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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PEDAMAS (Pengabdian Kepada Masyarakat) Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
harahap, nur'ain
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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The Effect of Service Quality and Servicescape on Customer Satisfaction in Ayam Penyet Jakarta Restaurant, Singamangaraja Branch, Medan Lubis, Elya Puspita; Hadian, Arief; Nasution, Lukman; Harahap, Nur'ain; Lubis, Anggia Sari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7133

Abstract

This study aims to analyze the effect of Service Quality and Servicescape on customer satisfaction at Ayam Penyet Restaurant Jakarta, Sisingamangaraja Branch, Medan. The research method used in this research is quantitative. This research starts from pre-research conducted in January 2022 until March 2022. The data collection techniques used are observation, literature study and questionnaires. The population in this study were 2,902 consumers of Ayam Penyet Restaurant Jakarta Sisingamangaraja Branch, with a total sample of 97 consumers. The type in this research is correlational (Correlational Studies). The data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear analysis, t test (partial), F test (simultaneous), Coefficient of Determination (R2). Based on the results of the service quality t test obtained tcount > ttable (9,993> 1,985) This means that Ho is rejected and H1 is accepted, which means that service quality has a positive and significant influenceon consumer satisfactionChicken Penyet Restaurant Jakarta Sisingamangaraja Branch Medan. The results of the t-test obtained tcount > ttable (2.501> 1.985) It means that Ho is rejected and H1 is accepted which means service escapehas a positive influence on consumer satisfactionChicken Penyet Restaurant Jakarta Sisingamangaraja Branch Medan. Based on the results of the F (simultaneous) test, it shows that the value of Fcount > Ftable (90.854> 3.09). Thus, service quality and service escape simultaneously have a positive and significant effect on customer satisfaction at Ayam Penyet Restaurant Jakarta, Sisingamangaraja Branch, Medan. The results of the determination coefficient test show that the effect of service quality and servicescape variables on customer satisfaction is 0.659 or 65.9%, while the remaining 34.1% is influenced by other variables not included in this study.
PENINGKATAN PEMBERDAYAAN SUMBER DAYA MANUSIA MELALUI KEGIATAN KULIAH KERJA NYATA DI DESA DAMAK MALIHO Paramitha, Khairina Maulida; Rahmadani, Namira Salsabila; Harahap, Robiyatul Adawiyah; Widyanti, Nur; Putra, Muliawan Prayuda; Harahap, Nur'ain
Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Vol. 2 No. 02 (2024): Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN), Agustus 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/abdimassean.v2i02.611

Abstract

Program Kuliah Kerja Nyata (KKN) merupakan salah satu upaya nyata untuk meningkatkan pemberdayaan sumber daya manusia di pedesaan, termasuk di Desa Damak Maliho. Penelitian ini membahas secara komprehensif pelaksanaan dan dampak dari program KKN yang dilaksanakan di desa tersebut. Program-program yang dilaksanakan mencakup pelatihan keterampilan, peningkatan kualitas pendidikan, pemberdayaan ekonomi, serta upaya pelestarian budaya lokal. Hasil dari program ini menunjukkan adanya peningkatan signifikan pada aspek kapasitas individu dan kelembagaan, perubahan pola pikir masyarakat, serta penguatan semangat gotong royong dan kebersamaan. Meskipun demikian, berbagai tantangan seperti keterbatasan sumber daya, resistensi masyarakat, dan waktu pelaksanaan yang terbatas perlu dihadapi dengan strategi yang tepat. Pendekatan partisipatif dan kolaboratif menjadi kunci keberhasilan dalam implementasi program ini, di mana masyarakat dilibatkan secara aktif dalam setiap tahap pelaksanaan. Berdasarkan evaluasi, program KKN ini berhasil meningkatkan kemandirian dan kesejahteraan masyarakat Desa Damak Maliho. Keberhasilan ini membuka peluang untuk pengembangan lebih lanjut, seperti pengembangan desa wisata, penguatan kelembagaan lokal, dan pembentukan sistem informasi desa yang lebih baik. Untuk memastikan keberlanjutan dampak positif yang telah dicapai, diperlukan dukungan berkelanjutan dari berbagai pihak serta integrasi program-program tersebut ke dalam strategi pembangunan jangka panjang desa.
Transformasi Pemasaran Digital UMKM Karang Taruna di Desa Sigara-Gara melalui Penyuluhan dan Pelatihan Online Selling Putri Gami, Emelia Rahmadany; Harahap, Nur'ain; Mauliza, Sri; Munawaroh Harahap, Wilda Sri
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting regional economic development. However, many MSME actors in Sigara-Gara Village, Patumbak District, Deli Serdang Regency still rely on conventional marketing methods due to low digital literacy, limited content creation skills, and difficulties in utilizing e-commerce platforms. This community service program aimed to provide outreach and training on digital marketing, focusing on branding awareness, social media utilization, and e-commerce account setup and operation. The activity involved 15 MSME participants and was conducted using an andragogical approach emphasizing practice-based learning. The results indicate an improvement in participants’ understanding of digital marketing concepts and an increased motivation to shift from conventional to digital systems. Continued support and mentoring are recommended to ensure sustainable implementation of the acquired skills.
Transformasi Pemasaran Digital UMKM Karang Taruna di Desa Sigara-Gara melalui Penyuluhan dan Pelatihan Online Selling Putri Gami, Emelia Rahmadany; Harahap, Nur'ain; Mauliza, Sri; Munawaroh Harahap, Wilda Sri
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting regional economic development. However, many MSME actors in Sigara-Gara Village, Patumbak District, Deli Serdang Regency still rely on conventional marketing methods due to low digital literacy, limited content creation skills, and difficulties in utilizing e-commerce platforms. This community service program aimed to provide outreach and training on digital marketing, focusing on branding awareness, social media utilization, and e-commerce account setup and operation. The activity involved 15 MSME participants and was conducted using an andragogical approach emphasizing practice-based learning. The results indicate an improvement in participants’ understanding of digital marketing concepts and an increased motivation to shift from conventional to digital systems. Continued support and mentoring are recommended to ensure sustainable implementation of the acquired skills.
BIMBINGAN PADA PENGUATAN KARAKTERISTIK PELAKU WIRAUSAHA UMKM DESA SIGARA-GARA KECAMATAN PATUMBAK KABUPATEN DELI SERDANG Samosir, Suhaila Husna; Tumanggor, Mutawaqil Bilah; Harahap, Nur'ain; Munawaroh; Shita Tiara
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 01 (2024): JANUARI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor yang amat vital sebagai penyangga ekonomi daerah dalam menciptakan pertumbuhan dan lapangan pekerjaan. Namun, pentingnya sektor ini belum diimbangi dengan kontribusi terhadap nilai Produk Domestik Bruto (PDB) dan nilai ekspor yang relatif masih rendah bila dibandingkan dengan populasi pelaku UMKM sebanyak 99,9%. Menjadi seorang wirausahawan memerlukan kerja keras, keuletan, kreatif dan inovatif serta keberanian untuk mengambil risiko. Metode pelaksanaan dalam program ini yaitu mengacu kepada permasalahan yang ada di lapangan yaitu masih mengalami perkembangan dalam produksi yang masih manual dengan cara yang tradisional karena ketiadaan alat produksi yang memadai serta kurangnya pengetahuan dalam proses produksi sehingga berdampak pada hasil produksi yang minim dari segi kuantitas dan kurang dalam hal kualitas. Produk masih dikemas dengan cara yang terlalu sederhana dan kurang memperhatikan standar kebersihan dan kesehatan sehingga kurang menarik minat pembeli. Selain itu,harga jual produk yang relatif mahal sehingga masyarakat enggan untuk membeli. Kegiatan Pengabdian Kepada Masyarakat dilakukan dengan menggunakan pendekatan “andragogi”, yaitu mengutamakan partisipasi dari hasil pelaksanaan pengabdian yang dicapai sesuai tahun pelaksanaan pengabdian.
Co-Authors Anggia Sari Lubis Gami, Emelia Rahmadany Putri Hadian, Arief Harahap, Robiyatul Adawiyah Lubis, Elya Puspita Lukman Nasution Mauliza, Sri Munawaroh Paramitha, Khairina Maulida Putra, Muliawan Prayuda Rahmadani, Namira Salsabila Shita Tiara Suhaila Husna Samosir Tumanggor, Mutawaqil Bilah Widyanti, Nur Wilda Sri Munawaroh Harahap