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All Journal Multifinance Adpebi International Journal of Multidisciplinary Sciences
Lilyana, Fitria
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Development E-Commerce Web Site Lilyana, Fitria; Tahmat, Tahmat; Rijayana, Iwan
Adpebi International Journal of Multidisciplinary Sciences Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v1i1.277

Abstract

Buying and selling activities carried out electronically have now become delightful activities for many people. Also called online shopping, this is considered to make it easier for sellers and buyers and seems more practical. Not only making online shops in various types of shopping applications, but many business actors also create e-commerce-themed websites to expand their sales network of products and services. For website creation, many templates can be used, one of which is Prestashop Content Management System (CMS), which is an e-commerce platform used to build online store sites. In Prestashop, there are already many features that can be used, and it also makes it easier for users to build the website they want to create. Even though many people have switched to online shop users. But there are too many shops or malls that they still visit directly to see first-hand the quality of the desired goods.
The effects of macroeconomic factors on stock return: LQ45 Indonesia stock market Tahmat, Tahmat; Lilyana, Fitria; Sapitri, Listi Maulida
Adpebi International Journal of Multidisciplinary Sciences Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v1i1.289

Abstract

Purpose – This study aims to analyze the money supply, economic growth, Rupiah exchange rate, and indeks dow jones on stock return, either partially o simultaneously. Methodology/approach - The population in this study is LQ45 shares which are listed in IDX statistical reports on the Indonesia Stock Exchange from 2010 to 2020. Based on the technique of purposive sampling.,17 issuers met the criteria. The type of research is quantitative research with secondary data. The research method uses descriptive and verification methods. The data analysis technique is a multiple linear regression analysis of panel data with several tests. Findings – From the results of the study, it can be concluded that partially Money Supply has a positive and insignificant effect on stock returns. Economic growth has a negative and significant effect on stock returns. The Rupiah Exchange Rate and the Dow Jones Index have a positive and significant effect on stock returns. Meanwhile, simultaneously, Money Supply, Economic Growth, Rupiah Exchange Rate, and Dow Jones Index have no effect on stock returns. Novelty/value – The value of this study is the growth of LQ45 stick returns which always fluctuate can be influenced by various factors, one of which is external factors, this must be considered by investors to minimize losses. Keywords: macroeconomic and stocks return
CUSTOMER LOYALTY: THE INFLUENCE OF PRICES AND PROMOTIONS ON CUSTOMER LOYALTY : CASE STUDY AT MINIMARKET IN BANDUNG Putra, Wahyu Pramana Arya; Fransiska, Friza Viola; Lilyana, Fitria; Hersusetiyati, Hersusetiyati; Lusiana, Senny
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.348

Abstract

Indomaret customers in Bandung tend to compare prices at one minimarket with another, especially if the minimarkets are located close to each other. The price of goods in minimarkets is a fixed price that cannot be negotiated by customers. Customers tend to see product promotions in the form of discounts or price discounts, as well as other promotions such as bundling packages, when they want to make a purchase. This research was conducted to describe and analyze prices, promotions, and customer loyalty, as well as to measure the influence of prices and promotions on customer loyalty at Indomaret in Bandung. The method used in this research is descriptive and a verification analysis method. The population in this research is the Indomaret in Bandung customers. The analytical method used in this research is multiple linear regression analysis. Based on partial research results, prices have a positive and significant effect on customer loyalty, and promotions have a positive and significant effect on customer loyalty. Simultaneously, price and promotion have a positive and significant effect on Indomaret customer loyalty in Bandung.
Co-Authors Fransiska, Friza Viola Hersusetiyati, Hersusetiyati Iwan Rijayana, Iwan Lusiana, Senny Putra, Wahyu Pramana Arya Sapitri, Listi Maulida Tahmat, Tahmat