coffee shop D’Gunung Angkringan Malang. Modern coffee shop, a renowned local Indonesian brand, offers a diverse array of coffee beverages. Employing a quantitative descriptive approach and Structural Equation Modeling (SEM) analysis, this research examines the intricate interplay among service quality, product quality, pricing, customer satisfaction, and customer loyalty. With non-probability accidental sampling involving 50 respondents, regression analysis uncovers a significant direct correlation among the variables. Additionally, indirect effects highlight the substantial impact of the independent variables on customer loyalty, mediated by customer satisfaction. The findings underscore the importance of customer satisfaction in the coffee shop industry, crucial for retaining loyal customers. Notably, product quality, service, and pricing emerge as sensitive factors significantly contributing to customer satisfaction. Therefore, prioritizing attention to these aspects in coffee shop business can fortify customer loyalty and bolster overall business performance. This study provides valuable insights into consumer behavior dynamics within café settings, offering strategic implications for strengthening customer relations and improving business performance.
Co-Authors Alni Arief Purwanto Baits Nur, Ayu Wandani Mustika Rahma Dwi Anggarani Hanif Rani Iswari Idami, Rapida Kirana, Prambayu Candra Nasharuddin Mas Okrofa, Melania Rahayu Puji Suci Rusdianti, Imanita Septian Sodik Sodik, Sodik Yuni Agung Nugroho Zahroh, Viony Alfiyatu