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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management
Siti Djubaedah
UPN, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY ON CUSTOMER SATISFACTION THAT IMPLICATIONS ON REPURCHASE INTEREST Hudaya, Agung; Djumarno, Djumarno; Djubaedah, Siti
Dinasti International Journal of Management Science Vol. 3 No. 1 (2021): Dinasti International Journal of Management Science (September - October 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i1.990

Abstract

The food industry is quite promising for businesses both large and small businesses, quality of service is an aspect that is often used by the business field of food and beverage, related to quality of service, must often associated more with the quality of products, it is thus an aspect that should considered by the company to get customer satisfaction and repurchase interest . This research will be more in-depth about mobile restaurants, or food trucks, because they are much in demand by novice entrepreneurs and are in great demand by fast food customers. This research is a quantitative study conducted to examine the effect of service quality and product quality from food trucks that affect customer satisfaction and repurchase interest by food truck customers. It took 120 respondents in the study who were randomly selected to answer the questionnaire.
ANALYSIS OF FACTORS AFFECTING CUSTOMER SATISFACTION TO GET CUSTOMER LOYALTY Hudaya, Agung; Djumarno, Djumarno; Djubaedah, Siti
Dinasti International Journal of Digital Business Management Vol. 2 No. 5 (2021): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i5.964

Abstract

The digital era brings humanity into life easier, even in ordering food or drinks in the modern era is very easy. Because it is supported by sophisticated technology, it will support a more aggressive economy. However, this is an aspect that is considered by researchers, with an economy supported by sophisticated technology, there will be quite tight competition, many MSME companies feel helped but many small companies are threatened due to lack of knowledge about strategies for customer satisfaction related to product quality and price perception. The variable behind customer satisfaction is expected to bring customers into loyal customers. This study required 130 customers as respondents in the study who would be randomly selected to answer the research questionnaire
Co-Authors Djumarno, Djumarno Hudaya, Agung