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All Journal Jurnal Pengabdian kepada Masyarakat Journal of Advanced Studies in Management
TAMTOMO, AGATHA PRICILLIA SEKAR
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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OPTIMALISASI DAYA SAING UMKM MELALUI PELATIHAN FOTOGRAFI PRODUK RUMAHAN BERBASIS ESTETIKA VIRTUAL SHOP: STRATEGI BRANDING VISUAL DENGAN PERALATAN SEDERHANA UNTUK TRANSFORMASI DIGITAL USAHA MIKRO: Strategi Branding Visual dengan Peralatan Sederhana untuk Transformasi Digital Usaha Mikro Tamtomo, Agatha Pricillia Sekar; Budiono, Graceilla Kristia Seraphim; Mutia Ulfa; Fauzi, Muhammad Anwar; Ahmad Aufar Ribhi
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Transformasi digital menuntut pelaku UMKM untuk memiliki kemampuan memasarkan produk secara daring dengan tampilan visual yang menarik. Namun, banyak pelaku usaha mikro menghadapi keterbatasan pengetahuan dan fasilitas dalam menghasilkan foto produk yang estetis. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas branding visual UMKM melalui pelatihan fotografi produk rumahan berbasis estetika virtual shop, menggunakan peralatan sederhana yang mudah diakses. Metode yang digunakan adalah pelatihan partisipatif, demonstrasi teknik fotografi DIY, serta pendampingan praktik langsung oleh peserta. Subjek kegiatan ini adalah kelompok UMKM Paroki St. Antonius Padua Purbayan. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta mengambil foto produk yang layak unggah, serta peningkatan kesadaran akan pentingnya tampilan visual dalam membangun daya saing di platform digital. Program ini mendorong perubahan sosial menuju kemandirian promosi dan peningkatan nilai jual produk UMKM secara digital.
GENERATION Z'S BEHAVIOR IN INVESTING : UNIQUE AND ODD Tamtomo, Agatha Pricillia Sekar; Setiawan, Doddy; Budiono, Graceilla Kristia Seraphim; Ulfa, Mutia
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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This study was conducted with the aim of determining the influence of investor behavioral factors on risk perception and investment decisions in generation Z stock investors. These behavioral factors consist of overconfidence and emotion and use financial literacy as a moderator. The respondents in this study were 361 generation Z investors in Indonesia. Sampling used purposive sampling technique, while data analysis used SEM (Structural Equation Modeling) method using smartPLS software. The results of this study indicate that overconfidence and emotion influence the risk perception of generation Z investors. Financial literacy has also been shown to moderate the relationship between overconfidence and investment decisions. Unlike other similar studies, financial literacy was found to be a very strong driving factor in influencing the existence of the relationship between overconfidence and investment decisions. One of the reasons is the rapid development of technology and the differences in the hierarchy of needs in this generation. This study can help brokerage and securities companies to plan in dealing with young investors, especially generation Z, to better direct and introduce risks in stock investors.
Co-Authors Ahmad Aufar Ribhi Budiono, Graceilla Kristia Seraphim Doddy Setiawan fauzi, Muhammad Anwar Mutia Ulfa ulfa, mutia