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All Journal Jurnal EK dan BI TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Tabayyun : Journal of Islamic Studies
Ardiansyah, Fitra
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Ijtihad Hukum Umar Bin Khattab Dalam Perspektif Hukum Islam Ardiansyah, Fitra; Andhika Bayu Pranata; Dafa Syah Bahri; Miranda Einilia; Nurhalimah Putri Dongoran
Tabayyun : Journal Of Islamic Studies Vol. 2 No. 01 (2024)
Publisher : Tabayyun : Journal Of Islamic Studies

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Abstract

This article addresses new and contemporary problems and calls for improvements. It is important for religious advocates to understand that, depending on the circumstances and requirements, many legal questions have been resolved. Therefore, they had to research and re-evaluate thoroughly. This research category includes literary research. This study also found that there are five different periods in the history of the development of ijtihad: the time of Rasulullah SAW, the companions, the tabiin period (the time of the madhhab imams), the period after the madhhab imams, which has passed the period of taqlid and the decline of ijtihad, and now, or the contemporary period . Increasing the vitality of Islamic law is one of the latest and most up-to-date ways of applying ijtihad in addressing modern Islamic legal problems
Strategi Optimalisasi Media Sosial Instagram Terhadap Peningkatan Promosi Vespa Smart Di Waru Sidoarjo Ardiansyah, Fitra; Syarfan Andriansyah, Muhammad; Haidar Anansida, Hanif; Baidhowi, Achmad; Kartika Kusmayati, Nindya
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 3 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Untuk menunjukkan bagaimana penggunaan Instagram dapat dioptimalkan untuk mempromosikan Vespa Matic, penelitian ini menggunakan pendekatan kualitatif deskriptif untuk menganalisis konten media sosial, interaksi antara pengelola akun dan audiens, serta konten yang digunakan untuk mempromosikan Vespa. Hasilnya menunjukkan bahwa unggahan dari akun Instagram @do.vespamatic menarik pengikutnya untuk membeli barang promosi Vespa Matic. Akun Instagram @do.vespamatic sukses menarik pengikut dengan strategi konten kreatif, konsistensi posting, dan pemanfaatan fitur Instagram seperti hashtag dan tag. Upaya ini meningkatkan keterlibatan minat,dan penjualan produk vespa matic menjadikanya akun yang berpengaruh di komunitas penggemar vespa matic . saran untuk @do.vespamatic agar dapat fokus pada konten interaktif, kolaborasi dengan influencer.agar dapat memperkuat posisi @do,vespamatic di komunitasmatic dan mendorong penjualan.
PENGARUH KONTEN VIDEO PEMASARAN DAN REVIEW PRODUK TERHADAP MINAT BELI SEPATU VENTELA DI TIKTOK Bagas santoso, Nico Alviano; Siswanto, Udin; Ardiansyah, Fitra; Kusmayati, Nindya Kartika
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2020

Abstract

The purpose of this study is to determine how marketing video content and product reviews found on the TikTok platform influence consumers' purchase intentions toward Ventela brand shoes in their vicinity. TikTok, as a short-form video-based social media platform, can influence users through engaging and interactive visual content. This research employs a quantitative method using IBM SPSS Version 3.0 and involves 52 respondents who actively use TikTok. Data was gathered by means of a survey. Validity tests, partial tests (t-tests), and linear regression analysis were used to assess each variable's impact. The findings show that while product reviews do not significantly affect purchase intention (significance value 0.253 > 0.05), marketing video material does (significance value 0.001 < 0.05). Y = 1.544 + 0.816X1 + 0.144X2 + e. is the equation derived from the linear regression test. The results indicate that video-based marketing strategies are more successful than product reviews alone at generating customer interest in making purchases. As a result, brands are encouraged to improve the quality of their video content and pair it with reliable product reviews to boost the efficacy of their digital marketing strategies. This study found that video content on TikTok significantly influences consumers’ intention to purchase local products.
Co-Authors Andhika Bayu Pranata Bagas santoso, Nico Alviano Baidhowi, Achmad Dafa Syah Bahri Haidar Anansida, Hanif Kartika Kusmayati, Nindya Kusmayati, Nindya Kartika Miranda Einilia Nurhalimah Putri Dongoran Siswanto, Udin Syarfan Andriansyah, Muhammad