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All Journal Jurnal Pengabdian Masyarakat Jurnal Quancom: Jurnal Quantum Komputer JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Hasri Awal
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Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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Journal : JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)

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Digital Marketing Training and Assistance for MSMEs at INS Kayu Tanam High School: Pelatihan Dan Pendampingan Digital Marketing Bagi UMKM Di SMA INS Kayu Tanam Aggy Pramana Gusman; Hasri Awal
Journal of Community Service and Application of Science Vol. 2 No. 1 (2023): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/2cq0pw07

Abstract

Technological developments have created many opportunities for many sectors. One of them is the opportunity for students to start becoming MSME actors. A business that utilizes technological media has a great opportunity to develop. Utilizing technology in a business can be done with digital-based marketing or what is usually called digital marketing. Digital marketing is an online promotional and marketing activity by utilizing social media, e-commerce and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs at SMA Ins Kayu Tanam, Padang City This research aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME students at SMA Ins Kayu Tanam. The method used in this research is descriptive qualitative using observation techniques and focused discussions in collecting data. Based on the research results, the implementation of digital marketing at Ins Kayu Tanam High School has gone well, but there are still obstacles faced, namely that there are still some MSME players who lack understanding of technology
Socialization and Implementation of Digital Media in the Development of Promotional Videos for Guak Lago Camping Ground Tourism Sayuti, Muhammad; Aggy Pramana Gusman; Okta Andrica Putra; Harkamsyah Andrianof; Hasri Awal; Melisa Suardi
Journal of Community Service and Application of Science Vol. 4 No. 2 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/08zzqf76

Abstract

Nestled in the heart of nature, Bumi Perkemahan Guak Lago holds extraordinary tourism potential, yet remains trapped in the shadow of obscurity. The subject of this community service is a hidden gem awaiting its moment in the spotlight, where promotion still relies on conventional methods with limited reach. The prevailing phenomenon is a paradox: a captivating landscape enjoyed only by a handful of local visitors, while a vast wave of digital tourists actively seeks new destinations that go viral on their screens. This Community Service (Pengabdian kepada Masyarakat/PKM) initiative acts as a bridge, shifting the paradigm by bringing the winds of digital change directly to the managing community. The applied method was a series of transformative interactions, beginning with intensive socialization on the importance of digital media, followed by practical training and direct mentoring in visual content production. This process went beyond mere theory, immersing participants in every stage—from capturing images with smartphones and basic editing to distribution strategies on social platforms. The overall outcome of this activity is commendable: the birth of a professional promotional video entirely crafted by the local community, which now serves not only as a promotional tool but also as a new symbol of pride and self-reliance. The activity successfully ignited the spark of digital literacy, transforming passivity into activity, turning mere site caretakers into confident content creators. Its impact flows like the waters of Guak Lago refreshing, bringing new life, and opening a stronger current of economic opportunities for sustainable village tourism. This empowerment is not an end but the first step on a long journey toward promotional self-sufficiency in the digital era.
Co-Authors Aggy Pramana Gusman Anip Febtriko, Anip Billy Hendrik Harkamsyah Andrianof Lusi Andriani Mardhiah Masril Melisa Suardi Okta Andrica Putra Ondra Eka Putra Retno Devita Sayuti, Muhammad Tri Rahayuningsih