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Evaluasi Peran Humas Bawaslu Melalui Kolaborasi Mahasiswa dan Aktivis pada Pemilu Serentak 2024 di Kota Binjai Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Erwin Sirait; Poltak Pardamean Simarmara; Demak Claudia Yosephine Simanjuntak; Jusra Tampubolon
Karawo : Journal of Community Service (KJCS) Vol. 3 No. 1 (2025): Karawo : Journal of Community Service (KJCS)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karawo.v3i1.116

This Community Service (PKM) activity aims to evaluate the role of Bawaslu's public relations in increasing public participation in the 2024 Simultaneous Elections, through collaboration with students and activists. The activity was carried out in the form of a seminar and forum group discussion (FGD) involving 50 participants from students and activists in Binjai City. This event was held on March 6, 2025, at the Graha Kardopa Hotel. Through the presentation of material by speakers from Bawaslu North Sumatra, and Management Lecturers from Prima Indonesia University as well as open discussion sessions, this activity encourages a deeper understanding of the strategic role of public communication and public relations in the implementation of transparent and participatory elections. The evaluation results showed that collaboration between students, activists, and Bawaslu was able to strengthen the effectiveness of political communication and increase the participatory awareness of the younger generation. This activity is expected to be a model of educational synergy between election organizing institutions and civil society groups in supporting healthy and inclusive democratic practices.

Empowering Rural Communities through Coffee Bean Processing Training for Competitive Value Creation in Motung Village, Toba Regency Hengki Mangiring Parulian Simarmata; Henry Dunan Pardede; Doris Yolanda Saragih; Firinta Togatorop; Daulat Nathanael Banjarnahor
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 4 (2025): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i4.1417

This community service program was designed to strengthen the competitive value of coffee bean processing through a combination of practical field training and structured mentoring for rural communities. The activity took place on June 29, 2025, in Motung Village, Ajibata District, Toba Regency, and involved 20 local participants representing farming households. The implementation model emphasized a participatory and hands-on approach, where participants were directly engaged in coffee bean processing techniques under the guidance of academic experts and field mentors. This initiative was a collaborative effort between Universitas Murni Teguh PSDKU Pematangsiantar, Politeknik Bisnis Indonesia, and the Farmer and Fishermen Association (KTNA) Pematangsiantar. The program’s primary objectives were to enhance local community skills in post-harvest coffee processing, to raise product quality standards, and to generate added value that would enable rural producers to compete in wider markets. Through structured mentoring, participants received continuous assistance that ensured they could apply the acquired knowledge and skills independently after the training activities concluded. The results demonstrated significant improvements in participants’ understanding and technical capacity, particularly in the areas of sorting, drying, roasting, and packaging coffee beans. These competencies allowed the local community to produce higher-quality coffee products that meet market expectations and enhance competitiveness. Furthermore, the program strengthened the link between academic knowledge, practical field skills, and local wisdom, which together form the foundation for sustainable rural empowerment. By improving coffee bean processing capacity, the initiative is expected to increase household income, foster an entrepreneurial spirit, and support the long-term development of Toba’s rural economy. In this way, the program not only equips the community with technical expertise but also contributes to broader goals of economic sustainability and social resilience in the region.

Memberdayakan Kelompok Tani Melalui Optimalisasi Kebun Rumah untuk Peningkatan Ekonomi Masyarakat Hengki Mangiring Parulian Simarmata; Henry Dunan Pardede; Erwin Sirait; Doris Yolanda Saragih; Demak Claudia Yosephine Simanjuntak; Jusra Tampubolon
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 5 (2025): October : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i5.1475

This Community Service Program (PKM) was implemented in Siantar Martoba, Pematangsiantar City, with the aim of enhancing the local economy through empowering farmer groups in optimizing backyard land. The program is a collaboration between Universitas Murni Teguh PSDKU Pematangsiantar, Politeknik Bisnis Indonesia, and the Food Security and Agriculture Office of Pematangsiantar City, attended by 15 farmers on July 4, 2025. The resource person, Henry Dunan Pardede, S.P., M.M., provided training on cultivating high-value crops such as California Papaya and Caplak Chili. The activities consisted of preparation, training, field assistance, and distribution of seedlings. The results showed an improvement in skills, entrepreneurial motivation, and more productive use of backyard land. This program also contributed to the achievement of SDGs point 1 (No Poverty), point 2 (Zero Hunger), and point 8 (Decent Work and Economic Growth) by strengthening the local economy based on agricultural potential. With a community-based approach, this program successfully increased food security, household income, and the sustainability of agricultural practices, while demonstrating the effectiveness of empowerment that can be extended to other areas facing similar challenges.

Influence of Technology Availability and Ease of Use on Academic Achievement with Behavioral Control, Usefulness, and Subjective Norm as Mediators Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Andy Wijaya; Elfina Okto Posmaida Damanik
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.109

This study aims to analyze the influence of Technology Availability and Perceived Ease of Use on Academic Achievement with mediating variables of Perceived Behavior, Perceived Usefulness, and Subjective Norm. A qualitative approach with an explanatory design was used in this study. The research population consists of all students at Politeknik Bisnis Indonesia who actively use technology in academic activities, with a sample of 130 respondents selected through a purposive sampling technique. The research results show that Technology Availability has a significant positive effect on Perceived Behavioral Intention (T-Statistic 8.412; P-Value 0.000) and Perceived Usefulness (T-Statistic 3.249; P-Value 0.001). Perceived Ease of Use shows a significant positive effect on Perceived Usefulness (T-Statistic 10.875; P-Value 0.000) and Subjective Norm (T-Statistic 11.476; P-Value 0.000). These results support the Technology Acceptance Model (TAM) theory. Additionally, Perceived Behavioral Intention and Perceived Usefulness each have a significant positive effect on Academic Achievement (T-Statistic 3.382; P-Value 0.001, T-Statistic 2.422; P-Value 0.016). However, Subjective Norms do not have a direct impact on Academic Achievement. (T-Statistik 1,452; P-Value 0,147). These findings highlight the importance of technology availability and perceived ease of use in enhancing students' academic performance by meditating on behavioural intention and perceived benefits. Recommendations are given for improving access and technology training in educational environments to maximize the use of technology in learning.

Influence of Technology Availability and Ease of Use on Academic Achievement with Behavioral Control, Usefulness, and Subjective Norm as Mediators Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Andy Wijaya; Elfina Okto Posmaida Damanik
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.109

This study aims to analyze the influence of Technology Availability and Perceived Ease of Use on Academic Achievement with mediating variables of Perceived Behavior, Perceived Usefulness, and Subjective Norm. A qualitative approach with an explanatory design was used in this study. The research population consists of all students at Politeknik Bisnis Indonesia who actively use technology in academic activities, with a sample of 130 respondents selected through a purposive sampling technique. The research results show that Technology Availability has a significant positive effect on Perceived Behavioral Intention (T-Statistic 8.412; P-Value 0.000) and Perceived Usefulness (T-Statistic 3.249; P-Value 0.001). Perceived Ease of Use shows a significant positive effect on Perceived Usefulness (T-Statistic 10.875; P-Value 0.000) and Subjective Norm (T-Statistic 11.476; P-Value 0.000). These results support the Technology Acceptance Model (TAM) theory. Additionally, Perceived Behavioral Intention and Perceived Usefulness each have a significant positive effect on Academic Achievement (T-Statistic 3.382; P-Value 0.001, T-Statistic 2.422; P-Value 0.016). However, Subjective Norms do not have a direct impact on Academic Achievement. (T-Statistik 1,452; P-Value 0,147). These findings highlight the importance of technology availability and perceived ease of use in enhancing students' academic performance by meditating on behavioural intention and perceived benefits. Recommendations are given for improving access and technology training in educational environments to maximize the use of technology in learning.

Innovative Experience Strategy to Increase Intention to Revisit Pematangsiantar Zoo Hengki Mangiring Parulian Simarmata; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Elfina Okto Posmaida Damanik; Doris Yolanda Saragih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.284

The development of digital technology has led to significant changes in the tourism industry sector, particularly in Indonesia. Innovative experience is one of the key factors in understanding tourist behaviour. This study analyses the relationship between innovative experiences and the value of returning tourists to zoos in Pematangsiantar. The research employed an explanatory quantitative approach, collecting data through a questionnaire with a 5-point Likert scale administered to 97 tourists, using the Slovin margin of error formula of 0.1. Statistical data processing utilises SPSS to test validity, reliability, normality, and heteroscedasticity, as well as to perform hypothesis testing and conduct simple linear regression. The results showed a significant influence of innovative Experience on tourist return visits (R² = 0.787)—the practical contribution of research in implementing technology-based tourism activities, especially in developing countries such as Indonesia.

Empowering Students’ Global Communication Skills through English for Global Communication Workshop at Politeknik Bisnis Indonesia Doris Yolanda Saragih; Erwin Sirait; Firinta Togatorop; Andi Setiadi Manalu; Poltak Pardamean Simarmata; Hengki Mangiring Parulian Simarmata
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2388

This community service program, entitled English for Global Communication: Strengthening Intercultural Competence among Polytechnic Students, was led by Doris Yolanda Saragih, S.Pd., M.Pd., in collaboration with Clementine and Josh, guest lecturers from the United Kingdom. The activity took place at Politeknik Bisnis Indonesia on September 1, 2025, involving 60 students across two interactive learning sessions. The program aimed to enhance students’ ability to communicate effectively in global settings by integrating language proficiency, cultural awareness, and practical communication strategies. The learning process applied a communicative and experiential approach, featuring discussions, simulations, and task-based learning to develop students’ speaking fluency, cross-cultural sensitivity, and confidence. The participation of native English speakers provided authentic exposure to international discourse and cultural perspectives, which enriched the overall learning experience. Evaluation results indicated a significant improvement in students’ oral communication skills, vocabulary use, and intercultural understanding. Furthermore, participants demonstrated higher motivation and readiness to apply English in academic and professional contexts. Overall, this community engagement initiative effectively contributed to enhancing global communication competence and supported the institution’s mission to cultivate globally competitive and culturally aware graduates.

Analysis of The Larger and Smaller Units of Translation in Feature News Adiyatma Rahmadanto; Doris Yolanda Saragih
PRAGMATICA : Journal of Linguistics and Literature Vol. 3 No. 2 (2025): PRAGMATICA : Journal of Linguistics and Literature
Publisher : CV. Tirta Pustaka Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60153/pragmatica.v3i2.213

Communication is an important aspect to allow human to interact with one another. It is quite simple and complex function in daily life. Mass media such as news is one of the types of communication that human use to receive information. Feature news stands out among other news due to its narrative and emotional aspects. With news being one of the roles to spread information to a diverse audience with different background such as language, it creates barriers to the non-English speaker audience. This study aims to explore translation roles with strategies and procedures to overcome communication barriers. It examines the process of translation by looking to the larger and smaller units of translation and how those units affect the Target Text naturalness by comparing the Source Text and Target Text using theories by Peter Newmark, Eugene Nida, Jean-Paul Vinay, and Jean Darbelnet as analytical frameworks.

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