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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Wicara Desa
Sasmita, Anggi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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Strategi Pemasaran Tokopedia dalam Persaingan Antar E-Commerce dengan Analisis Swot Sasmita, Anggi; Ambarita, Yuli Marta; Putri, Annie Mustika
Jurnal Pendidikan Tambusai Vol. 5 No. 2 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.73 KB)

Abstract

Saat ini teknologi informasi sangat berkembang dan memberi dampak pada kehidupan manusia, termasuk bisnis dalam internet yaitu E-Commerce. E-Commerce dapat menghemat waktu dan tidak memerlukan modal besar untuk mempromosikan produk. Salah satunya e-commerce yang ada di Indonesia adalah Tokopedia. Tokopedia menyediakan peluang bisnis dan menjual berbagai produk dan jasa dengan harga yang terjangkau. Untuk menarik lebih banyak konsumen, Tokopedia melakukan pemasaran yang beragam, salah satunya adalah bekerja sama dengan beberapa publik figur sebagai brand ambassador mereka. Untuk melancarkan pemasarannya, Tokopedia bekerjasama dengan lembaga perbankan dan perusahaan lain agar konsumen mudah mendapatkan barang atau jasa yang dibutuhkan. Oleh karena itu, penelitian ini dilakukan untuk mengetahui bagaimana strategi pemasaran yang dilakukan Tokopedia di Indonesia dengan menggunakan analisis SWOT. Metode yang digunakan menggunakan deskriptif kuantitatif serta proses pengumpulan data dilakukan dengan metode Focus Group Discussion (FGD).
Strategi Pemasaran Tokopedia dalam Persaingan Antar E-Commerce dengan Analisis Swot Sasmita, Anggi; Ambarita, Yuli Marta; Putri, Annie Mustika
Jurnal Pendidikan Tambusai Vol. 5 No. 2 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saat ini teknologi informasi sangat berkembang dan memberi dampak pada kehidupan manusia, termasuk bisnis dalam internet yaitu E-Commerce. E-Commerce dapat menghemat waktu dan tidak memerlukan modal besar untuk mempromosikan produk. Salah satunya e-commerce yang ada di Indonesia adalah Tokopedia. Tokopedia menyediakan peluang bisnis dan menjual berbagai produk dan jasa dengan harga yang terjangkau. Untuk menarik lebih banyak konsumen, Tokopedia melakukan pemasaran yang beragam, salah satunya adalah bekerja sama dengan beberapa publik figur sebagai brand ambassador mereka. Untuk melancarkan pemasarannya, Tokopedia bekerjasama dengan lembaga perbankan dan perusahaan lain agar konsumen mudah mendapatkan barang atau jasa yang dibutuhkan. Oleh karena itu, penelitian ini dilakukan untuk mengetahui bagaimana strategi pemasaran yang dilakukan Tokopedia di Indonesia dengan menggunakan analisis SWOT. Metode yang digunakan menggunakan deskriptif kuantitatif serta proses pengumpulan data dilakukan dengan metode Focus Group Discussion (FGD).
SOSIALISASI DAN PENDAMPINGAN PEMBUATAN PUPUK ORGANIK CAIR (POC) DARI LIMBAH JAMBU METE MENGGUNAKAN METODE EMBER BERTUMPUK Humaira, Ani Fatin; Sasmita, Anggi; Putri, Fadila Rahmatika; Khantasilo, Ananda; Ramdani, Rifki; Putri, Rizky Emayantiara; Rozaldi, Osama Riza; Osama Riza Rozaldi; Jamadi, Yasin; Nurardianingsih; Solihin; Liaturrahman, Noval; Yasa, I Wayan
Jurnal Wicara Vol 2 No 3 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i3.4078

Abstract

Selengen Village is one of the villages in Kayangan District, North Lombok Regency which has abundant potential for plantation and agricultural products. One of the existing plantation products is cashew nuts. Abundant plantation products also result in high levels of plantation product waste which cannot be managed optimally by local communities. One effort that can be done is processing waste into organic fertilizer. For this reason, the PMD KKN team from Mataram University, Selengen Village, held a socialization regarding the manufacture of Liquid Organic Fertilizer (LOF) with the aim of utilizing plantation waste in the hamlet of Tangga, Selengen village. There were two methods used, namely socialization and direct practice involving the community members. farmers in the hamlet of Tangga Selengen Village. The activity was carried out on January 16 2024 in Tangga Hamlet, in collaboration with the North Lombok Regency Environment and Forestry Service (DLHK) as presenters and KKN students as demonstrators of the stages of making a LOF. From this activity, the output was obtained in the form of tools for making liquid organic fertilizer, namely stacked buckets and Liquid Organic Fertilizer (LOF) products from cashew nuts. The resulting LOF can be utilized and applied by spraying it on plant leaves. After the entire series of events had been carried out, the event was closed by the presenter and ended with a group photo and distribution of POC products by KKN students to the participants. Socialization and education regarding the management of plantation waste into products must continue to be carried out. This is to increase community knowledge and habit in managing existing waste, as well as increase community consistency in protecting the environment.
THE IMPACT OF LIQUIDITY, LEVERAGE, AND CAPITAL INTENSITY ON TAX AVOIDANCE IN MANUFACTURING COMPANIES (2022-2024) Sasmita, Anggi; Fionasari, Dwi; Fitriana, Nur
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 1 No. 4 (2025): Special Volume for International Collaboration
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56858/jmpkn.v1i4.743

Abstract

This study aims to determine the effect of liquidity, leverage, and capital intensity on tax avoidance. This is a quantitative research. The data used in this study is secondary data. The population in this study consists of 47 companies, and the sample includes 28 companies over three years. The sampling technique used is purposive sampling. The total research sample is 84 financial statements and annual reports from manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange (IDX) during the period 2022-2024. The data obtained is processed using SPSS 25 with multiple linear regression testing. The results of this study show that liquidity and leverage have no effect on tax avoidance, while capital intensity affects tax avoidance.
SOSIALISASI DAN PENDAMPINGAN PEMBUATAN PUPUK ORGANIK CAIR (POC) DARI LIMBAH JAMBU METE MENGGUNAKAN METODE EMBER BERTUMPUK Humaira, Ani Fatin; Sasmita, Anggi; Putri, Fadila Rahmatika; Khantasilo, Ananda; Ramdani, Rifki; Putri, Rizky Emayantiara; Rozaldi, Osama Riza; Osama Riza Rozaldi; Jamadi, Yasin; Nurardianingsih; Solihin; Liaturrahman, Noval; Yasa, I Wayan
Jurnal Wicara Vol 2 No 3 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i3.4078

Abstract

Selengen Village is one of the villages in Kayangan District, North Lombok Regency which has abundant potential for plantation and agricultural products. One of the existing plantation products is cashew nuts. Abundant plantation products also result in high levels of plantation product waste which cannot be managed optimally by local communities. One effort that can be done is processing waste into organic fertilizer. For this reason, the PMD KKN team from Mataram University, Selengen Village, held a socialization regarding the manufacture of Liquid Organic Fertilizer (LOF) with the aim of utilizing plantation waste in the hamlet of Tangga, Selengen village. There were two methods used, namely socialization and direct practice involving the community members. farmers in the hamlet of Tangga Selengen Village. The activity was carried out on January 16 2024 in Tangga Hamlet, in collaboration with the North Lombok Regency Environment and Forestry Service (DLHK) as presenters and KKN students as demonstrators of the stages of making a LOF. From this activity, the output was obtained in the form of tools for making liquid organic fertilizer, namely stacked buckets and Liquid Organic Fertilizer (LOF) products from cashew nuts. The resulting LOF can be utilized and applied by spraying it on plant leaves. After the entire series of events had been carried out, the event was closed by the presenter and ended with a group photo and distribution of POC products by KKN students to the participants. Socialization and education regarding the management of plantation waste into products must continue to be carried out. This is to increase community knowledge and habit in managing existing waste, as well as increase community consistency in protecting the environment.
Co-Authors Ambarita, Yuli Marta Fionasari, Dwi Humaira, Ani Fatin I Wayan Yasa, I Wayan Jamadi, Yasin Khantasilo, Ananda Liaturrahman, Noval Nur Fitriana Nurardianingsih Osama Riza Rozaldi Putri, Annie Mustika Putri, Fadila Rahmatika Putri, Rizky Emayantiara Ramdani, Rifki Rozaldi, Osama Riza Solihin