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Kajian Tentang Pemasaran Online untuk Meningkatkan Penjualan di Anne Kamperâ€™s Pariaman Rahayu, Sri; Irvan, Puji Ananda; Anggraini, Syafrida; Wulandari, Riri; Friyatmi, Friyatmi
Jurnal Pendidikan Tambusai Vol. 5 No. 2 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.003 KB)

Tujuan utama penelitian ini adalah untuk mengkaji pemasaran online guna mempromosikan merek, membangun preferensi dan meningkatkan penjualan melalui berbagai pemasaran digital teknik. Penelitian ini merupakan penelitian survey, dengan narasumber adalah Pemiliki Ane Kampers yang memiliki usaha keripik khas Sumatera Barat. Penelitian ini memberikan gambaran strategi, pemilihan segmen, kelebihan dan kelemahan dalam pemasaran online. Harapan yang diinginkan dari hasil penelitian ini adalah menjadi acuan bagi calon pelaku khususnya anak muda dalam pemasaran online. Sehingga kedepan dapat mengambil contoh yang baik dan melengkapinya menjadi strategi yang lebih dahsyat.

Kajian Tentang Pemasaran Online untuk Meningkatkan Penjualan di Anne Kamperâ€™s Pariaman Rahayu, Sri; Ananda Irvan, Puji; Anggraini, Syafrida; Wulandari, Riri; Evanita, Susi; Friyatmi, Friyatmi
Jurnal Pendidikan Tambusai Vol. 5 No. 2 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Tujuan utama penelitian ini adalah untuk mengkaji pemasaran online guna mempromosikan merek, membangun preferensi dan meningkatkan penjualan melalui berbagai pemasaran digital teknik. Penelitian ini merupakan penelitian survey, dengan narasumber adalah Pemiliki Ane Kampers yang memiliki usaha keripik khas Sumatera Barat. Penelitian ini memberikan gambaran strategi, pemilihan segmen, kelebihan dan kelemahan dalam pemasaran online. Harapan yang diinginkan dari hasil penelitian ini adalah menjadi acuan bagi calon pelaku khususnya anak muda dalam pemasaran online. Sehingga kedepan dapat mengambil contoh yang baik dan melengkapinya menjadi strategi yang lebih dahsyat

Kajian Tentang Pemasaran Online untuk Meningkatkan Penjualan di Anne Kamper’s Pariaman Rahayu, Sri; Irvan, Puji Ananda; Anggraini, Syafrida; Wulandari, Riri; Friyatmi, Friyatmi
Jurnal Pendidikan Tambusai Vol. 5 No. 2 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan utama penelitian ini adalah untuk mengkaji pemasaran online guna mempromosikan merek, membangun preferensi dan meningkatkan penjualan melalui berbagai pemasaran digital teknik. Penelitian ini merupakan penelitian survey, dengan narasumber adalah Pemiliki Ane Kampers yang memiliki usaha keripik khas Sumatera Barat. Penelitian ini memberikan gambaran strategi, pemilihan segmen, kelebihan dan kelemahan dalam pemasaran online. Harapan yang diinginkan dari hasil penelitian ini adalah menjadi acuan bagi calon pelaku khususnya anak muda dalam pemasaran online. Sehingga kedepan dapat mengambil contoh yang baik dan melengkapinya menjadi strategi yang lebih dahsyat.

Kajian Tentang Pemasaran Online untuk Meningkatkan Penjualan di Anne Kamper’s Pariaman Rahayu, Sri; Ananda Irvan, Puji; Anggraini, Syafrida; Wulandari, Riri; Evanita, Susi; Friyatmi, Friyatmi
Jurnal Pendidikan Tambusai Vol. 5 No. 2 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i2.1276

Tujuan utama penelitian ini adalah untuk mengkaji pemasaran online guna mempromosikan merek, membangun preferensi dan meningkatkan penjualan melalui berbagai pemasaran digital teknik. Penelitian ini merupakan penelitian survey, dengan narasumber adalah Pemiliki Ane Kampers yang memiliki usaha keripik khas Sumatera Barat. Penelitian ini memberikan gambaran strategi, pemilihan segmen, kelebihan dan kelemahan dalam pemasaran online. Harapan yang diinginkan dari hasil penelitian ini adalah menjadi acuan bagi calon pelaku khususnya anak muda dalam pemasaran online. Sehingga kedepan dapat mengambil contoh yang baik dan melengkapinya menjadi strategi yang lebih dahsyat

Measuring Customer Satisfaction Using Marketing Mix Approach on Rice Farming Insurance Clients Haryono, Dwi; Rosanti , Novi; Sari, Dewi Mulia; Wulandari, Riri; Sinambela , Ebenezer
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.677-704

The Rice farming insurance (AUTP) program is a risk transfer mechanism designed to help farmers mitigate losses due to crop failures. This program is crucial as rice farming faces high level of risks and uncertainty. This study aims to analyze farmer’s attitudes toward AUTP and their satisfaction with the program’s attributes. Attitudes reflect farmer’s acceptance, trust, and perceptions of the benefits of the insurance, while satisfaction indicates the extent to wich their expectations are met. The research was conducted in Lampung Province, involving 161 randomly selected respondents. Farmers' attitudes were analyzed using Fishbein Multiattribute method, which evaluates their perceptions of various insurance attributes. Satisfaction levels were measured using the Customer Satisfaction Index (CSI), providing a quantitative perspective on farmer’s experiences with the AUTP Program. Base on the Fishbein Multiattribute analysis, farmer’s attitudes towards AUTP categorized as positive. This score indicates that farmers hold a favorable view of the AUTP program, with the highest scores attributed to service providers and pricing. According to CSI Analysis, farmer’s satisfaction was categorized as moderately satisfactory level. This indicates that although farmer’s needs are largely fulfilled, some aspects of the AUTP program still require improvement. To enhance farmer’s satisfaction and partisipation, additional effors are needed, such as expanding program outreach, refining the claims process, and offering better compensation. These actions are anticipated to ensure the sustainability and effectiveness of the AUTP program in the future.

ANALISIS DATA PANEL TRANSMISI HARGA BERAS DI PROVINSI LAMPUNG Wulandari, Riri; Rosanti, Novi; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 2 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i2.8948

The aims of this research are to examine the transmission of rice prices from the producer (miller) level to the consumer vertically, and to analyze the factors that influence determination of rice princes at the producer (miller) level in Lampung Province. The type of method applied in this research was descriptive research with quantitative approach. Data analysis was carried out using panel data from January 2020 to December 2022 fron 15 regencies/cities in Lampung Province. In addition, the data in this research was also analyzed by using Asymmetric Error Correction Model (AECM) and Ordinary Least Squares (OLS). The results obtained in this research indicate that a symmetrical transmission pattern of rice prices in the short term and an asymmetrical transmission pattern in the long term are occured in Lampung Province. Factors that influence the price of rice at the producer (miller) level in Lampung Province are the consumer price of rice, the price of imported rice, rice consumption, and the producer price of corn.Key words: economic valuation, travel cost method, visitor satisfaction

The Influence of Entrepreneurship Education, Practical Skills, and Digital Literacy on Entrepreneurial Intention and Entrepreneurial Success: The Influence of Entrepreneurship Education, Practical Skills, and Digital Literacy on Entrepreneurial Intention and Entrepreneurial Success Ulfah, Fadilla; Rayana Siregar, Dwi; Wulandari, Riri; Yolanda, Yola
Jurnal Pendidikan Ekonomi Vol 5 No 1 (2026): June
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jeec.v5i1.54729

This study aims to analyze the influence of entrepreneurship education, practical skills, and digital literacy on students’ entrepreneurial intention and entrepreneurial success. This research employs a quantitative approach using the path analysis method. The sample consists of students selected through a specific sampling technique, with a total of 82 respondents. Data were collected through questionnaires and analyzed using SPSS. The results indicate that entrepreneurship education has a negative and insignificant effect on entrepreneurial success, while practical skills and digital literacy have a positive effect on entrepreneurial success. Furthermore, entrepreneurship education, practical skills, and digital literacy have a positive influence on entrepreneurial intention. However, entrepreneurial intention does not have a significant effect on entrepreneurial success. Simultaneously, entrepreneurship education, practical skills, digital literacy, and entrepreneurial intention influence entrepreneurial success. These findings suggest that students’ entrepreneurial success is more strongly influenced by practical skills and digital literacy than by entrepreneurship education and entrepreneurial intention alone. Therefore, it is necessary to enhance practice-based learning and strengthen digital literacy within entrepreneurship education to improve students’ entrepreneurial success.

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