Article Per Year (5 Year)
p-Index From 2020 - 2025
1.203
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah METHONOMI Emerging Science Journal Visi Sosial Humaniora Jurnal Manajemen dan Pemasaran Jasa
Silalahi, Andri Dayarana K.
Universitas HKBP Nommensen Medan
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
EFEK E-WOM TERHADAP EVALUASI MEREK SAMSUNG DI KOTA MEDAN DENGAN KETERIKATAN DAN KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI Romindo Megawati Pasaribu; Andri Silalahi
Jurnal Ilmiah METHONOMI Vol 4, No 1 (2018)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.293 KB)

Abstract

Electronic Word of Mouth (E-WOM) memiliki potensi yang sangat besar dan penting sebagai media marketing saat ini bagi perusahaan. Aktifitas E-WOM lebih mudah untuk dilacak dan diketahui. E-WOM berbeda dengan WOM yang terjadi di dunia nyata yang sifatnya alami dan sangat sulit untuk diketahui sumbernya secara nyata dan seringkali tidak dapat dipertanggungjawabkan. Penelitian ini bertujuan untuk mengetahui pengaruh E-WOM terhadap evaluasi merek, dengan keterikatan merek dan kredibilitas merek sebagai variabel mediasi. Populasi dalam penelitian adalah masyarakat Kota Medan yang menggunakan telepon genggam pintar (smartphone) dengan merek Samsung. Teknik pengambilan sampel pada penelitian ini dilakukan dengan menggunakan metode purposive sampling. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM), terutama Partial Least Square (PLS). Hasil penelitian ini adalah Electronic Word of Mouth memiliki pengaruh langsung dan tidak langsung terhadap evaluasi merek melalui keterikatan merek dan kredibilitas merek sebagai variabel intervening. Hasil, pembahasan dan implikasi akan dijelaskan pada bagian akhir artikel ini.
Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA Wen-Kuo Chen; Chien-Wen Chen; Andri Dayarana K. Silalahi
Emerging Science Journal Vol 6, No 3 (2022): June
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2022-06-03-03

Abstract

Live streaming commerce has experienced tremendous growth over the past few years. Although research has increasingly investigated the phenomenon of live streaming as e-commerce, it is arguably essential to determine why consumers make purchases through live streaming and send paid gifts to streamers. This study aims to understand users' social commerce purchase intentions and gift-giving according to the uses and gratification perspective, and engagement, and extends the literature by identifying five uses and gratifications for social media live streaming and how the viewers' engagement affects purchase intentions and gift-giving. We tested the hypothesis among 525 Indonesians who watch live streaming through Structural Equation Modeling (SEM) and fuzzy set Qualitative Comparative Analysis (fsQCA). The results of SEM confirm the importance of pass-times and habits to consumer engagement in live streaming. In this sequence, the role of engagement (emotional, social presence, and immersion) was confirmed to significantly influence purchase intention and gift-giving intention. The results of fsQCA provide theoretical insight and practical suggestions for increasing our understanding of the complex interconnectivity among uses, gratification factors, engagement in social commerce purchase intentions, and gift-giving intentions. Finally, this study also highlighted the configurational conditions for understanding consumer behaviors in live streaming commerce. Doi: 10.28991/ESJ-2022-06-03-03 Full Text: PDF
ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES IN BRAND LOYALTY WITH BRAND AWARENESS AS INTERMEDIATE VARIABLES (STUDY ON TRAVELOKA BRAND) Romindo Pasaribu; Andryana Silalahi
Visi Sosial Humaniora Vol. 1 No. 1 (2020): Visi Sosial Humaniora: Edisi Juni 2020
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v1i1.26

Abstract

Social media marketing is a process of strategy and methods for building the influence, reputation and brand of a company in the community of potential customers, readers, or supporters. Company. The objectives of this study are: (1) To examine the effect of social media marketing activities on brand loyalty on the Traveloka brand? (2) To test the effect of social media marketing activities on brand awareness of brands on the Traveloka brand, and (3) To examine the effect of social media marketing activities on brand loyalty and brand awareness as intermediary variables on the Traveloka brand ?. This study uses a survey method with primary data collection techniques.  The research population is potential customers and the public who have seen social media marketing activities carried out by Traveloka Applications. The results showed that there was a significant influence between social media marketing activity variables on the Traveloka brand loyalty in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan.
Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation Pantas H Silaban; Andri Dayarana K. Silalahi; Edgar Octoyuda
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.747 KB) | DOI: 10.25105/jmpj.v14i2.9342

Abstract

Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addiction to online mobile games (OMG) in apps purchase intention through a stickiness mediation variable. The samples were determined by using purposive random sampling, which consisted of gamers or people who were playing online mobile games and ever purchase a games feature. Therefore, a total of 439 responses were collected through an online survey. This research employs SmartPLS 2.0 to test both measurement and structural models. The results showed that the addiction to online mobile games influenced app purchase intention, and stickiness also mediated the relationship between addiction to online mobile games and app purchase intention. The contribution of this research emphasizing that the addiction to online mobile games had become a behavior that created stickiness and intention is also discussed in this research.
How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA Wen-Kuo Chen; Pantas H. Silaban; Widya Elisabeth Hutagalung; Andri Dayarana K. Silalahi
Emerging Science Journal Vol 7, No 1 (2023): February
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2023-07-01-02

Abstract

In recent years, social media influencers (SMIs) have become independent entities capable of influencing their audiences. Businesses look towards SMIs on Instagram as a marketing communication tool due to their popularity and effectiveness. In tourism, few studies investigate the role of SMI in influencing travel behaviors. The study examines how SMI can influence Instagram followers' travel behaviors. This study determined SMI based on attractiveness, similarity, and expertise. SMI can generate parasocial interactions with followers and build trust by promoting destinations based on these three dimensions. This study tested the research hypothesis on 364 respondents using a dual-approach analysis of structural equation modeling and fuzzy set qualitative comparative analysis. The results of the SEM analysis confirm that consumers were more likely to trust SMI based on their expertise and similarity. Also, this study demonstrated that highly attractive SMI and similarity with followers can lead to parasocial interactions. When consumers trust and feel parasocial interaction with SMI, they are more likely to consider traveling. FsQCA results confirm the presence of two configurations with high travel intention. The causal conditions configuration presented in this study demonstrated the interdimensional relationship between SMIs (attractiveness, similarity, and expertise), trust, and parasocial interaction in terms of travel intention. This study also achieved theoretical contributions and managerial implications on how scholars and tourism managers leverage SMIs to create high travel intentions. Doi: 10.28991/ESJ-2023-07-01-02 Full Text: PDF
Does destination promotion on social media affect visit intention? Empirical study on Instagram Pantas H. Silaban; Lamtiur Hutabarat; Andri Dayarana K. Silalahi; Edgar Octoyuda
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13516

Abstract

In today's economy, social media can be a valuable tool for businesses to conduct various marketing activities. In particular, social media marketing is imperative for tourism as it helps with branding, increasing awareness, and driving visitors. In this way, social media can be used in marketing communication, media promotion, and reaching more target consumers. A limited number of studies have investigated the topic of destination promotion from the tourism marketing perspective. As a result, social media has become a popular media reference that influences consumers' decision-making processes. This study aims to investigate how the promotion of beach destinations on social media affects destination attractiveness, destination image, and visit intention. This study examined the hypotheses of 320 respondents who possess Instagram accounts and have visited beach tourist destinations due to Instagram promotions. Smart-PLS 3.0 was used to examine the hypothesis using the structural equation modeling method. Test results indicate that promoting destinations on social media can significantly influence their attractiveness and public perception. When consumers believe that a destination is attractive, it will positively impact the destination's image. Furthermore, the destination image can significantly impact the visit intention. As a result, the findings of this study suggest that tourism businesses use the findings as an effective means to develop a positive image of a destination that is attractive. Furthermore, this study contributed to how tourism marketing businesses and researchers may be able to use Instagram to generate interest in visiting.
Co-Authors Andri Dayarana K. Silalahi Chien-Wen Chen Edgar Octoyuda Lamtiur Hutabarat Pantas H Silaban Pantas H. Silaban Pantas H. Silaban Romindo Megawati Pasaribu Wen-Kuo Chen Widya Elisabeth Hutagalung