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All Journal IJECS: Indonesian Journal of Empowerment and Community Services Journal of Education Research JEBD
Agustina, Febi
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Kualitas Produk,Lokasi,Loyalitas Pelanggan,Kepuasan Konsumen di Kosmetik H.Amd Aziz agustina, Febi; salim, Emil; putri, Della asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the influence of product quality and location on customer loyalty through customer satisfaction as an intervening variable at H. Amd Aziz Cosmetics in Solok City. The research method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) 3.0, using a questionnaire with 100 respondents. The results of the data analysis indicate that there is a positive and significant influence of product quality on customer satisfaction. There is a positive and significant influence of location on customer satisfaction. There is a positive and significant influence of product quality on customer loyalty. There is a positive and significant influence of location on customer loyalty. There is a positive and significant influence of customer satisfaction on customer loyalty. There is a positive and significant influence of product quality on customer loyalty through customer satisfaction as an intervening variable. The influence of product quality on customer loyalty and the influence of location on customer loyalty at H. Amd Aziz Cosmetics in Solok City.
Co-Authors Alif Maulana, Alif Emil Salim Puspitasari, Heppy Hyma Puspytasari, Heppy Hyma Putri, Della Asmaria Rochma Wati, Ifa